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Fri, 10/14/2022 - 17:15
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A&R/Ar(st
 Management
 
 
«
 What
 Dreams
 Are
 Made
 Of
 »
 

Who
 Am
 I?
 
• Music
 enthusiast!!
 
• N.C.
 na(ve
 
• Media
 studies
 
background
 

 

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Thesis
 Project
 Proposal:
 
• 2
 
 ar(sts
 
• 2
 
 EPs
 
• Marke(ng
 
• Promo(on
 
• Enhance
 social
 media
 presence
 

4
 

A&R/Ar(st
 Manager
 
Why??
 
• Fulfillment
 
• Building
 rela(onships
 
• Crea(ng
 a
 brand
 
• Hands-­‐on
 experience
 
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My
 Goals:
 

• Expand
 my
 skill
 set
 

• Hands-­‐on
 experience
 
• Ar(st
 plans
 
• Growth
 
• HAPPINESS!!
 
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A&R/Ar(st
 Manager
 Role
 
• Mee(ng
 deadlines
 
• Coordina(on
 of
 various
 tasks
 
• Social
 media
 management
 

 
• Wearing
 numerous
 hats!!
 

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Meet
 Lyncia
 Pivert
 
• Influences:
 
 
• Afro-­‐Carribean,
 Anita
 Wilson,
 
Lawrence
 Flowers,
 Southern
 
Gospel
 
 
 

• Goals
 






EP
 
Marke(ng/branding
 
Background
 singer
 
Vocal
 Teacher
 
School
 

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Choosing
 Lyncia
 
• Emo(on
 
• Bi-­‐lingual
 
• Southern
 connec(on
 
• Musical
 influences
 
 
• Excitement
 
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Lyncia’s
 EP
 
“From Me To You”
• 5
 Gospel
 songs
 
• Includes
 covers
 and
 original
 
material
 
• Release
 date:
 June
 19th
 

 

“Jesus
 Will”
 
 
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Meet
 Cassandra
 Allen
 

 
• Influences:
 
 
– Cesaria
 Evora,
 Ella
 Fitzgerald,
 
Thelonious
 Monk,
 Sarah
 
Vaughan,
 Miles
 Davis,
 Audra
 
McDonald
 

• Goals
 
– Create
 an
 EP
 
– Marke(ng/branding
 
– Jazz
 program
 in
 DC
 

11
 

Choosing
 Cassandra
 
• Musical
 background
 
• Passion
 
• Sings
 in
 different
 languages
 
• Emo(on
 
• Energy
 

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Cassandra’s
 EP
 
“The Mediterranean
Experience”
• 3
 Mediterranean,
 Jazz
 infused
 
songs
 
• Includes
 covers
 and
 original
 
material
 
• Release
 date:
 June
 20th
 

 
“Sodade”
 
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Social
 Media
 Management
 

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Outcomes
 
• Individualized
 plans
 
• Insights
 
• Visibility
 
• Tips
 

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Challenges
 
• Schedules
 
• Deadlines
 
• Emo(onal
 aspect
 
• Trust
 

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Learning
 Outcomes:
 
• Time
 management
 
• Rela(onships
 
• Life
 coaching
 
• Adaptability
 
• Career
 interests
 and
 goals
 
• Growth
 

 
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Next
 Steps…
 
• Work
 with
 ar(sts
 
• Ar(st
 management
 firm
 
• Music
 cura(on/blogging
 

 

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