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Culminating
Experience
Reflection
Trevy
Kiy
The
Culminating
Experience
project
was
one
that
I
was
very
excited
about
upon
arriving
to
Berklee
Valencia.
The
opportunity
to
engage
in
a
year-‐long
academic
project
that
allowed
me
to
choose
my
focus
based
upon
my
career
goals
and
personal
interests
was
a
very
influential
factor
in
the
decision
to
attend
Berklee
Valencia.
Throughout
the
course
of
the
project,
however,
the
format
and
overall
completion
process
of
the
project
drastically
failed
to
meet
my
expectations,
leading
to
a
frustrated
and
stifled
output.
1.
Project
Summary
For
what
became
the
final
incarnation
of
my
Culminating
Experience,
I
drafted
the
business
plan
for
Hit
Brewery,
a
company
that
I
have
been
developing
on
my
own
throughout
the
year.
Hit
Brewery
is
a
brewpub
and
recording
studio
that
is
currently
growing
from
a
small,
homebrew
based,
nanobrewery
into
its
ideal
status
as
a
competitive
local
brewpub
upon
returning
home
to
Southern
California
this
fall.
The
brewpub
will
be
set
apart
from
its
competitors
by
featuring
an
attached
recording
studio,
heavily
steeped
in
craft
beer
culture,
that
will
allow
me
to
connect
with
a
target
market
that
I
know
extremely
well,
independent
musicians.
My
business
plan
took
steps
to
define
the
business
idea
and
analyze
key
business
factors,
such
as
the
company’s
market,
industry,
and
financial
aspects.
1
2.
Results:
How
the
project
did
and
did
not
align
with
expectations
Although
developing
the
business
plan
for
Hit
Brewery
allowed
me
to
work
on
a
project
that
aids
in
the
development
of
my
company,
the
project
did
not
align
at
all
with
my
goals
for
the
GEMB
master’s
program.
When
starting
the
program
this
past
September,
I
had
the
goal
of
taking
my
previous
music
education
at
Berklee
College
of
Music,
and
applying
it
to
my
music
business
curriculum
and
practical
experience
in
order
to
leave
Berklee
Valencia
with
the
ability
to
enter
the
independent
music
industry
as
a
solo
artist
and
entrepreneur.
The
key
aspect
of
this
goal
was
my
focus
on
independence.
I
will
never
work
for
or
under
a
major
label
or
other
major
music
company,
like
LiveNation
or
AEG
Live.
For
years,
I
have
said
that
I
would
much
rather
prefer
having
a
strong,
loyal
local
fan
or
consumer
base
than
global
exposure
and
recognition.
With
that
said,
the
GEMB
program
at
Berklee
Valencia,
and
in
turn,
my
Culminating
Experience
project,
did
not
align
with
these
goals
at
all.
As
I
now
sit
mere
weeks
away
from
graduation,
I
have
simply
received
an
education
that
is
a
mere
overview
of
the
many
possible
jobs
within
the
major
music
industry.
I
know,
theoretically,
what
an
artist
manager
does,
what
a
booking
agent
does,
and
what
a
publisher
does.
This
overview
of
information
has
not
helped
me
meet
my
goal
of
possessing
the
skills
of
a
practical
independent,
DIY
musician.
My
Culminating
Experience
project,
consisting
of
a
theoretical
Hit
Brewery
business
plan
embodied
this
inability
to
meet
these
goals.
This
inability
is
not
a
product
of
a
lack
of
effort
or
ambition
on
my
part,
but
rather,
a
persistent
discouragement
and
disrespect
of
my
goals
at
the
hands
of
my
advisor.
My
initial
project
proposal,
which
was
repeatedly
denied,
is
one
that
I
feel
2
best
allowed
me
to
accomplish
my
personal
goals.
This
operational
project
entailed
the
practical
development
and
execution
of
my
career
as
a
rapper
under
the
name
Pappagiorgio.
The
bulk
of
my
career
goals
upon
graduation
currently
center
around
my
musical
pursuits.
Having
never
taken
the
opportunity
in
the
past
to
truly
focus
on
development
and
implementation
of
my
brand
and
product
as
a
rapper,
I
felt
that
the
Culminating
Experience
embodied
the
perfect
opportunity
to
finally
do
so.
I
was
further
encouraged
by
the
fact
that
the
initial
presentation
of
the
CE
project
included
the
option
of
an
operational
project
consisting
of
the
recording
and
release
of
an
EP.
My
original
idea
went
far
beyond
this
“approved”
option,
including
the
following
practical
business
operations
of
an
independent
artist.
1.
The
development
of
the
Pappagiorgio
brand,
including
logo,
website,
and
social
media
management,
and
other
important
marketing
practices.
2.
The
development
of
tangible,
quality
product.
This
initially
was
to
include
3
separate
musical
projects,
2
full-‐length
albums
and
a
mixtape,
allowing
me
to
release
enough
content
to
promote
and
perform
over
the
next
handful
of
years.
3.
The
learning
of
music
video
production
and
the
development
of
substantial
video
content.
4.
The
planning
and
execution
of
a
tour
through
Europe
over
multiple
cities
and
countries...an
opportunity
that
I
may
never
have
again.
5.
The
strategic
release
and
marketing
of
my
various
musical
releases.
3
The
above
project
would
have
thoroughly
challenged
me
as
a
student
and
developing
professional
within
the
independent
music
industry.
The
above
project
would
have
also
perfectly
matched
my
goals
for
the
program.
However,
due
to
reasons
that
I
still
do
not
understand,
this
project
was
met
with
significant
negativity,
and
my
proposal
was
denied.
Looking
back
on
this
initial
proposal,
I
am
left
with
the
overwhelming
feeling
that
this
project
was
viewed
by
my
advisor
as
me
just
wanting
to
hang
out
in
the
studio
all
year
and
rap.
Quite
to
the
contrary,
this
project
would
have
pushed
me
educationally,
creatively,
and
professionally
in
ways
that
would
have
prepared
me
to
attempt
to
establish
a
career
as
a
hip
hop
artist.
The
lack
of
support
that
I
received
from
my
advisor
on
this
project
left
me
with
the
feeling
that
this
career
ambition
was
not
taken
seriously,
merely
viewed
as
a
hobby.
Furthermore,
I
feel
that
not
enough
faith
and
trust
was
put
in
me
as
an
adult
master’s
level
student,
to
independently
push
myself
to
ensure
that
a
project
centered
around
my
operations
as
a
hip
hop
artist
would
be
of
a
high
academic
calibur.
As
I
attempted
to
comply
with
these
requests,
I
shifted
my
operational
project
to
reflect
the
development
of
Hit
Brewery.
By
focusing
on
the
practical
development
of
the
business
operations
of
Hit
Brewery,
the
project
would
have
allowed
me
to
learn
as
much
as
possible
about
the
entrepreneurial
process,
start-‐up
operations,
while
still
allowing
me
to
incorporate
music
related
elements
from
the
previous
project.
Once
again,
this
extremely
practical
operational
project
was
denied
in
favor
of
a
business
plan.
4
3.
Plan
of
action/process
I
realize
that
the
development
of
a
business
plan
is
an
important
aspect
of
starting
a
business
and
I
was
actually
already
beginning
to
draft
one
up
at
the
time
of
determining
that
this
would
be
the
entirety
of
my
Culminating
Experience.
Initially,
although
not
my
first
choice,
I
was
at
least
excited
about
the
fact
that
the
CE
project
allowed
me
to
focus
on
Hit
Brewery.
However,
as
I
proceeded
to
work
and
develop
my
business
plan,
the
project
became
very
100%
theoretical
and
completely
abandoned
the
desire
for
my
project
to
be
operational,
not
providing
me
with
any
opportunity
to
implement
my
goals
and
gain
practical
experience.
The
problem
with
developing
the
business
plan
for
my
Culminating
Experience
is
that
I
quickly
realized
that
I
was
unable
to
write
the
paper
on
my
own
terms.
As
I
began
to
develop
the
business
plan,
I
was
paralleling
the
document’s
development
with
the
progress
in
last
semester’s
Entrepreneurship
&
Innovation
project.
As
the
curriculum
of
E&I
began
to
wrap
up,
I
realized
that
my
goals
as
an
entrepreneur
were
not
aligned
with
GEMB’s
idea
of
a
business
owner.
For
the
purposes
of
Hit
Brewery,
I
will
not
be
taking
the
typical
developmental
route
of
the
trendy
Silicon
Valley
start-‐up
that
is,
quite
frankly,
narrow-‐mindedly
taught
at
Berklee
Valencia.
Where
most
entrepreneurs
rely
heavily
on
a
business
plan
to
aid
with
idea
development,
securing
investors,
and
practically
developing
the
company,
I
will
not
be
following
such
a
path.
The
idea
for
the
business
has
already
been
developed
after
multiple
trials
and
incarnations
and
I
will
never
pitch
the
idea
to
investors.
I
currently
have
the
capital
required
to
start
Hit
Brewery
and
quickly
5
found
that
the
development
of
the
business
plan,
per
GEMB’s
standards,
did
not
fit
with
the
way
that
I
intend
to
develop
and
execute
Hit
Brewery.
The
process
of
the
project
was
reflective
of
this
fact.
After
wasting
multiple
months
proposing
project
ideas
that
were
subsequently
denied,
the
initial
months
of
the
development
of
my
business
plan
included
many
pages
and
sections
that
I
eventually
abandoned,
as
I
felt
they
did
not
reflect
the
most
pertinent
information
for
the
way
in
which
I
am
developing
my
company.
As
the
project
went
on,
I
began
to
realize
that
many
of
the
suggested
business
plan
topics
were
only
there
to
wow
and
attract
investors,
a
process
that
I
will
not
be
engaging
in
for
Hit
Brewery.
All
in
all,
the
process
of
the
project
became
a
battle
of
how
I
wanted
to
present
my
business
versus
the
way
that
the
GEMB
curriculum
wanted
me
to
present
my
business.
I
became
very
disappointed
at
this
realization,
as
I
felt
that
the
reality
of
the
project
development
process
drastically
did
not
meet
the
supposed
goals
of
the
Culminating
Experience,
as
detailed
at
the
beginning
of
the
year.
4.
Next
Steps
Although
the
development
of
Hit
Brewery
will
be
a
critical
part
of
my
future
professional
endeavors,
this
particular
project
will
not
be
continued
beyond
this
point.
The
Hit
Brewery
business
plan,
as
I
desire
it,
is
completed
and
I
will
continue
to
store
it
on
my
hard
drive.
I
don’t,
however,
see
me
referencing
the
document
much
as
I
implement
Hit
Brewery’s
practical
operations.
Unfortunately,
the
inability
to
incorporate
practical
business
operations
into
my
Culminating
Experience
has
6
left
me
in
a
position
that
is
not
very
advantageous
in
the
development
of
my
practical
goals
as
they
pertain
to
both
Hit
Brewery
and
Pappagiorgio.
Going
forward,
I
will
have
to
independently
do
those
initial
trial
and
error
business
operations
that
I
attempted
to
accomplish
throughout
the
Culminating
Experience
project.
The
development
of
my
brand
and
career
as
a
solo
artist,
which
was
my
initial
proposed
Culminating
Experience,
will
be
especially
difficult
to
implement
as
I
attempt
to
balance
that
along
with
a
day
job
and
the
development
of
Hit
Brewery.
Looking
back,
the
opportunity
to
use
academic
time
to
focus
on
these
operations
for
my
career
as
an
artist
would
have
put
me
in
a
much
more
advantageous
position
going
forward.
Nevertheless,
I
will
be
moving
forward
with
the
development
of
both
my
solo
career
and
Hit
Brewery.
I
have
a
developed
a
beer
production
schedule
that
will
allow
me
to
begin
to
sell
beer
and
promote
the
Hit
Brewery
brand
in
Southern
California.
In
the
coming
year,
I
will
be
developing
a
studio
and
beginning
to
work
toward
the
development
of
Hit
Brewery’s
ideal
format
as
a
brewpub
and
recording
studio
as
well
as
managing
my
own
career
as
an
artist.
I
just
wish
that
given
the
significant
investment
made
in
my
education
at
Berklee
Valencia,
the
program
would
have
left
me
in
a
better
professional
position
upon
graduation.
5.
Contributions
to
the
discipline
/
profession
When
reflecting
upon
my
Culminating
Experience,
the
project’s
contribution
to
my
professional
goals
is
perhaps
the
most
disappointing
aspect
of
the
reality
of
the
project.
I
was
initially
very
excited
to
take
the
opportunity
to
use
this
project
to
7
gain
as
many
professional
skills
as
possible,
as
the
project
was
supposedly
designed.
In
reality,
however,
I
am
leaving
the
program
with
a
project
that
I
unfortunately
feel
has
not
provided
me
with
many
practical
business
skills.
The
more
I
worked
toward
completing
the
project,
the
more
I
realized
that
this
project
was
completely
hypothetical.
I
spent
many
hours
researching
and
defining
theoretical
business
aspects,
such
as
my
target
market,
industry,
and
financials.
I
became
increasingly
frustrated
with
my
project
as
I
began
to
discover
that
opinions
regarding
the
writing
and
use
of
business
plans
is
heavily
debated
my
business
scholars
and
successful
entrepreneurs
alike.
One
such
negative
opinion
of
business
plans
is
displayed
in
this
quote
by
respected
entrepreneur
and
author
Guy
Kawasaki.
“Organizations
are
successful
because
of
good
implementation,
not
good
business
plans.”
–
Guy
Kawasaki1
Research
outcomes
and
quotes
like
this
allowed
me
to
realize
that
I
have
not
even
come
close
to
accomplishing
the
initial
goal
for
my
Culminating
Experience.
I
am
leaving
Berklee
Valencia
with
a
completely
theoretical
document
that
will
in
no
way
define
the
actual
success
of
Hit
Brewery.
6.
Impact
on
the
student
completing
the
project
Ultimately,
I
have
not
been
allowed
to
utilize
my
Culminating
Experience
to
develop
the
practical
skills
that
I
initially
looked
to
accumulate
throughout
the
1
http://www.goodreads.com/quotes/390028-‐organizations-‐are-‐successful-‐because-‐of-‐good-‐
implementation-‐not-‐good-‐business-‐plans
8
course
of
this
year.
The
actual
result
of
my
Culminating
Experience
has
made
it
so
that
I
have
a
high
learning
curve
and
barriers
to
success
upon
leaving
the
school
and
moving
forward
with
my
business
and
artistic
ventures.
Although
I
was
ultimately
able
to
complete
a
CE
project
that
is
related
to
an
actual
company
that
I
plan
to
develop
moving
forward,
the
fact
remains
that
this
project
and
my
year
at
Berklee
Valencia
as
a
whole
could
have
been
really
great
for
me.
Independently,
this
year
saw
my
strongest
creative
output
since
I
began
my
work
in
music
over
10
years
ago,
yet
I
often
become
disappointed
when
I
realize
that
if
my
CE
had
been
allowed
to
be
executed
as
I
originally
intended,
the
year
would
have
been
extremely
more
productive
both
creatively
and
professionally.
As
the
course
of
the
program
went
on,
the
CE
project
began
to
become
more
involved
and
take
precedence
over
everything
else.
This
fact
would
have
allowed
me
much
greater
academic
freedom
to
focus
on
the
business
elements
of
my
music
career,
such
as
taking
time
to
perform
around
Europe
as
I
originally
intended.
Instead,
I
was
forced
to
sacrifice
the
growth
of
my
music
career,
my
original
academic
goal
for
the
year,
in
order
to
complete
a
project
that
increasingly
felt
manipulated
by
my
advisor
as
the
year
went
on.
It
is
disappointing
that
I
ultimately
reflect
negatively
on
the
Culminating
Experience
project.
As
the
year
went
on
and
the
GEMB
curriculum
began
to
drastically
disappoint,
I
looked
to
the
CE
as
a
positive
factor
that
I
could
put
most
of
my
focus
on
academically.
Unfortunately,
this
wasn’t
the
case,
as
my
CE
became
a
drudgery
that
significantly
decreased
my
morale
as
a
student.
At
this
point,
I
am
simply
glad
to
have
the
project
completed
so
that
I
can
finally
return
home
and
9
move
forward.
Hopefully,
I
will
be
able
to
find
a
practical
use
for
my
business
plan
in
the
future.
10
Experience
Reflection
Trevy
Kiy
The
Culminating
Experience
project
was
one
that
I
was
very
excited
about
upon
arriving
to
Berklee
Valencia.
The
opportunity
to
engage
in
a
year-‐long
academic
project
that
allowed
me
to
choose
my
focus
based
upon
my
career
goals
and
personal
interests
was
a
very
influential
factor
in
the
decision
to
attend
Berklee
Valencia.
Throughout
the
course
of
the
project,
however,
the
format
and
overall
completion
process
of
the
project
drastically
failed
to
meet
my
expectations,
leading
to
a
frustrated
and
stifled
output.
1.
Project
Summary
For
what
became
the
final
incarnation
of
my
Culminating
Experience,
I
drafted
the
business
plan
for
Hit
Brewery,
a
company
that
I
have
been
developing
on
my
own
throughout
the
year.
Hit
Brewery
is
a
brewpub
and
recording
studio
that
is
currently
growing
from
a
small,
homebrew
based,
nanobrewery
into
its
ideal
status
as
a
competitive
local
brewpub
upon
returning
home
to
Southern
California
this
fall.
The
brewpub
will
be
set
apart
from
its
competitors
by
featuring
an
attached
recording
studio,
heavily
steeped
in
craft
beer
culture,
that
will
allow
me
to
connect
with
a
target
market
that
I
know
extremely
well,
independent
musicians.
My
business
plan
took
steps
to
define
the
business
idea
and
analyze
key
business
factors,
such
as
the
company’s
market,
industry,
and
financial
aspects.
1
2.
Results:
How
the
project
did
and
did
not
align
with
expectations
Although
developing
the
business
plan
for
Hit
Brewery
allowed
me
to
work
on
a
project
that
aids
in
the
development
of
my
company,
the
project
did
not
align
at
all
with
my
goals
for
the
GEMB
master’s
program.
When
starting
the
program
this
past
September,
I
had
the
goal
of
taking
my
previous
music
education
at
Berklee
College
of
Music,
and
applying
it
to
my
music
business
curriculum
and
practical
experience
in
order
to
leave
Berklee
Valencia
with
the
ability
to
enter
the
independent
music
industry
as
a
solo
artist
and
entrepreneur.
The
key
aspect
of
this
goal
was
my
focus
on
independence.
I
will
never
work
for
or
under
a
major
label
or
other
major
music
company,
like
LiveNation
or
AEG
Live.
For
years,
I
have
said
that
I
would
much
rather
prefer
having
a
strong,
loyal
local
fan
or
consumer
base
than
global
exposure
and
recognition.
With
that
said,
the
GEMB
program
at
Berklee
Valencia,
and
in
turn,
my
Culminating
Experience
project,
did
not
align
with
these
goals
at
all.
As
I
now
sit
mere
weeks
away
from
graduation,
I
have
simply
received
an
education
that
is
a
mere
overview
of
the
many
possible
jobs
within
the
major
music
industry.
I
know,
theoretically,
what
an
artist
manager
does,
what
a
booking
agent
does,
and
what
a
publisher
does.
This
overview
of
information
has
not
helped
me
meet
my
goal
of
possessing
the
skills
of
a
practical
independent,
DIY
musician.
My
Culminating
Experience
project,
consisting
of
a
theoretical
Hit
Brewery
business
plan
embodied
this
inability
to
meet
these
goals.
This
inability
is
not
a
product
of
a
lack
of
effort
or
ambition
on
my
part,
but
rather,
a
persistent
discouragement
and
disrespect
of
my
goals
at
the
hands
of
my
advisor.
My
initial
project
proposal,
which
was
repeatedly
denied,
is
one
that
I
feel
2
best
allowed
me
to
accomplish
my
personal
goals.
This
operational
project
entailed
the
practical
development
and
execution
of
my
career
as
a
rapper
under
the
name
Pappagiorgio.
The
bulk
of
my
career
goals
upon
graduation
currently
center
around
my
musical
pursuits.
Having
never
taken
the
opportunity
in
the
past
to
truly
focus
on
development
and
implementation
of
my
brand
and
product
as
a
rapper,
I
felt
that
the
Culminating
Experience
embodied
the
perfect
opportunity
to
finally
do
so.
I
was
further
encouraged
by
the
fact
that
the
initial
presentation
of
the
CE
project
included
the
option
of
an
operational
project
consisting
of
the
recording
and
release
of
an
EP.
My
original
idea
went
far
beyond
this
“approved”
option,
including
the
following
practical
business
operations
of
an
independent
artist.
1.
The
development
of
the
Pappagiorgio
brand,
including
logo,
website,
and
social
media
management,
and
other
important
marketing
practices.
2.
The
development
of
tangible,
quality
product.
This
initially
was
to
include
3
separate
musical
projects,
2
full-‐length
albums
and
a
mixtape,
allowing
me
to
release
enough
content
to
promote
and
perform
over
the
next
handful
of
years.
3.
The
learning
of
music
video
production
and
the
development
of
substantial
video
content.
4.
The
planning
and
execution
of
a
tour
through
Europe
over
multiple
cities
and
countries...an
opportunity
that
I
may
never
have
again.
5.
The
strategic
release
and
marketing
of
my
various
musical
releases.
3
The
above
project
would
have
thoroughly
challenged
me
as
a
student
and
developing
professional
within
the
independent
music
industry.
The
above
project
would
have
also
perfectly
matched
my
goals
for
the
program.
However,
due
to
reasons
that
I
still
do
not
understand,
this
project
was
met
with
significant
negativity,
and
my
proposal
was
denied.
Looking
back
on
this
initial
proposal,
I
am
left
with
the
overwhelming
feeling
that
this
project
was
viewed
by
my
advisor
as
me
just
wanting
to
hang
out
in
the
studio
all
year
and
rap.
Quite
to
the
contrary,
this
project
would
have
pushed
me
educationally,
creatively,
and
professionally
in
ways
that
would
have
prepared
me
to
attempt
to
establish
a
career
as
a
hip
hop
artist.
The
lack
of
support
that
I
received
from
my
advisor
on
this
project
left
me
with
the
feeling
that
this
career
ambition
was
not
taken
seriously,
merely
viewed
as
a
hobby.
Furthermore,
I
feel
that
not
enough
faith
and
trust
was
put
in
me
as
an
adult
master’s
level
student,
to
independently
push
myself
to
ensure
that
a
project
centered
around
my
operations
as
a
hip
hop
artist
would
be
of
a
high
academic
calibur.
As
I
attempted
to
comply
with
these
requests,
I
shifted
my
operational
project
to
reflect
the
development
of
Hit
Brewery.
By
focusing
on
the
practical
development
of
the
business
operations
of
Hit
Brewery,
the
project
would
have
allowed
me
to
learn
as
much
as
possible
about
the
entrepreneurial
process,
start-‐up
operations,
while
still
allowing
me
to
incorporate
music
related
elements
from
the
previous
project.
Once
again,
this
extremely
practical
operational
project
was
denied
in
favor
of
a
business
plan.
4
3.
Plan
of
action/process
I
realize
that
the
development
of
a
business
plan
is
an
important
aspect
of
starting
a
business
and
I
was
actually
already
beginning
to
draft
one
up
at
the
time
of
determining
that
this
would
be
the
entirety
of
my
Culminating
Experience.
Initially,
although
not
my
first
choice,
I
was
at
least
excited
about
the
fact
that
the
CE
project
allowed
me
to
focus
on
Hit
Brewery.
However,
as
I
proceeded
to
work
and
develop
my
business
plan,
the
project
became
very
100%
theoretical
and
completely
abandoned
the
desire
for
my
project
to
be
operational,
not
providing
me
with
any
opportunity
to
implement
my
goals
and
gain
practical
experience.
The
problem
with
developing
the
business
plan
for
my
Culminating
Experience
is
that
I
quickly
realized
that
I
was
unable
to
write
the
paper
on
my
own
terms.
As
I
began
to
develop
the
business
plan,
I
was
paralleling
the
document’s
development
with
the
progress
in
last
semester’s
Entrepreneurship
&
Innovation
project.
As
the
curriculum
of
E&I
began
to
wrap
up,
I
realized
that
my
goals
as
an
entrepreneur
were
not
aligned
with
GEMB’s
idea
of
a
business
owner.
For
the
purposes
of
Hit
Brewery,
I
will
not
be
taking
the
typical
developmental
route
of
the
trendy
Silicon
Valley
start-‐up
that
is,
quite
frankly,
narrow-‐mindedly
taught
at
Berklee
Valencia.
Where
most
entrepreneurs
rely
heavily
on
a
business
plan
to
aid
with
idea
development,
securing
investors,
and
practically
developing
the
company,
I
will
not
be
following
such
a
path.
The
idea
for
the
business
has
already
been
developed
after
multiple
trials
and
incarnations
and
I
will
never
pitch
the
idea
to
investors.
I
currently
have
the
capital
required
to
start
Hit
Brewery
and
quickly
5
found
that
the
development
of
the
business
plan,
per
GEMB’s
standards,
did
not
fit
with
the
way
that
I
intend
to
develop
and
execute
Hit
Brewery.
The
process
of
the
project
was
reflective
of
this
fact.
After
wasting
multiple
months
proposing
project
ideas
that
were
subsequently
denied,
the
initial
months
of
the
development
of
my
business
plan
included
many
pages
and
sections
that
I
eventually
abandoned,
as
I
felt
they
did
not
reflect
the
most
pertinent
information
for
the
way
in
which
I
am
developing
my
company.
As
the
project
went
on,
I
began
to
realize
that
many
of
the
suggested
business
plan
topics
were
only
there
to
wow
and
attract
investors,
a
process
that
I
will
not
be
engaging
in
for
Hit
Brewery.
All
in
all,
the
process
of
the
project
became
a
battle
of
how
I
wanted
to
present
my
business
versus
the
way
that
the
GEMB
curriculum
wanted
me
to
present
my
business.
I
became
very
disappointed
at
this
realization,
as
I
felt
that
the
reality
of
the
project
development
process
drastically
did
not
meet
the
supposed
goals
of
the
Culminating
Experience,
as
detailed
at
the
beginning
of
the
year.
4.
Next
Steps
Although
the
development
of
Hit
Brewery
will
be
a
critical
part
of
my
future
professional
endeavors,
this
particular
project
will
not
be
continued
beyond
this
point.
The
Hit
Brewery
business
plan,
as
I
desire
it,
is
completed
and
I
will
continue
to
store
it
on
my
hard
drive.
I
don’t,
however,
see
me
referencing
the
document
much
as
I
implement
Hit
Brewery’s
practical
operations.
Unfortunately,
the
inability
to
incorporate
practical
business
operations
into
my
Culminating
Experience
has
6
left
me
in
a
position
that
is
not
very
advantageous
in
the
development
of
my
practical
goals
as
they
pertain
to
both
Hit
Brewery
and
Pappagiorgio.
Going
forward,
I
will
have
to
independently
do
those
initial
trial
and
error
business
operations
that
I
attempted
to
accomplish
throughout
the
Culminating
Experience
project.
The
development
of
my
brand
and
career
as
a
solo
artist,
which
was
my
initial
proposed
Culminating
Experience,
will
be
especially
difficult
to
implement
as
I
attempt
to
balance
that
along
with
a
day
job
and
the
development
of
Hit
Brewery.
Looking
back,
the
opportunity
to
use
academic
time
to
focus
on
these
operations
for
my
career
as
an
artist
would
have
put
me
in
a
much
more
advantageous
position
going
forward.
Nevertheless,
I
will
be
moving
forward
with
the
development
of
both
my
solo
career
and
Hit
Brewery.
I
have
a
developed
a
beer
production
schedule
that
will
allow
me
to
begin
to
sell
beer
and
promote
the
Hit
Brewery
brand
in
Southern
California.
In
the
coming
year,
I
will
be
developing
a
studio
and
beginning
to
work
toward
the
development
of
Hit
Brewery’s
ideal
format
as
a
brewpub
and
recording
studio
as
well
as
managing
my
own
career
as
an
artist.
I
just
wish
that
given
the
significant
investment
made
in
my
education
at
Berklee
Valencia,
the
program
would
have
left
me
in
a
better
professional
position
upon
graduation.
5.
Contributions
to
the
discipline
/
profession
When
reflecting
upon
my
Culminating
Experience,
the
project’s
contribution
to
my
professional
goals
is
perhaps
the
most
disappointing
aspect
of
the
reality
of
the
project.
I
was
initially
very
excited
to
take
the
opportunity
to
use
this
project
to
7
gain
as
many
professional
skills
as
possible,
as
the
project
was
supposedly
designed.
In
reality,
however,
I
am
leaving
the
program
with
a
project
that
I
unfortunately
feel
has
not
provided
me
with
many
practical
business
skills.
The
more
I
worked
toward
completing
the
project,
the
more
I
realized
that
this
project
was
completely
hypothetical.
I
spent
many
hours
researching
and
defining
theoretical
business
aspects,
such
as
my
target
market,
industry,
and
financials.
I
became
increasingly
frustrated
with
my
project
as
I
began
to
discover
that
opinions
regarding
the
writing
and
use
of
business
plans
is
heavily
debated
my
business
scholars
and
successful
entrepreneurs
alike.
One
such
negative
opinion
of
business
plans
is
displayed
in
this
quote
by
respected
entrepreneur
and
author
Guy
Kawasaki.
“Organizations
are
successful
because
of
good
implementation,
not
good
business
plans.”
–
Guy
Kawasaki1
Research
outcomes
and
quotes
like
this
allowed
me
to
realize
that
I
have
not
even
come
close
to
accomplishing
the
initial
goal
for
my
Culminating
Experience.
I
am
leaving
Berklee
Valencia
with
a
completely
theoretical
document
that
will
in
no
way
define
the
actual
success
of
Hit
Brewery.
6.
Impact
on
the
student
completing
the
project
Ultimately,
I
have
not
been
allowed
to
utilize
my
Culminating
Experience
to
develop
the
practical
skills
that
I
initially
looked
to
accumulate
throughout
the
1
http://www.goodreads.com/quotes/390028-‐organizations-‐are-‐successful-‐because-‐of-‐good-‐
implementation-‐not-‐good-‐business-‐plans
8
course
of
this
year.
The
actual
result
of
my
Culminating
Experience
has
made
it
so
that
I
have
a
high
learning
curve
and
barriers
to
success
upon
leaving
the
school
and
moving
forward
with
my
business
and
artistic
ventures.
Although
I
was
ultimately
able
to
complete
a
CE
project
that
is
related
to
an
actual
company
that
I
plan
to
develop
moving
forward,
the
fact
remains
that
this
project
and
my
year
at
Berklee
Valencia
as
a
whole
could
have
been
really
great
for
me.
Independently,
this
year
saw
my
strongest
creative
output
since
I
began
my
work
in
music
over
10
years
ago,
yet
I
often
become
disappointed
when
I
realize
that
if
my
CE
had
been
allowed
to
be
executed
as
I
originally
intended,
the
year
would
have
been
extremely
more
productive
both
creatively
and
professionally.
As
the
course
of
the
program
went
on,
the
CE
project
began
to
become
more
involved
and
take
precedence
over
everything
else.
This
fact
would
have
allowed
me
much
greater
academic
freedom
to
focus
on
the
business
elements
of
my
music
career,
such
as
taking
time
to
perform
around
Europe
as
I
originally
intended.
Instead,
I
was
forced
to
sacrifice
the
growth
of
my
music
career,
my
original
academic
goal
for
the
year,
in
order
to
complete
a
project
that
increasingly
felt
manipulated
by
my
advisor
as
the
year
went
on.
It
is
disappointing
that
I
ultimately
reflect
negatively
on
the
Culminating
Experience
project.
As
the
year
went
on
and
the
GEMB
curriculum
began
to
drastically
disappoint,
I
looked
to
the
CE
as
a
positive
factor
that
I
could
put
most
of
my
focus
on
academically.
Unfortunately,
this
wasn’t
the
case,
as
my
CE
became
a
drudgery
that
significantly
decreased
my
morale
as
a
student.
At
this
point,
I
am
simply
glad
to
have
the
project
completed
so
that
I
can
finally
return
home
and
9
move
forward.
Hopefully,
I
will
be
able
to
find
a
practical
use
for
my
business
plan
in
the
future.
10
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