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{
(EPK – VIDEO)
Culminating Goals
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Create a project with original music
Ready to work on it after graduation
360 degree angle: music, artist identity,
promotion
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Recording
Artist bio
Pictures
Social media
Video
Logo & website
Tour dates
What the outcome looks
like
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Songwriting
Recording, production
Artist identity
Promotional tools: bio, pics, videos, EPK
Promotional work: build fan base, release
music, live performances
Strategy / outlook
Fields of work
Fortunately I had help:
Vanessa Barabad
What do you want to
know?
Artist identity
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General characteristics
Dea
Audience
Music:
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Harmony, melody, lyrics
Arrangement, production,
live performances
What makes each song work:
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Anyway
Easy love
Run
Steal away
Promotional tools
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Pictures
Social media
EPK
Music video (storyboard)
Logo & website
Flyers
GeYing my music out: accomplished so far
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Demo
Facebook
Soundcloud
Live performances
Strategy / Outlook
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Austria
International
LET’S PLAY!
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Musical identity: intimate, soft, togetherness, can be
edgy
Bass, voice, electronics
Style: singer/ songwriter
indie / electronic
China: pop
bassic songs
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Stories about relationships , 1st person perspective
English
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Outfit
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Artist Identity
Dea: stage character
“I can do lots of things, but I don’t have to….”
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People between 20 – 60
In class more feedback from women ?
People who connect to lyrics
People who already are interested in music
Audience
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Diatonic chord progressions, mostly triads, first
chord of the chorus predominantly major
Song structure: 3 verses, no bridges
Melodies close to spoken lyrics, more steps
than large intervals
One catchy motif per song
1st person perspective, rhymes, dramatic
evolution, lyrics different in each chorus
Looking for strong first lines and verses
Harmony, melody & lyrics
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Pilot bass track with roots and chords
Further arranging while overdubbing
Doubling of bass lines
Vocals rather dry to create intimate sound
Challenge to separate bass tracks in the mix
Backing tracks vs. loop station
Arrangment, production
& live performance
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Strong harmony progression is what drives the
song
Chorus driven by repetition of the punch line
Beat: samples of double bass, shaker
Roots, chords, fills; most varied element: bass
line
Story about a relationship, dramatic climax in
the first chorus
Live performance: backing track with beat
Engineered by Misty Jones
Anyway
Anyway
Main vox
2
Intro
Verse
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you're gon - na get me a - ny way
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Chorus
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I know you don't know what to say
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I like the mood that you are in
11
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I like the sun - light on your skin
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Main vox
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Andrea Fraenzel
I'm gon - na keep you a - ny - way
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I'm gon - na keep you a - ny - way
you're gon - na get me a - ny way
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Verse 2
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I'm gon - na get you a - ny - way
Copyright © Andrea Fraenzel
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V.S.
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69
I justwant it to be us
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j‰
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I don't
Chorus
I'm gon - na get you a - ny - way
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blame it on Ju - pi - ter and Mars
who did min - gle with our hearts
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Was it the moon or the stars
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I like the sunlight on your skin
I like the mood that you are in
I can wait a liYle while
Just enjoy you smile
I know you don’t know what to say
And I don’t want to give away
You’re gonna get me anyway....
Was it the moon or the stars
Blame it on Jupiter or Mars
Who did mingle with our hearts
I don’t care I just want it to be us
I’m gonna get you anyway....
I know you come along with scars
Sometimes you don’t believe in us
Tomorrow we’ll never know
If not tonight you let me show
I’m gonna keep you anyway...
You’re gonna keep me anyway
I’m gonna keep you anyway
You’re gonna get me anyway
I’m gonna get you anyway
Anyway
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Minor tonic, but IV7 in verse
Chorus starts with top note
Background vocals (ⓒ M. S. Harris)
Bass line of the verse doubled
Mixed in Ableton
Live: live looping backing vocals (planned)
Message: don’t give up
Engineered by Michael Sean Harris
Easy love
Easy Love
Intro
2
Verse 1
F
G A‹
& 44 Ó Ó
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Andrea Fraenzel
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Who said that I was ea - sy love
A‹
7
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& œj ‰ Œ Ó
12
Chorus
17
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Some - times e vrything gets rough
G
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who said your love
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G/B
I know we will break the ice
C
I di ve to the ground fly - ing high is
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sound
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You thought you got it
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ea - sy
Verse 2
&
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You're my heart and you're the rea
D(“4)
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in one
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but it does n't make a
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and it'll al - ways stay the same.
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26
Chorus
A‹
I wish I could live up to that
31
A‹
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or at least not be the one to blame
G
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twice
I know we will break the ice
G/B
If you're look - ing for a rea - son
di - ve to the
Interlude / Solo
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ground fly - ing high is ea - sy
42
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A‹
The same way that the sto - ry goes
I am
yours and you are mine.
So ne - ver think
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57
C
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twice
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I know we will break the ice
& œ
ground
some day we will get our share.
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& œ œ ‰ œj œ œ ™ œ
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21
fair
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son
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Easy love
Who said that I was easy love
Who said your love is fair
Sometimes everything gets rough
Someday we will get our share
But I never thought twice
I know we will break the ice
You’re my heart and you’re the reason that
I
Dive to the ground, flying high is easy,
But it doesn’t make a sound
You thought you got it all in one
And it’ll always stay the same
I wish I could live up to that or at least
Not be the one to blame
But don’t think twice
I know we will break the ice
If you’re looking for a reason dive
to the ground
Flying high is easy, but it doesn’t
make a sound
From within the circle of our
live
In the end is a straight lines
The same way that the story
goes:
I am yours and you are mine
So I never think twice
I know we will break the ice
There had never been a reason we
just met on the ground
Flying high is easy….
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Run
Song built by melodic development rather than
harmony:
Hook: “Fill your pockets and run”
Arrangement from very sparse to very big
Beat: clap & kick sound together on beat 2 and
4
Different samples throughout the song
Sidestick and hihat with untypical paYerns
Story: Do what you can do, don’t worry about
the rest, things change. Or not.
Live: backing track
Engineered by Beth Schofield
Run
2
#
&#
45
Andrea Fraenzel
Intro
#4
& #4 Ó
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All sup - posed to be figh -
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and
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be - lieve
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a - al - ways watch our backs
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we can ma - ake
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y
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keep on drea -
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ming
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long as there is no - thing
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that some - things change o - ver time
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else that could be done we
A
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33
fill our po - ckets and run
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if we want it or not
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li - fe de - cides for us
Verse 2
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fill our po - ckets and run
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I am my own
Chorus
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Some - where in be G
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same mis - takes a - gain
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86
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So the on - ly
#
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fill your po - ckets and run
fight a - gainst who I am
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time
that could be done
Interlude
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Verse 3
A
else
Some - times I'm too ti -
#
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78
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that some - things change o - ver
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long as there is noth - ing
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74
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or the o - ne that left for you
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57
70
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& # œ œ œ œ œ œ œ œ œœ œ œ œ
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29
D
a - ny - thing real
can take some ti - me to be re - vealed
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go for a life youwant to
fill your po - ckets and run
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But re - a - li - ty -
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Chorus
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50
Ne - ver out of breath
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Chorus
25
ters
A
All sup - posed to be hun - ters
A
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re - al - ly have to choose
Verse 1
9
∑ Œ ™ œj œ œ œ
Œ
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keep on
D
is - land
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fill my po - ckets and run
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fill my po - ckets and run
Run
We’re all supposed to be fighters
Never out of breath
All supposed to be hunters
Always watch our backs
And we all believe
We can make anything real
But reality can take some time to be revealed, so we
Keep on dreaming
That some things change over time
And for as long as there is nothing else that could be done
We fill our pockets and run
Fill our pockets and run
All supposed to make choices
If we want it or not
Cause the ones we leave open
Life decides for us
So the only thing that we really get to choose (is to)
Go for a life you want to
Or the one that’s left for you
And
Keep on dreaming
And some things change over time
And for as long as there is nothing else that could be done
Fill your pockets and run
Fill your pockets and run
Sometimes I am too tired
To fight against who I am
Or maybe I’m stupid
And make the same mistakes again
Somewhere in between of giving in and pulling through
I became my own island
Cause what else can I do
And I
Keep on dreaming
That some things change over time
And for as long as there is nothing else that could be done
I fill my pockets and run
Fill my pockets and run
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Fully electronic, no audio instrument
WriYen on piano: bass line under a continuous
paYern
Melody: only steps, largest interval minor 3
Lyrics: 3rd verse uses metaphors of the 1st verse
2 different mixes
Greatest challenge in the mix: vocals
Engineered by Nick Zeigler aka Iron Fist
Live: add bass track
Steal away
2
Steal Away
Andrea Fraenzel
Intro
B¨‹
bb4
& b b b4
A¨
∑
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12
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know
beat
A¨
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sto - ries told by words un - said
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blank sheet ha - s
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path steal a - way
A¨
A¨
bb
&b b b œ œ œ œ Œ
point of
b
& b bbb œ
know
32
the si - lence of your
you'll ne - ver
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G¨
Œ
˙
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A¨
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from a
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you'll ne - verknow
A¨
co - ver up your tracks there will al - ways be a wind that
Ó
B¨‹
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pulls you ba - ck
29
≈œ œ
œ
Chorus
G¨
bb
&b b b œ œ œ œ Œ ‰ ‰ Ó
26
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G¨
∑
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you'll ne - verknow
the com - fort that a
com - mon
22
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b F‹
& b bbb œ ‰ ™ œr œ
b
& b bbb œ
∑
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15
B¨‹
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∑
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own heart -
18
B¨‹
how snow feels un - der your bare feet
G¨
b
& b bbb œ
∑
œ œ œ œ œ œ œ Œ ≈ œ œ œ œ ‰ ™ œr œ œ œ œ
Verse 1
know
G¨
∑
You'll ne - ver
b b B¨‹
r
& b b b œ ‰™ œ œ
9
F‹
view
≈ œ œ œ œ ‰ ™ œr œ œ œ œ
Verse 2
B¨‹
And you willknow
F‹
‰ œ
Œ
œ œ
you willknow
‰ ™ œr œ œ œ œ
A¨
œ
a - head is just a
G¨
œ œ œ œ œ œ œ œ Œ
one step back is move ment too
œ œ
œ
‰ œ œ
you will
F‹
Œ
Ó
the taste of fruits be - yond your re - ach
œ œ
œ œ
is what feeds you
Chorus
E¨‹
b G¨
& b bbb œ œ œ œ
œ œ ˙
se - cret dre - ams Steal a - way
G¨
B¨‹
36
B¨‹
A¨
E¨‹
Œ ‰ œ œ œ œ œœŒ
œ œ ˙
from a com mon path
Copyright © Andrea Fraenzel
steal a - way
G¨
Œ œ œ
co - ver
A¨
E¨‹
G¨
B¨‹
A¨
B¨‹
b
‰ j œ œ œ œŒ ‰‰
& b bbb œ œ œ œ œ
œ œ œ œ œœ œ œ
41
∑
∑
up your tracks there will al - ways be a wind that pulls you ba - ck
F‹
G¨
B¨‹
A¨
F‹
bb
&b b b ∑
G¨
46
bb
&b b b œ
Ó™ ‰ œ œ œ Œ œ œ œ œ œ œ œ Œ ‰ œ
Œ
œ œ œ œ œ œ
Do youknow youstinglike the flakes my toes
B¨‹
do youknow
Chorus
F‹
B¨‹
b
& b bbb Ó
bb
&b b b
E¨‹
˙
way
G¨
E¨‹
G¨
Ó
like an a - va lanche Steal a - way
A¨
E¨‹
G¨
Œ
œ œ
G¨
Ó
let the
˙
wind
B¨‹
Ó
A¨
the un - told sto - ries in my head
bb
&b b b œ Œ Œ œ œ œ œ œ Œ
œ œ ˙
54
do youknow you drop like a
r
œ œ Œ ‰ œ œ œ ‰ ™ œ œ œ œ œ œ œ œ ‰ ™ œr œ œ œ
œ
heart - beat do - es
49
57
A¨
Œ
Ó™
B¨‹ A¨
B¨‹
œ œ
A¨
Œ
co - ver
œ œ
with me
are rol - ling down
E¨‹
G¨
Œ
œ œ œ œœœœ
steal a - wa - y - y - y - y
A¨
œ œ œ œ œ
up
your
œ
tracks
Œ
Ó
œ œ
steal a -
Steal away
You’ll never know
How snow feels under your bare feet
You’ll never know
The silence of your own heartbeat
You’ll never know
Steal away from a common path
Steal away and cover up your tracks
There will always be a wind
That pulls you back
Steal away
And you will know
Ahead is just a point of view
You will know
One step back is movement too
You will know
The taste of fruits beyond your reach
You will know
Is what feeds your secret dreams...
Steal away from a common path
Steal away and cover up your tracks
There will always be a wind
That pulls you back
Steal away
Do you know
You sting like the flakes my toes
Do you know
You drop like a heartbeat does
Do you know
The untold stories in my head
Are rolling down
Like an avalanche
Steal away
Steal away
Let the wind cover up our tracks
Steal away
With me
Bio
Ñ
Ñ
Ñ
Ñ
A day with my bass and me
Press pictures: close ups
Ambience
Outfit
Pictures
Ñ
Ñ
Ñ
“Dea” not available
“Sounds of dea” – secure a uniform appearance
Accounts set even if not in use:
Ó
Ó
Ó
Ó
Ó
Facebook
Soundcloud
Youtube
TwiYer
Instagram
Social Media
Ñ
Mini-‐‑documentary
Ó
Ó
Ó
Ó
Introduce the music
Get a glimpse of Dea
Natural & funny but different…
4 Elements:
Ô
Ô
Ô
Ô
Ñ
Casual talking at “Graffiti wall” (same seYing as the
press pics),
“Real” interview in the studios
Bloppers
Live performances
Many challenges
Ó
Ó
Ó
Organisation of equipment and help
Sound and light quality
Unqualified interviewee
EPK – electronic press kit
DEA -‐‑
EPK
c
Music
1
Scene
Questions
Stephen Webber announcing "ʺDea"ʺ at MIT concert
Anyway -‐‑ until end of first
2
chorus
Impressions 1 -‐‑ landscapes around our filming areas
3
graffiti wall, beach, sea
Vanessa and I walking at the graffiti wall (scenes
from the interview without sound)
Graffiti wall
Why are you making music?
Q & A Studio Part I -‐‑ basic fact -‐‑ end with sth funny
Where are you from
What was your first interaction
with music?
What instruments do you
play?
What is your primary
instrument?
How did you get your name?
5
Run
Live Performance: "ʺrun"ʺ at MIT
concert, last chorus & outro?
6
Q & A Blopper
7
Graffiti wall
What is your writing process?
If your music would be the
offspring of other artists who
would it be?
Who do you want to listen to
your music?
8
Q & A part II
What are your current projects?
Where can I find your music?
What are your hidden talents?
What are your biggest fears?
Why?
9
Steal away -‐‑ last chorus
10
11
Impressions II
Insert: www.soundsofdea.com
Epilogue: at the pools in front of
Berklee
talking about jumping in, last
sentense: "ʺturn of the camera"ʺ
Ñ
Ñ
Ñ
Ñ
Individual design
Simple reduced as the music
Website easy to maintain
Graphic designers: Teresa KeYner & Dani
Vogel
Logo & homepage
www.soundsofdea.com
www.soundsofdea.com
Ñ
Unedited footage of live performances
Music video by Histeria production as fee for
performing on their event on June 28
Ñ
Storyboard for “Anyway”
Ñ
Music video… to be
made…
What happened so far?
15. 4. En vivo: MTI Concert, Palau de les Arts
13. 6. with Jelena Ciric, Café Mercedes
20. 6. with Jelena Ciric, Un lago de conciertos,
Ciudad de las Artes y las Ciencias
21. 6. TedX Valencia
28. 6. Mercado de Tapinería
6. 7. with Andjela Stevanovic, Radio City
Live -‐‑ Performances
Demo: 4 recordings finished
2 in production
Ñ
Ñ
Ñ
Page “Sounds of Dea” is set up
277 likes
Every person that liked the page, receives a
personal thank you message that contains a
link with download option of the song
“Anyway”
www.facebook.com/soundsofdea
Ñ
Ñ
Ñ
Ñ
Ñ
Anyway “released” in May 2014
360 plays
46 downloads
18 likes
1 repost
Ñ
Only 1 post from myself in facebook
www.soundcloud.com/soundsofdea
Outlook
Ñ
Promote music:
Ó
Ó
Ó
Ó
Ó
Ñ
Ñ
Ñ
Research opinion leaders in the music industry
Research journalists and media
Send out a postcard from Valencia (July)
Send out a branded card (September)
Send email & presskit (October)
Find team ( label, agency) or stay independent
Collaborate with “Between music”
Live performances
Austria
Collaborate with
Ñ
Ñ
Vanessa Barabad: Digital promotion, artist
management US
Yu Lu: artist management China
Ó
Ó
Chinese social media
hYp://site.douban.com/soundsofdea/
Build an international fanbase, do an international
tour.
International
Ñ
Ñ
Ñ
NOTHING OF THIS WOULD HAVE
HAPPENDED IF IT WEREN’T FOR YOU:
VICTOR, MARIANO, MARCIN, VANESSA
Y TODA LA GENTE DE BERKLEE
VALENCIA !
GRACIAS !
(EPK – VIDEO)
Culminating Goals
Ñ
Ñ
Ñ
Create a project with original music
Ready to work on it after graduation
360 degree angle: music, artist identity,
promotion
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Recording
Artist bio
Pictures
Social media
Video
Logo & website
Tour dates
What the outcome looks
like
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Songwriting
Recording, production
Artist identity
Promotional tools: bio, pics, videos, EPK
Promotional work: build fan base, release
music, live performances
Strategy / outlook
Fields of work
Fortunately I had help:
Vanessa Barabad
What do you want to
know?
Artist identity
Ó
Ó
Ó
General characteristics
Dea
Audience
Music:
Ó
Ó
Harmony, melody, lyrics
Arrangement, production,
live performances
What makes each song work:
Ó
Ó
Ó
Ó
Anyway
Easy love
Run
Steal away
Promotional tools
Ó
Ó
Ó
Ó
Ó
Ó
Pictures
Social media
EPK
Music video (storyboard)
Logo & website
Flyers
GeYing my music out: accomplished so far
Ó
Ó
Ó
Ó
Demo
Soundcloud
Live performances
Strategy / Outlook
Ó
Ó
Austria
International
LET’S PLAY!
Ñ
Ñ
Ñ
Musical identity: intimate, soft, togetherness, can be
edgy
Bass, voice, electronics
Style: singer/ songwriter
indie / electronic
China: pop
bassic songs
Ñ
Stories about relationships , 1st person perspective
English
Ñ
Outfit
Ñ
Artist Identity
Dea: stage character
“I can do lots of things, but I don’t have to….”
Ñ
Ñ
Ñ
Ñ
People between 20 – 60
In class more feedback from women ?
People who connect to lyrics
People who already are interested in music
Audience
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Diatonic chord progressions, mostly triads, first
chord of the chorus predominantly major
Song structure: 3 verses, no bridges
Melodies close to spoken lyrics, more steps
than large intervals
One catchy motif per song
1st person perspective, rhymes, dramatic
evolution, lyrics different in each chorus
Looking for strong first lines and verses
Harmony, melody & lyrics
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Pilot bass track with roots and chords
Further arranging while overdubbing
Doubling of bass lines
Vocals rather dry to create intimate sound
Challenge to separate bass tracks in the mix
Backing tracks vs. loop station
Arrangment, production
& live performance
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Strong harmony progression is what drives the
song
Chorus driven by repetition of the punch line
Beat: samples of double bass, shaker
Roots, chords, fills; most varied element: bass
line
Story about a relationship, dramatic climax in
the first chorus
Live performance: backing track with beat
Engineered by Misty Jones
Anyway
Anyway
Main vox
2
Intro
Verse
# ## 4
& # #4
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and I don't want to give a - way
but
# ##
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you gon - na get me a - ny way
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some times
you don't be - lieve in us
G©‹
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if not to - night you
E
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let me show
Chorus
C©‹
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61
F©
∑
F©
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I'm gon - na get you a - ny - way
but to mor - row we'll ne -ver know
Reintro
C©‹
E
# ## B
& # # ‰ œj
œ œ œ œœ œ ˙
F©
Re-intro
C©‹
‰ j
œ œ œ œ œ œ œ ˙
# ##
& # # ‰ œj œ œ œ œ œ œ ˙ Ó
57
you're gon - na get me a - ny way
23
B
Ó
I know you come a long
withscars
you're gon - na get me a - ny way
‰ j
œ œ œ œ œœ œ ˙
E
# ##
& # # ‰ œj œ œ œ œ œ œ ˙ Ó
53
Chorus
F©
E
# ## G©‹
& # # ‰ œj œ œ œ œ œ œ ˙
B
45
I know you don't know what to say
15
19
F©
‰ j
œ œ œ œ
G©‹
# ##
&# #
E
and I can wait a lit - tle while
Ó
C©‹
I'm gon - na get you a - ny - way
‰ j
Œ Œ Œ
œ œ œ œ œœ œ œ
I like the mood that you are in
11
F©
B
41
I like the sun - light on your skin
7
Main vox
##
& # ## ‰ œj
œ œ œ œ œ œ ˙
Andrea Fraenzel
I'm gon - na keep you a - ny - way
B
C©‹
E
‰ j
œ œ œ œ œ œ œ ˙
Ó
I'm gon - na keep you a - ny - way
you're gon - na get me a - ny way
65
Verse 2
F©
E
# # G©‹
& # ## ‰ œj œ œ œ œ œ ˙
29
G©‹
Ó
# ##
&# #Œ
G©‹
F©
E
œ œ œ œ œ œ ˙
Ó
G©‹
F©
Ó
B
care
C©‹
E
‰ j
œ œ œ œ œ œ œ ˙
I'm gon - na get you a - ny - way
Copyright © Andrea Fraenzel
C©‹
E
B
Chorus
##
& # ## ‰ œj
œ œ œ œ œ œ ˙
73
V.S.
B
C©‹
E
I'm gon - na get you a - ny - way
E
Ó
‰ j
œ œ œ œ œ œ œ ˙
Ó
Ó
B
You're gon - na keep me a - ny - way
Ó
C©‹
‰ j
œ œ œ œ œ œ œ
˙
I'm gon - na keep you a - ny - way
C©‹
E
# ## B
& # # ‰ œj
œ œ œ œœ œ ˙
69
I justwant it to be us
E
B
I'm gon - na keep you a - ny - way
‰ j
j‰
œ œ œœ œ œ œ œœ œ ˙
I don't
Chorus
I'm gon - na get you a - ny - way
Ó
blame it on Ju - pi - ter and Mars
who did min - gle with our hearts
# ## B
C©‹
E
& # # ‰ œj œ
œ
˙
œ œ œ œ
37
E
‰ j
œ œœ œ œ œ œ ˙
Was it the moon or the stars
33
F©
C©‹
E
I'm gon - na get you a - ny - way
Ó
B
C©‹
E
‰ j
œ œ œ œ œ œ œ™ ˙
you're gon - na get me a - ny - way.
Ó
I like the sunlight on your skin
I like the mood that you are in
I can wait a liYle while
Just enjoy you smile
I know you don’t know what to say
And I don’t want to give away
You’re gonna get me anyway....
Was it the moon or the stars
Blame it on Jupiter or Mars
Who did mingle with our hearts
I don’t care I just want it to be us
I’m gonna get you anyway....
I know you come along with scars
Sometimes you don’t believe in us
Tomorrow we’ll never know
If not tonight you let me show
I’m gonna keep you anyway...
You’re gonna keep me anyway
I’m gonna keep you anyway
You’re gonna get me anyway
I’m gonna get you anyway
Anyway
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Minor tonic, but IV7 in verse
Chorus starts with top note
Background vocals (ⓒ M. S. Harris)
Bass line of the verse doubled
Mixed in Ableton
Live: live looping backing vocals (planned)
Message: don’t give up
Engineered by Michael Sean Harris
Easy love
Easy Love
Intro
2
Verse 1
F
G A‹
& 44 Ó Ó
F
Andrea Fraenzel
Ϊ j
ŒÓ
œ œ œ œ œ œ œ œ
G
A‹
∑ Ó Ó
Ϊ j
œ œ œ œ œœ œ
C
D
Who said that I was ea - sy love
A‹
7
A‹
& œj ‰ Œ Ó
12
Chorus
17
A‹
F
C
Ó œ
œ œœ œ
œ
œ
D
Ó
Œ
Some - times e vrything gets rough
G
A‹
& Œ œ œ™œ œ œ
F
who said your love
‰ j Œ Ó
œ œ œ œ œ œ œ
G
A‹
F
G/B
I know we will break the ice
C
I di ve to the ground fly - ing high is
D
A‹
œ
Ϊ j
œ
A‹
ŒÓ
sound
C
œ
œ œ œ
You thought you got it
Œ ‰
ea - sy
Verse 2
&
G
You're my heart and you're the rea
D(“4)
œ œŒ Ó
in one
≈ r≈ r‰
œ œ œ œ œ œ
but it does n't make a
j‰Œ Ó
Ϊ j
œ œ œ œ œ œ œ œ
D
A‹
and it'll al - ways stay the same.
C
D
A‹
F
j G
r
Œ Ó Œ ‰œ œ
& Œ ™ ≈œ œ œ œ œ œ œ Œ œ œ œ ‰ œj œ œ œ ‰ œj
œ
œ
26
Chorus
A‹
I wish I could live up to that
31
A‹
F
or at least not be the one to blame
G
A‹
F
twice
I know we will break the ice
G/B
If you're look - ing for a rea - son
di - ve to the
Interlude / Solo
C
D(“4)
Œ Ó
& œŒ œ œ œ
œ œ œ
D
Œ ‰
ground fly - ing high is ea - sy
42
A‹
œ œ œ œ œ œ œ Œ œ œ™ œ œ
& œŒÓ Œ œ œ œ œ œ œ œ œŒÓ Œ œ œ
36
F
& Ó
G
Ó
A‹
Ó
G
Ó
≈ r≈ r‰ Œ ™
˙
œ œ œ œ œ œ
F
but it does n't make a
F
G
∑
A‹
Ó
G
A‹
Ó
G
F
Ó
G
∑
sound.
G
Ó
A‹
j
œ ‰ Œ
C
D
A‹
F
G
r
Ó Œ
ŒÓ Œ ‰œj œ œ
& Œ‰œ™ œ œ œ œ œ
œ
œ
œ
œ
œ
œ
œ
œ œ
œ œ
47
œ
But don't think
G
Ó
Chorus
A‹
The same way that the sto - ry goes
I am
yours and you are mine.
So ne - ver think
A‹
57
C
œ œ
twice
F
G
A‹
F
G
A‹
G/B
& œŒÓ Œ œ œ œ œ œ œ œ œŒÓ Œ œ œ œ œ œ œ œ œ œ ‰≈ œr œ œ œ œ
I know we will break the ice
& œ
ground
some day we will get our share.
Œ œ œ
Œ Ó
& œ œ ‰ œj œ œ ™ œ
œ œ œ œ
œ œ
21
fair
ŒÓ Œ
ŒÓ Œ
œœ œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ
But I ne ver
- thought twice
- son
is
A‹
52
Œ
œ
œ
fly - ing
œ
high
œ
is
There had ne - ver been a rea D(“4)
œ
œ
ea - sy...
Œ
Ó
son
D
we just met on the
∑
Easy love
Who said that I was easy love
Who said your love is fair
Sometimes everything gets rough
Someday we will get our share
But I never thought twice
I know we will break the ice
You’re my heart and you’re the reason that
I
Dive to the ground, flying high is easy,
But it doesn’t make a sound
You thought you got it all in one
And it’ll always stay the same
I wish I could live up to that or at least
Not be the one to blame
But don’t think twice
I know we will break the ice
If you’re looking for a reason dive
to the ground
Flying high is easy, but it doesn’t
make a sound
From within the circle of our
live
In the end is a straight lines
The same way that the story
goes:
I am yours and you are mine
So I never think twice
I know we will break the ice
There had never been a reason we
just met on the ground
Flying high is easy….
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Ñ
Run
Song built by melodic development rather than
harmony:
Hook: “Fill your pockets and run”
Arrangement from very sparse to very big
Beat: clap & kick sound together on beat 2 and
4
Different samples throughout the song
Sidestick and hihat with untypical paYerns
Story: Do what you can do, don’t worry about
the rest, things change. Or not.
Live: backing track
Engineered by Beth Schofield
Run
2
#
&#
45
Andrea Fraenzel
Intro
#4
& #4 Ó
G
A
Ó
B‹
∑
∑
G
∑
A
∑
∑
B‹
∑
∑
# G
&#Œ œ œ
A
Œ œ œ
œ œ œ
∑
œ œ œ œ œ œ œ Ó
All sup - posed to be figh -
#
&#Œ œ œ
G
13
#
&#Œ
G
17
#
&#Œ
G
21
# D
&#Ó
B‹
œ œ œ œ
And we all
and
Œ Œ
be - lieve
A
a - al - ways watch our backs
B‹
œ œ œ œ
we can ma - ake
B‹
Œ
y
œ œœœ
∑
œ œ œ œ
keep on drea -
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Interlude
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Verse 3
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Œ œ œ œ
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Verse 1
9
∑ Œ ™ œj œ œ œ
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Run
We’re all supposed to be fighters
Never out of breath
All supposed to be hunters
Always watch our backs
And we all believe
We can make anything real
But reality can take some time to be revealed, so we
Keep on dreaming
That some things change over time
And for as long as there is nothing else that could be done
We fill our pockets and run
Fill our pockets and run
All supposed to make choices
If we want it or not
Cause the ones we leave open
Life decides for us
So the only thing that we really get to choose (is to)
Go for a life you want to
Or the one that’s left for you
And
Keep on dreaming
And some things change over time
And for as long as there is nothing else that could be done
Fill your pockets and run
Fill your pockets and run
Sometimes I am too tired
To fight against who I am
Or maybe I’m stupid
And make the same mistakes again
Somewhere in between of giving in and pulling through
I became my own island
Cause what else can I do
And I
Keep on dreaming
That some things change over time
And for as long as there is nothing else that could be done
I fill my pockets and run
Fill my pockets and run
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Fully electronic, no audio instrument
WriYen on piano: bass line under a continuous
paYern
Melody: only steps, largest interval minor 3
Lyrics: 3rd verse uses metaphors of the 1st verse
2 different mixes
Greatest challenge in the mix: vocals
Engineered by Nick Zeigler aka Iron Fist
Live: add bass track
Steal away
2
Steal Away
Andrea Fraenzel
Intro
B¨‹
bb4
& b b b4
A¨
∑
∑
12
œ
know
beat
A¨
œ œ œ
œ
sto - ries told by words un - said
œ œ œ Œ
blank sheet ha - s
E¨‹ G¨
path steal a - way
A¨
A¨
bb
&b b b œ œ œ œ Œ
point of
b
& b bbb œ
know
32
the si - lence of your
you'll ne - ver
B¨‹
E¨‹
G¨
Œ
˙
œ œ
Steal a - way
A¨
‰ œ œ
from a
E¨‹
G¨
œ œ œ Œ œ œ ˙ Œ œ œ œ œ œ œ œ œ œ œ œ œ œ œ ‰ œj
B¨‹
B¨‹
you'll ne - verknow
A¨
co - ver up your tracks there will al - ways be a wind that
Ó
B¨‹
Ó™
pulls you ba - ck
29
≈œ œ
œ
Chorus
G¨
bb
&b b b œ œ œ œ Œ ‰ ‰ Ó
26
Ó™
G¨
∑
F‹
you'll ne - verknow
the com - fort that a
com - mon
22
F‹
œ œ Œ ≈œ œ œ œ Œ œ œ œ œ œ œ œ œ Œ ≈œ œ œ
b F‹
& b bbb œ ‰ ™ œr œ
b
& b bbb œ
∑
A¨
15
B¨‹
A¨
∑
B¨‹
own heart -
18
B¨‹
how snow feels un - der your bare feet
G¨
b
& b bbb œ
∑
œ œ œ œ œ œ œ Œ ≈ œ œ œ œ ‰ ™ œr œ œ œ œ
Verse 1
know
G¨
∑
You'll ne - ver
b b B¨‹
r
& b b b œ ‰™ œ œ
9
F‹
view
≈ œ œ œ œ ‰ ™ œr œ œ œ œ
Verse 2
B¨‹
And you willknow
F‹
‰ œ
Œ
œ œ
you willknow
‰ ™ œr œ œ œ œ
A¨
œ
a - head is just a
G¨
œ œ œ œ œ œ œ œ Œ
one step back is move ment too
œ œ
œ
‰ œ œ
you will
F‹
Œ
Ó
the taste of fruits be - yond your re - ach
œ œ
œ œ
is what feeds you
Chorus
E¨‹
b G¨
& b bbb œ œ œ œ
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se - cret dre - ams Steal a - way
G¨
B¨‹
36
B¨‹
A¨
E¨‹
Œ ‰ œ œ œ œ œœŒ
œ œ ˙
from a com mon path
Copyright © Andrea Fraenzel
steal a - way
G¨
Œ œ œ
co - ver
A¨
E¨‹
G¨
B¨‹
A¨
B¨‹
b
‰ j œ œ œ œŒ ‰‰
& b bbb œ œ œ œ œ
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41
∑
∑
up your tracks there will al - ways be a wind that pulls you ba - ck
F‹
G¨
B¨‹
A¨
F‹
bb
&b b b ∑
G¨
46
bb
&b b b œ
Ó™ ‰ œ œ œ Œ œ œ œ œ œ œ œ Œ ‰ œ
Œ
œ œ œ œ œ œ
Do youknow youstinglike the flakes my toes
B¨‹
do youknow
Chorus
F‹
B¨‹
b
& b bbb Ó
bb
&b b b
E¨‹
˙
way
G¨
E¨‹
G¨
Ó
like an a - va lanche Steal a - way
A¨
E¨‹
G¨
Œ
œ œ
G¨
Ó
let the
˙
wind
B¨‹
Ó
A¨
the un - told sto - ries in my head
bb
&b b b œ Œ Œ œ œ œ œ œ Œ
œ œ ˙
54
do youknow you drop like a
r
œ œ Œ ‰ œ œ œ ‰ ™ œ œ œ œ œ œ œ œ ‰ ™ œr œ œ œ
œ
heart - beat do - es
49
57
A¨
Œ
Ó™
B¨‹ A¨
B¨‹
œ œ
A¨
Œ
co - ver
œ œ
with me
are rol - ling down
E¨‹
G¨
Œ
œ œ œ œœœœ
steal a - wa - y - y - y - y
A¨
œ œ œ œ œ
up
your
œ
tracks
Œ
Ó
œ œ
steal a -
Steal away
You’ll never know
How snow feels under your bare feet
You’ll never know
The silence of your own heartbeat
You’ll never know
Steal away from a common path
Steal away and cover up your tracks
There will always be a wind
That pulls you back
Steal away
And you will know
Ahead is just a point of view
You will know
One step back is movement too
You will know
The taste of fruits beyond your reach
You will know
Is what feeds your secret dreams...
Steal away from a common path
Steal away and cover up your tracks
There will always be a wind
That pulls you back
Steal away
Do you know
You sting like the flakes my toes
Do you know
You drop like a heartbeat does
Do you know
The untold stories in my head
Are rolling down
Like an avalanche
Steal away
Steal away
Let the wind cover up our tracks
Steal away
With me
Bio
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A day with my bass and me
Press pictures: close ups
Ambience
Outfit
Pictures
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“Dea” not available
“Sounds of dea” – secure a uniform appearance
Accounts set even if not in use:
Ó
Ó
Ó
Ó
Ó
Soundcloud
Youtube
TwiYer
Social Media
Ñ
Mini-‐‑documentary
Ó
Ó
Ó
Ó
Introduce the music
Get a glimpse of Dea
Natural & funny but different…
4 Elements:
Ô
Ô
Ô
Ô
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Casual talking at “Graffiti wall” (same seYing as the
press pics),
“Real” interview in the studios
Bloppers
Live performances
Many challenges
Ó
Ó
Ó
Organisation of equipment and help
Sound and light quality
Unqualified interviewee
EPK – electronic press kit
DEA -‐‑
EPK
c
Music
1
Scene
Questions
Stephen Webber announcing "ʺDea"ʺ at MIT concert
Anyway -‐‑ until end of first
2
chorus
Impressions 1 -‐‑ landscapes around our filming areas
3
graffiti wall, beach, sea
Vanessa and I walking at the graffiti wall (scenes
from the interview without sound)
Graffiti wall
Why are you making music?
Q & A Studio Part I -‐‑ basic fact -‐‑ end with sth funny
Where are you from
What was your first interaction
with music?
What instruments do you
play?
What is your primary
instrument?
How did you get your name?
5
Run
Live Performance: "ʺrun"ʺ at MIT
concert, last chorus & outro?
6
Q & A Blopper
7
Graffiti wall
What is your writing process?
If your music would be the
offspring of other artists who
would it be?
Who do you want to listen to
your music?
8
Q & A part II
What are your current projects?
Where can I find your music?
What are your hidden talents?
What are your biggest fears?
Why?
9
Steal away -‐‑ last chorus
10
11
Impressions II
Insert: www.soundsofdea.com
Epilogue: at the pools in front of
Berklee
talking about jumping in, last
sentense: "ʺturn of the camera"ʺ
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Individual design
Simple reduced as the music
Website easy to maintain
Graphic designers: Teresa KeYner & Dani
Vogel
Logo & homepage
www.soundsofdea.com
www.soundsofdea.com
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Unedited footage of live performances
Music video by Histeria production as fee for
performing on their event on June 28
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Storyboard for “Anyway”
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Music video… to be
made…
What happened so far?
15. 4. En vivo: MTI Concert, Palau de les Arts
13. 6. with Jelena Ciric, Café Mercedes
20. 6. with Jelena Ciric, Un lago de conciertos,
Ciudad de las Artes y las Ciencias
21. 6. TedX Valencia
28. 6. Mercado de Tapinería
6. 7. with Andjela Stevanovic, Radio City
Live -‐‑ Performances
Demo: 4 recordings finished
2 in production
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Page “Sounds of Dea” is set up
277 likes
Every person that liked the page, receives a
personal thank you message that contains a
link with download option of the song
“Anyway”
www.facebook.com/soundsofdea
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Anyway “released” in May 2014
360 plays
46 downloads
18 likes
1 repost
Ñ
Only 1 post from myself in facebook
www.soundcloud.com/soundsofdea
Outlook
Ñ
Promote music:
Ó
Ó
Ó
Ó
Ó
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Research opinion leaders in the music industry
Research journalists and media
Send out a postcard from Valencia (July)
Send out a branded card (September)
Send email & presskit (October)
Find team ( label, agency) or stay independent
Collaborate with “Between music”
Live performances
Austria
Collaborate with
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Vanessa Barabad: Digital promotion, artist
management US
Yu Lu: artist management China
Ó
Ó
Chinese social media
hYp://site.douban.com/soundsofdea/
Build an international fanbase, do an international
tour.
International
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NOTHING OF THIS WOULD HAVE
HAPPENDED IF IT WEREN’T FOR YOU:
VICTOR, MARIANO, MARCIN, VANESSA
Y TODA LA GENTE DE BERKLEE
VALENCIA !
GRACIAS !
Media of
