DAVIS WEST 100 DAYS OF JAMS Culminating Experience Project M.M. in Contemporary Performance Berklee College of Music, Valencia Campus 100 DAYS OF JAMS OVERVIEW FROM JANUARY 28 - MAY 7, 2018… ▸ I created 100 original pieces of music called “jams” ▸ Solo/Collaborations ▸ Violin/Keyboards ▸ Ableton ▸ Uploaded video to Instagram and Facebook ▸ Collected data 100 DAYS OF JAMS MUSICAL BACKGROUND ▸ Classical ▸ Jazz ▸ Composing / Arranging ▸ Contemporary Fiddle ▸ Singing ▸ Teaching ▸ Funk ▸ Bluegrass ▸ Classic Country 100 DAYS OF JAMS THE PROJECT - OBJECTIVES BE A BETTER MUSICIAN 1. Composing 2. Playing 3. Collaborating 4. Producing 5. Social Mediaing Artwork by Susan Sanford 100 DAYS OF JAMS 1. COMPOSITION ▸ Develop Writing Methods Jam #60: Dandylöwe chart - before Jam #60: Dandylöwe chart - after 100 DAYS OF JAMS 2. PLAYING ▸ Hone My Artistry ▸ Backing track ▸ Sing ▸ Chop ▸ Improvise Jam #45: Boring Coffee 100 DAYS OF JAMS 3. COLLABORATION ▸ Jam! ▸ 46/100 ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ ▸ Violin Viola Bass Voice Tenor Sax Alto Sax Acoustic Guitar Electric Guitar Slide Guitar Oud Drums Piano Xylophone Marimba Synthesizer Percussion DJ 100 DAYS OF JAMS 4. PRODUCTION ▸ Ableton ▸ 35 beats ▸ iMovie ▸ 43 B/W ▸ 57 color Jam #87: Ode to Ophelia 100 DAYS OF JAMS 4. PRODUCTION ▸ Ableton ▸ iMovie Jam #28: Evening in Saffron City 100 DAYS OF JAMS 4. PRODUCTION ▸ Ableton ▸ iMovie Jam #76: 100 DAYS OF JAMS 5. SOCIAL MEDIA ▸ Grow a Fanbase ▸ Gather data 100 DAYS OF JAMS 5. SOCIAL MEDIA ▸ Grow a Fanbase ▸ Gather data Facebook: Total Followers Instagram: Total Followers Pre Jams - Feb. 11 Pre Jams - Feb. 11 208% growth from 137 to 285 144.5% growth from 636 to 728 January - June January - June 182.5% growth to 520 132.7% growth to 966 379.6% growth overall 151.9% growth overall 100 DAYS OF JAMS 5. SOCIAL MEDIA ▸ Grow a Fanbase ▸ Gather data 100 DAYS OF JAMS TARGET AUDIENCE ▸ Promoters/Festivals ▸ Booking Agents ▸ Schools/Teaching Opportunities ▸ Musicians Day 56: Hire Me 100 DAYS OF JAMS REVISITING THE OBJECTIVES ▸ Composing ▸ Playing ▸ Collaborating ▸ Producing ▸ Social Media Jam #51: Vaporwavedash 100 DAYS OF JAMS WHAT I LEARNED Ableton Composition Video editing Marketing on social media Being a multitasking artist 100 DAYS OF JAMS LOOKING FORWARD ▸ Promote ▸ EPK ▸ YouTube ▸ Education ▸ Professional Positioning ▸ daviswestmusic.com THANK YOU!