Presents
 

 


 

 

 

(The
 Season
 Finale)
 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“A
 Thoughtful
 Thesis
 Review”
 

 


 

With:
 Rozelle
 McBarnette
 

 


 


 


 


 


 


 


 


 


 


 


 


 


 

TROZ
 Music
 Publishing
 Overview
 
TROZ
 Music
 Publishing
 is
 a
 Limited
 Liability
 Company
 based
 in
 Grenada
 
W.I
 that
 focuses
 on
 serving
 music
 users
 and
 creators
 in
 the
 Caribbean
 as
 well
 as
 
USA
  territories.
 
  Since
  its
  inception,
  it
  has
  expanded
  to
  include
  offices
  in
  New
 
York,
 USA
 as
 well
 as
 Valencia,
 Spain.
 
 
 
TMP
  caters
  to
  the
  people
  and
  to
  the
  music
  allowing
  business
  to
 
seamlessly
  transpire.
  We
  aim
  to
  make
  the
  musical
  lives
  of
  everyone
  we
 
encounter
  a
  little
  easier.
  Additionally,
  we
  educate
  Artists
  on
  alternate
  revenue
 
sources
 for
 musicians
 and
 share
 the
 best
 of
 their
 art
 with
 the
 world.
 
The
 activities
 involved
 include
 but
 are
 not
 limited
 to:
 
 
1.

Creation.
  Following
  and
  listening
  to
  new
  songs.
  Meeting
  new
  Artists.
 
Developing
  up-­‐and-­‐coming
  writers.
  Producing
  Demos.
  Pairing
  writers
 
with
  other
  writers
  and
 producers.
  Finding
  new
  uses
  for
  existing
  songs
 
in
 an
 Artist's
 catalogue.
 

2.

ADMINISTRATION.
 Filing
  copyright
  forms.
  Filing
  notices
  with
  the
 
Performing
 Rights
 Organisations
 

(PRO's).
 

Collecting
 

mechanical
 

royalties
 from
 record
 companies.
 Filing
 notices
 with
 agencies
 to
 collect
 
for
 them.
 Paying
 writer
 royalties.
 
3.

ROYALTY
  COLLECTION.
  We
  receive
  revenue
 from
  mechanical,
 
synchronization
  and
  licenses
  and
  prepare
 payments
  to
  songwriters
  and
 
sub-­‐publishing.
 


 

A
 Thoughtful
 Thesis
 Review
 

Page 2 of 11


 


 


 
4.


 


 


 


 


 


 


 


 


 

PROMOTION.
 Finding
 songs
 needed
 by
 producers,
 managers
 and
 A&R
 
reps
  for
  their
  artists.
  Finding
  new
  projects
  that
  may
  need
  new
  songs.
 
Sending
  demos
  to
  producers
  and
  artists'
  managers.
  Keeping
  record
  of
 
which
 producers
 hold
 which
 songs.
 

5.

PROFESSIONAL.
  Negotiating
  contracts
  with
  writers,
  producers,
  artists
 
and
 managers.
 Granting
 licenses.
 Maintaining
 contacts
 with
 foreign
 sub-­‐
publishers.
  Soliciting
  catalogue
  for
  use
  in
  film,
  venues
  and
 
organisations.
 


 


 

 

 

 

 

 

 

 

 
A
 Thoughtful
 Thesis
 Review
 

Page 3 of 11


 


 


 


 


 


 


 


 


 


 


 


 

The
 Process…
 
STEP
 ONE
 
Obtain
 a
 business
 license
 from
 local
 authorities.
 
-­‐
 The
 company
 needs
 a
 name
 and
 address.
 
 
-­‐
 Ensure
 it
 is
 a
 name
 not
 already
 in
 use.
 

 
STEP
 TWO
 
Apply
 for
 membership
 in
 a
 Performing
 Rights
 Organization.
 
-­‐
 Request
 the
 necessary
 information.
 
-­‐
 Apply
 to
 ASCAP
 

 
STEP
 THREE
 
Prepare
 standard
 contracts
 for
 use
 with
 music
 artists,
 composers,
 licensees
 and
 
other
 potential
 sellers,
 buyers
 and
 owners
 of
 music
 products.
 
 

 
STEP
 FOUR
 
Open
 a
 Business
 Bank
 Account
 
-­‐

Direct
 deposit
 from
 ASCAP
 into
 Bank
 of
 America
 

-­‐

In
 Grenada,
 National
 Commercial
 Bank
 


 
STEP
 FIVE
 
Contact
 The
 Harry
 Fox
 Agency
 to
 request
 information
 and
 an
 application.
 
-

They
 will
 issue
 mechanical
 &
 digital
 licenses
 
 

-

They
 will
 collect
 money
 on
 the
 company’s
 behalf
 

A
 Thoughtful
 Thesis
 Review
 

Page 4 of 11


 


 


 


 


 


 


 


 


 


 


 


 

STEP
 SIX
 
Acquire
 artists
 
 
-

Pitch
 TROZ
 Music
 to
 various
 artists
 

-

Negotiate
 contracts
 with
 songwriters
 


 


 

STEP
 SEVEN
 
Copyright
 acquired
 songs
 with
 the
 United
 States
 Copyright
 Office.
 

 
STEP
 EIGHT
 
Register
 the
 music
 copyrights
 with
 the
 affiliated
 performing
 rights
 organization.
 

 
STEP
 NINE
 
Prepare
 a
 music
 catalog
 

 
STEP
 TEN
 
Market
 the
 company’s
 services
 
 
-­‐
 

Restaurants,
 

Venues,
 


 
Radio,
 

Bars,
 

Retailers
 


 
STEP
 ELEVEN
 
License
 the
 songs
 in
 the
 catalogue
 
 
-


 

Set
 fees
 for
 usage
 /
 Negotiate
 contracts
 


 
STEP
 TWELVE
 
Receive
 royalties
 from
 the
 affiliated
 PRO
 
-­‐
 Distribute
 the
 necessary
 royalties
 to
 contracted
 songwriters
 

A
 Thoughtful
 Thesis
 Review
 

Page 5 of 11


 


 


 


 


 


 


 


 


 


 


 


 

The
 Result
 
A
  rapidly
  growing
  Music
  Publishing
  Company
  speeding
  down
  the
  road
  to
 
success.
  A
  Company
  eager
  to
  thrive
  in
  the
  next
  generation
  of
  music
  publishing,
 
traversing
  the
  long
  structured
  terrain
  with
  an
  open
  willingness
  to
  new
 
opportunities
 and
 fresh
 perspectives,
 in
 terms
 of
 function
 and
 operation.
 
 

 

When
  considering
  the
  “12
  step”
  process
  of
  getting
  to
  TROZ
  Music
 

Publishing;
  this
  project
  was
  a
  complete
  and
  utter
  success.
  I
  am
  extraordinarily
 
pleased
  with
  the
  outcome
  of
  this
  project
  and
  would
  gladly
  do
  it
  all
  over
  again
 
should
  the
  moment
  present
  itself.
  The
  TROZ
  Music
  Publishing
  team
  currently
 
comprises
 four
 musicians
 who
 are
 Berklee
 College
 of
 Music
 alumni.
 

 

For
 the
 most
 part,
 this
 project
 fully
 aligned
 with
 my
 initial
 expectation.
 I
 

was
  able
  to
  acquire
  artists
  and
  negotiate
  deals
  with
  multiple
  others
  currently
 
pending.
  Additionally,
  I
  was
  fortunate
  enough
  to
  be
  put
  in
  touch
  with
  hotel
 
chains
 such
 as
 Sandals,
 most
 or
 all
 of
 which
 we
 aim
 to
 have
 playing
 music
 from
 
our
  catalogue.
  It
  exceeded
  my
  expectation
  when
  I
  was
  able
  to
  hire
  Berklee
 
College
 of
 Music
 Alumni
 from
 the
 Berklee
 Music
 Network.
 
 This
 is
 a
 step
 I
 wish
 I
 
had
 thought
 of
 and
 executed
 earlier
 in
 the
 course
 of
 the
 project.
 
 

 

Where
  this
  project
  did
  not
  align
  with
  my
  expectations
  is
  culturally.
  The
 

surprise
 here
 is
 that
 the
 particular
 culture
 happens
 to
 be
 my
 own.
 I
 was
 caught
 
off
 guard
 by
 a
 combination
 of
 the
 unwillingness
 of
 many
 Artists
 in
 Grenada
 to
 be
 
published
  and
  their
  lack
  of
  interest
  in
  discovering
  what
  it
  means
  to
  have
  your
 
music
 published.
 However,
 I
 have
 realized
 that
 the
 answer
 lies
 simply
 in
 showing
 
them
 how
 it
 works
 and
 demonstrating
 that
 TMP
 can
 be
 a
 success
 before
 they
 are
 
convinced
 to
 join.
 This
 will
 be
 in
 addition
 to
 the
 education
 factor.
 

A
 Thoughtful
 Thesis
 Review
 

Page 6 of 11


 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 


 
 

The
 Next
 Step
 

 

All
  year
  long,
  students
  worry,
  complain,
  fret
  and
  panic
  over
  this
  very
 

topic.
  While
  at
  one
  point
  or
  another
  I
  am
  equally
  guilty
  of
  the
  same
  and
 
undoubtedly
 will
 be
 again,
 in
 this
 isolated
 moment
 of
 my
 life,
 I
 am
 not.
 
 

 

As
 stated
 in
 the
 very
 first
 proposal
 of
 TROZ
 Music
 Publishing,
 I
 intended
 

to
 create
 a
 project
 that
 had
 the
 potential
 to
 outlive
 the
 life
 of
 the
 Master
 program
 
so
  that
  I
  may
  leave
  with
  more
  than
  a
  degree.
  I
  have
  done
  just
  that.
  TMP
  is
  a
 
member
  of
  the
  AIMP
  (Association
  of
  Independent
  Music
  Publishers),
  has
  had
 
press
  releases,
  brochures,
  a
  website,
  a
  growing
  social
  media
  presence,
  a
  physical
 
office
  and
  will
  grow
  and
  develop
  with
  the
  vast
  network
  of
  resources
  the
  world
 
has
 to
 offer.
 
 

 

So
  rinse,
  lather
  and
  repeat.
  I
  will
  continue
  to
  acquire
  songwriters
  and
 

artists
  on
  behalf
  of
  TROZ
  Music
  Publishing
  and
  collect
  the
  money
  paid
  from
 
getting
  the
  music
  to
  be
  used
  as
  often
  as
  possible
  in
  as
  many
  ways
  as
  possible.
 
One
 of
 the
 most
 crucial
 of
 the
 next
 steps
 involves
 hiring
 more
 members
 to
 add
 to
 
the
 TMP
 team.
 This
 would
 consist
 of
 individuals
 working
 from
 their
 home
 offices
 
in
 Spain,
 London,
 USA
 and
 in
 the
 Caribbean.
 It
 all
 starts
 with
 acquiring
 the
 songs.
 
Another
 component
 to
 consider
 in
 the
 next
 step
 is
 the
 possibility
 of
 integrating
 a
 
consultation
 aspect
 to
 the
 functions
 of
 TMP.
 

 

Eventually,
 I
 would
 like
 TROZ
 Music
 to
 get
 to
 a
 point
 where
 it
 can
 safely
 

run
 itself
 without
 my
 daily
 attendance
 and
 micromanagement.
 Just
 its’
 wits
 and
 
my
  mere
  guidance.
 
  By
  this
  time
  I
  hope
  to
  be
  humbly
  and
  ever
  so
  graciously
 
accepting
 a
 position
 in
 LA
 that
 I
 was
 offered
 during
 MIDEM.
 
 

 

A
 Thoughtful
 Thesis
 Review
 

Page 7 of 11


 


 


 


 


 


 


 


 


 


 


 


 

TROZ
 Music
 Publishing
 Gives
 Back…
 
 

 

“TROZ
  Music
  Publishing
  is
  Grenada’s
  premier
  Music
  Publishing
 

Company”,
 confirm
 current
 
 and
 former
 representatives
 of
 the
 Eastern
 Caribbean
 
Collective
  Organisation
  for
  Music
  Rights
  (ECCO),
 Ms.
  Linda
  Straker
  and
  Dr.
  Peter
 
Radix.
 We
 educate
 Artists
 on
 alternate
 revenue
 sources
 for
 musicians
 and
 share
 
the
  best
  of
  their
  work
  with
  the
  world.
 
  In
  addition,
  TMP
  will
  work
  with
  artists
 
when
 necessary
 to
 aid
 in
 the
 creative
 progression
 of
 their
 work.
 

 

Networking
  within
  the
  industry
  plays
  an
  integral
  role
  in
  the
  development
 

of
  the
  company.
  This
  is
  a
  point
  of
  focus
  so
  that
  we
  may
  eventually
  become
  a
 
networking
  hub
  capable
  of
  making
  connections
  among
  artists,
  songwriters,
 
performers
  and
  other
  industry
  insiders.
  An
  example
  of
  this
  is
  uniting
  the
  artist
 
“Coco”
 with
 the
 music
 creating
 talents
 of
 Bret
 Ewen.
 It
 is
 the
 intention
 that
 from
 
this
 heavy
 focus
 on
 networking
 a
 new
 model
 for
 music
 publishing
 shall
 emerge
 

 

TMP
  will
  provide
  a
  voice
  to
  musicians
  with
  the
  talent
  to
  create
  quality
 

music
 but
 who
 may
 not
 have
 the
 time,
 social
 or
 business
 savvy
 to
 get
 their
 music
 
out
 to
 the
 masses.
 Not
 only
 will
 their
 music
 be
 displayed
 on
 a
 greater
 scale,
 but
 
music
 lovers
 from
 other
 parts
 of
 the
 world
 will
 also
 have
 the
 opportunity
 to
 be
 
exposed
 to
 new
 or
 different
 music
 to
 which
 they
 previously
 may
 not
 have
 been
 
accustomed.
 
 

 

Furthermore,
  TMP
  is
  scheduled
  to
  host
  workshops
  in
  Grenada
  in
 

collaboration
  with
  the
  ECCO,
  in
  hopes
  of
  raising
  awareness
  about
  the
  fair
  and
 
legal
 forms
 of
 music
 consumption
 as
 well
 as
 more
 informative
 forums
 covering
 
topics
 incorporating
 and
 related
 to
 Music
 Publishing.


 


 

A
 Thoughtful
 Thesis
 Review
 

Page 8 of 11


 


 


 


 


 


 


 


 


 


 


 


 


 

High
 Impact
 

 

Let’s
  not
  immediately
  think
  of
  the
  impact
  on
  the
  student
  completing
  the
 

work,
 rather,
 the
 impact
 on
 the
 work
 completing
 the
 student.
 The
 past
 (almost)
 
year
  working
  on
  TROZ
  Music
  Publishing
  has
  added
  the
  finesse
  to
  what
 
previously
  some
  would
  refer
  to
  as
  an
  entrepreneurial
  spirit.
  It
  has
  attached
  an
 
extra
  layer
  of
  substance
  and
  qualification
  to
  the
  underlying
  ‘je
  ne
  sais
  quois’,
 
simultaneously
  transforming
  and
  creating
  not
  just
  someone
  who
  maybe,
  could
 
be,
 some
 day,
 if
 they
 tried
 really
 hard,
 had
 a
 shot
 at
 succeeding
 in
 business.
 No.
 
This
 has
 far
 been
 surpassed.
 That
 transformation
 created
 an
 ENTREPRENEUR.
 It
 
has
  always
  been
  in
  my
  heart
  and
  soon
  it
  will
  be
  on
  paper
  that
  I,
  (pause
  for
 
dramatic
 effect)
 AM,
 A
 MASTER!
 
 

 

In
 terms
 of
 the
 impact
 on
 this
 student,
 I
 believe
 I
 have
 learned
 and
 had
 the
 

opportunity
  to
  further
  learn
  and
  practice
  the
  fine
  art
  of
  balancing
  and
 
prioritizing.
  It
  showed
  me
  that
  a
  few
  of
  my
  natural
  qualities
  could
  be
  rather
 
useful
 when
 applied
 specifically
 to
 music
 business
 industry.
 
 

 

Because
 my
 new
 Company
 was
 my
 CE,
 it
 also
 forced
 some
 humility
 upon
 

me.
  It
  would
  be
  in
  bad
  taste
  to
  say
  the
  least,
  to
  pressure,
  push
  or
  manipulate
 
anyone
  into
  signing
  anything
  if
  they
  were
  not
  completely
  comfortable
  with
  the
 
terms,
 and
 it
 would
 be
 a
 terrible
 way
 to
 start
 the
 relationship.
 I
 was
 figuratively
 
taken
 out
 of
 school
 and
 put
 in
 the
 position
 to
 realize
 that
 I
 do
 not
 need
 to
 rush
 or
 
hustle
  to
  seemingly
  have
  an
  impressive
  project
  of
  a
  certain
  number
  of
  artists,
 
employees
  or
  sub
  publishers.
  More
  importantly,
  I
  got
  what
  I
  sought
  from
  the
 
beginning;
 a
 solid
 foundation
 for
 a
 Music
 Publishing
 Company
 to
 go
 along
 with
 
my
 degree.
 

A
 Thoughtful
 Thesis
 Review
 

Page 9 of 11


 


 


 


 


 


 


 


 


 


 


 


 


 

 

Bibliography
 
 

 

 
 

 
Brabec,
 
Todd
 &
 Brabec,
 Jeff,
 2008
 "Songwriter
 and
 Music
 Publisher
 Agreements:"
 

  Www.ascap.com.
 2008.
 Accessed
 22
 Nov.
 2013.
 

 

http://www.ascap.com/music-­‐
career/articlesadvice/industrynotes/200809.aspx
 

 
Farr,
  Connie.
  "ThinkSync
  Music."
 Music
 in
 films,
 TV,
 commercials
 &
 games.
  2013.
 

 

Accessed
 22
 Jan.
 2014.
 http://thinksyncmusic.com
 


 
Lindvall,
  Helienne.
  "Behind
  the
  music:
  Publishing
  deals
  explained."
 
theguardian.com.
  Guardian
  News
  and
  Media,
  23
  Oct.
  2008.
  Accessed
  14
 
Jan.
 

2014.
 

http://www.theguardian.com/music/musicblog/2008/oct/23/behind-­‐
the-­‐music-­‐publishing-­‐deal
 

 
Martinez
 Salmeron,
 Jose.
 "Smashing
 Magazine."
 Recent
 Trends
 In
 Storytelling
 And
 
New
 Business
 Models
 For
 Publishers.
 18
 Oct.
 2013.
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