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DAVIS WEST
100 DAYS OF JAMS
Culminating Experience Project
M.M. in Contemporary Performance
Berklee College of Music, Valencia Campus
100 DAYS OF JAMS
OVERVIEW
FROM JANUARY 28 - MAY 7, 2018…
▸ I created 100 original pieces of
music called “jams”
▸ Solo/Collaborations
▸ Violin/Keyboards
▸ Ableton
▸ Uploaded video to Instagram and
Facebook
▸ Collected data
100 DAYS OF JAMS
MUSICAL BACKGROUND
▸ Classical
▸ Jazz
▸ Composing / Arranging
▸ Contemporary Fiddle
▸ Singing
▸ Teaching
▸ Funk
▸ Bluegrass
▸ Classic Country
100 DAYS OF JAMS
THE PROJECT - OBJECTIVES
BE A BETTER MUSICIAN
1. Composing
2. Playing
3. Collaborating
4. Producing
5. Social Mediaing
Artwork by Susan Sanford
100 DAYS OF JAMS
1. COMPOSITION
▸ Develop Writing Methods
Jam #60: Dandylöwe chart - before
Jam #60: Dandylöwe chart - after
100 DAYS OF JAMS
2. PLAYING
▸ Hone My Artistry
▸ Backing track
▸ Sing
▸ Chop
▸ Improvise
Jam #45: Boring Coffee
100 DAYS OF JAMS
3. COLLABORATION
▸ Jam!
▸ 46/100
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
Violin
Viola
Bass
Voice
Tenor Sax
Alto Sax
Acoustic Guitar
Electric Guitar
Slide Guitar
Oud
Drums
Piano
Xylophone
Marimba
Synthesizer
Percussion
DJ
100 DAYS OF JAMS
4. PRODUCTION
▸ Ableton
▸ 35 beats
▸ iMovie
▸ 43 B/W
▸ 57 color
Jam #87: Ode to Ophelia
100 DAYS OF JAMS
4. PRODUCTION
▸ Ableton
▸ iMovie
Jam #28: Evening in Saffron City
100 DAYS OF JAMS
4. PRODUCTION
▸ Ableton
▸ iMovie
Jam #76:
100 DAYS OF JAMS
5. SOCIAL MEDIA
▸ Grow a Fanbase
▸ Gather data
100 DAYS OF JAMS
5. SOCIAL MEDIA
▸ Grow a Fanbase
▸ Gather data
Facebook: Total Followers
Instagram: Total Followers
Pre Jams - Feb. 11
Pre Jams - Feb. 11
208% growth from 137 to 285
144.5% growth from 636 to 728
January - June
January - June
182.5% growth to 520
132.7% growth to 966
379.6% growth overall
151.9% growth overall
100 DAYS OF JAMS
5. SOCIAL MEDIA
▸ Grow a Fanbase
▸ Gather data
100 DAYS OF JAMS
TARGET AUDIENCE
▸ Promoters/Festivals
▸ Booking Agents
▸ Schools/Teaching Opportunities
▸ Musicians
Day 56: Hire Me
100 DAYS OF JAMS
REVISITING THE OBJECTIVES
▸ Composing
▸ Playing
▸ Collaborating
▸ Producing
▸ Social Media
Jam #51: Vaporwavedash
100 DAYS OF JAMS
WHAT I LEARNED
Ableton
Composition
Video editing
Marketing on social media
Being a multitasking artist
100 DAYS OF JAMS
LOOKING FORWARD
▸ Promote
▸ EPK
▸ YouTube
▸ Education
▸ Professional Positioning
▸ daviswestmusic.com
THANK YOU!
100 DAYS OF JAMS
Culminating Experience Project
M.M. in Contemporary Performance
Berklee College of Music, Valencia Campus
100 DAYS OF JAMS
OVERVIEW
FROM JANUARY 28 - MAY 7, 2018…
▸ I created 100 original pieces of
music called “jams”
▸ Solo/Collaborations
▸ Violin/Keyboards
▸ Ableton
▸ Uploaded video to Instagram and
▸ Collected data
100 DAYS OF JAMS
MUSICAL BACKGROUND
▸ Classical
▸ Jazz
▸ Composing / Arranging
▸ Contemporary Fiddle
▸ Singing
▸ Teaching
▸ Funk
▸ Bluegrass
▸ Classic Country
100 DAYS OF JAMS
THE PROJECT - OBJECTIVES
BE A BETTER MUSICIAN
1. Composing
2. Playing
3. Collaborating
4. Producing
5. Social Mediaing
Artwork by Susan Sanford
100 DAYS OF JAMS
1. COMPOSITION
▸ Develop Writing Methods
Jam #60: Dandylöwe chart - before
Jam #60: Dandylöwe chart - after
100 DAYS OF JAMS
2. PLAYING
▸ Hone My Artistry
▸ Backing track
▸ Sing
▸ Chop
▸ Improvise
Jam #45: Boring Coffee
100 DAYS OF JAMS
3. COLLABORATION
▸ Jam!
▸ 46/100
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
▸
Violin
Viola
Bass
Voice
Tenor Sax
Alto Sax
Acoustic Guitar
Electric Guitar
Slide Guitar
Oud
Drums
Piano
Xylophone
Marimba
Synthesizer
Percussion
DJ
100 DAYS OF JAMS
4. PRODUCTION
▸ Ableton
▸ 35 beats
▸ iMovie
▸ 43 B/W
▸ 57 color
Jam #87: Ode to Ophelia
100 DAYS OF JAMS
4. PRODUCTION
▸ Ableton
▸ iMovie
Jam #28: Evening in Saffron City
100 DAYS OF JAMS
4. PRODUCTION
▸ Ableton
▸ iMovie
Jam #76:
100 DAYS OF JAMS
5. SOCIAL MEDIA
▸ Grow a Fanbase
▸ Gather data
100 DAYS OF JAMS
5. SOCIAL MEDIA
▸ Grow a Fanbase
▸ Gather data
Facebook: Total Followers
Instagram: Total Followers
Pre Jams - Feb. 11
Pre Jams - Feb. 11
208% growth from 137 to 285
144.5% growth from 636 to 728
January - June
January - June
182.5% growth to 520
132.7% growth to 966
379.6% growth overall
151.9% growth overall
100 DAYS OF JAMS
5. SOCIAL MEDIA
▸ Grow a Fanbase
▸ Gather data
100 DAYS OF JAMS
TARGET AUDIENCE
▸ Promoters/Festivals
▸ Booking Agents
▸ Schools/Teaching Opportunities
▸ Musicians
Day 56: Hire Me
100 DAYS OF JAMS
REVISITING THE OBJECTIVES
▸ Composing
▸ Playing
▸ Collaborating
▸ Producing
▸ Social Media
Jam #51: Vaporwavedash
100 DAYS OF JAMS
WHAT I LEARNED
Ableton
Composition
Video editing
Marketing on social media
Being a multitasking artist
100 DAYS OF JAMS
LOOKING FORWARD
▸ Promote
▸ EPK
▸ YouTube
▸ Education
▸ Professional Positioning
▸ daviswestmusic.com
THANK YOU!
Media of