1	
  

A&R/Ar(st	
  Management	
  	
  
«	
  What	
  Dreams	
  Are	
  Made	
  Of	
  »	
  

Who	
  Am	
  I?	
  
• Music	
  enthusiast!!	
  
• N.C.	
  na(ve	
  
• Media	
  studies	
  
background	
  
	
  

3	
  

Thesis	
  Project	
  Proposal:	
  
• 2	
  	
  ar(sts	
  
• 2	
  	
  EPs	
  
• Marke(ng	
  
• Promo(on	
  
• Enhance	
  social	
  media	
  presence	
  

4	
  

A&R/Ar(st	
  Manager	
  
Why??	
  
• Fulfillment	
  
• Building	
  rela(onships	
  
• Crea(ng	
  a	
  brand	
  
• Hands-­‐on	
  experience	
  
5	
  

My	
  Goals:	
  

• Expand	
  my	
  skill	
  set	
  

• Hands-­‐on	
  experience	
  
• Ar(st	
  plans	
  
• Growth	
  
• HAPPINESS!!	
  
6	
  

A&R/Ar(st	
  Manager	
  Role	
  
• Mee(ng	
  deadlines	
  
• Coordina(on	
  of	
  various	
  tasks	
  
• Social	
  media	
  management	
  
	
  
• Wearing	
  numerous	
  hats!!	
  

7	
  

Meet	
  Lyncia	
  Pivert	
  
• Influences:	
  	
  
• Afro-­‐Carribean,	
  Anita	
  Wilson,	
  
Lawrence	
  Flowers,	
  Southern	
  
Gospel	
  	
  	
  

• Goals	
  
•
•
•
•
•

EP	
  
Marke(ng/branding	
  
Background	
  singer	
  
Vocal	
  Teacher	
  
School	
  

8	
  

Choosing	
  Lyncia	
  
• Emo(on	
  
• Bi-­‐lingual	
  
• Southern	
  connec(on	
  
• Musical	
  influences	
  	
  
• Excitement	
  
9	
  

Lyncia’s	
  EP	
  
“From Me To You”
• 5	
  Gospel	
  songs	
  
• Includes	
  covers	
  and	
  original	
  
material	
  
• Release	
  date:	
  June	
  19th	
  
	
  

“Jesus	
  Will”	
  	
  
10	
  

Meet	
  Cassandra	
  Allen	
  
	
  
• Influences:	
  	
  
– Cesaria	
  Evora,	
  Ella	
  Fitzgerald,	
  
Thelonious	
  Monk,	
  Sarah	
  
Vaughan,	
  Miles	
  Davis,	
  Audra	
  
McDonald	
  

• Goals	
  
– Create	
  an	
  EP	
  
– Marke(ng/branding	
  
– Jazz	
  program	
  in	
  DC	
  

11	
  

Choosing	
  Cassandra	
  
• Musical	
  background	
  
• Passion	
  
• Sings	
  in	
  different	
  languages	
  
• Emo(on	
  
• Energy	
  

12	
  

Cassandra’s	
  EP	
  
“The Mediterranean
Experience”
• 3	
  Mediterranean,	
  Jazz	
  infused	
  
songs	
  
• Includes	
  covers	
  and	
  original	
  
material	
  
• Release	
  date:	
  June	
  20th	
  
	
  
“Sodade”	
  
13	
  

Social	
  Media	
  Management	
  

14	
  

Outcomes	
  
• Individualized	
  plans	
  
• Insights	
  
• Visibility	
  
• Tips	
  

15	
  

Challenges	
  
• Schedules	
  
• Deadlines	
  
• Emo(onal	
  aspect	
  
• Trust	
  

16	
  

Learning	
  Outcomes:	
  
• Time	
  management	
  
• Rela(onships	
  
• Life	
  coaching	
  
• Adaptability	
  
• Career	
  interests	
  and	
  goals	
  
• Growth	
  
	
  
17	
  

Next	
  Steps…	
  
• Work	
  with	
  ar(sts	
  
• Ar(st	
  management	
  firm	
  
• Music	
  cura(on/blogging	
  
	
  

18	
  

	
  

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