Behavioral Characteristics of Electronic Music Fans

A survey was undertaken in which 4,404 respondents participated to share their behavioral habits with regard to their interaction with music and its marketplace. Analysis of the responses was performed in order to discover relevant differences in behavior between those who identify as electronic music fans and those who identify as fans of other genres. Various behaviors were questioned in relation to listening habits, social media engagement, spending history, willingness to pay, and more. The data show that electronic music fans do behave differently from fans of other genres in a variety of respects (e.g. price expectations, music format preferences, and social media habits – among others). The data have the potential to be useful in aiding the development of business and marketing strategies for artists, record labels, and others by providing a more accurate view of the marketplace.