The Journey Begins

SELF
SUSTAINING
ORIGINAL
MUSICIAN

SELF
SUSTAINING
ORIGINAL
MUSICIAN

What do we need?
MUSIC

IDENTITY

PROMOTION

MUSIC
DEFINE THE SOUND
FIRST IMPRESSIONS?
GROOVY

UPBEAT

FUN

HAPPY
LIVELY
ENERGETIC
RHYTHMIC

“Steve Umculo’s music pays tribute to the
tasty harmonies of folk-rock and groovy
rhythms of Africa.”

MUSIC
CREATIVE PROCESS

MUSIC
SONGWRITING
1ST ATTEMPT
16 SEPTEMBER 2016
“LORD HELP US” PHASE

2ND ATTEMPT
22 SEPTEMBER 2016
“YEAH, OKAY” PHASE

BAND RUN
10 OCTOBER 2016
“GETTING THERE” PHASE

FINAL RECORDING
1 JUNE 2017
“NOW WE’RE TALKING” PHASE

smarturl.it/SUAnswer

IDENTITY
Why “Steve Umculo”?
Stephen Haiden
What does Steve Umculo mean?
“Umculo”
Xhosa/Zulu
=
Music

Un culo
Spanish
=

IDENTITY
Who is

?

IDENTITY
•
•
•
•
•
•
•
•

Music gives me purpose and belonging.
Music makes me happy.
Music breeds positivity in an otherwise negative world.
Music means community and togetherness.
Music is a powerful mean of communication, particularly for emotions.
Music is a dance immobiliser.
When you listen to good music and dance you feel better.
I look for music that is genuine, that comes from an artist that is creating
music because he/she loves music.
• Music is real to me, more real than some people.

IDENTITY
LOGO

IDENTITY
BRANDING

IDENTITY
FINAL BRANDING

PROMOTION
LIVE PERFORMANCE

PROMOTION
PHOTOS

PROMOTION
VISUALS

PROMOTION
RADIO

DOWNLOAD/STREAM

SOCIAL MEDIA

WHAT I HAVE
A BADASS
PORTFOLIO

SELF
SUSTAINING
ORIGINAL
MUSICIAN

THE ROAD AHEAD
GIG!
A LOT!
ONLINE COURSE:
MAKING MONEY IN MUSIC
SYNCH

PUBLISHING
RECORD DEAL

CROWDFUNDING

DIGITAL DISTRIBUTION
FESTIVALS

TOUR

SONGWRITING

INVESTORS

SPONSORSHIPS

LICENSING

ONLINE MONETISATION

BUILD A TEAM
MANAGER

LIVE AGENT

LAWYER

PROMOTER

PUBLISHER

RECORD LABEL

SYNCH AGENT

PUBLICIST

THE GRAND FINALE

!
U

A
H
T

K
N

O
Y