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Edited Text
Is
The
Music
Industry
Killing
Creativity?
By
Vanessa
Martinez
The
American
music
industry,
like
all
creative
industries,
is
one
that
is
constantly
forced
to
straddle
the
fine
line
of
creativity
and
business.
While
a
business
expertise
is
paramount
in
the
successful
management
of
music
related
business
transactions,
the
actual
product
of
music
has,
throughout
history,
never
been
a
clearly
defined
product.
Recorded
music
is
not
computers,
fast
food,
or
automobiles,
mass-‐produced
and
distributed
in
one
set
manner
that
is
generally
accepted
across
the
world.
Music
is
a
unique
product
that
is
created
differently
from
country
to
country,
state
to
state,
and
individual
to
individual.
On
the
other
side,
music
is
consumed
and
enjoyed
differently
by
every
single
individual
inhabitant
of
our
planet.
This
fact
is
what
makes
music
such
an
integral
part
of
the
human
identity.
Today,
music
is
more
popular,
accessible,
and
influential
than
ever.
This
growth
in
the
importance
and
demand
of
music
has
not
only
increased
the
social
reach
and
influence
of
many
of
today’s
greatest
performers
and
writers,
but
has
also
drastically
increased
the
commercial
value
of
music.
Much
like
a
musical
California
Gold
Rush,
this
increase
in
monetary
value
has,
in
turn,
attracted
large
quantities
of
people
to
the
industry
looking
to
capitalize
on
the
billions
of
consumer
dollars
funneling
its
way
through
the
music
industry,
which
has
directly
pushed
the
music
industry
into
today’s
currently
volatile
state.
Although
it
is
easy
to
point
to
piracy
as
1
the
source
of
the
industry’s
problems,
peer-‐to-‐peer
networks
like
Napster
and
The
Pirate
Bay
are
not
solely
responsible.
The
commercialization
of
music,
from
the
early
1900’s
until
today,
has
slowly
pushed
music
into
a
place
that
the
art
form
should
have
never
been
allowed
go.
This
commercialization
has
molded
one
of
humanity’s
most
free
and
pure
forms
of
creativity
into
a
product
that
is
mass-‐produced
and
distributed
to
millions,
no
different
than
a
Big
Mac
or
a
Vente
Starbucks
coffee.
This
change
is
not
the
fault
of
the
writers
and
artists
themselves,
but
rather,
of
the
“professionals”
that
control
the
business
operations
of
the
music
industry.
These
individuals,
mainly
record
label
executives,
have
never
understood
or
care
to
advance
the
creative
energy
and
passion
that
is
put
into
the
creation
of
music.
These
figures
have
established
and
perpetuated
the
notion
that
creativity
and
business
cannot
be
joined
together
in
order
to
produce
and
distribute
the
best
artistic
product
possible.
As
more
money
poured
in
from
record
sales,
record
labels
began
to
retain
more
creative
rights
and
control
in
an
effort
to
maximize
profits,
which
has
ultimately
led
to
today’s
commercial
music
products
being
constructed
with
only
a
fraction
of
the
creative
energy
and
ability
of
its
historical
predecessors.
The
music
industry
pressures
and
practices
of
today
and
the
past
handful
of
decades
have
singlehandedly
killed
creativity
in
music.
As
a
result
of
these
business
practices,
many
of
the
greatest
creative
minds
of
the
past
50
years
have
been
stifled
and
silenced
creatively,
subsequently
robbing
loyal
and
passionate
music
consumers
of
the
opportunity
to
experience
some
of
humanity’s
greatest
pieces
of
creative
output,
all
in
the
name
of
money
and
mass
appeal.
This
trend
has
affected
2
blues
singers,
experimental
musicians,
and
rappers
alike.
For
decades,
industry
pressures
have
stifled
the
creative
output
of
Diamond
certified
groups
and
Grammy
Award
winners,
attempting
to
consistently
replicate
such
outstanding
success,
ultimately
resulting
in
creative
and
commercial
failure
time
and
time
again.
Today,
as
the
once
abundant
stream
of
record
sale
revenue
rapidly
declines
and
artists
and
labels
alike
fight
to
cling
on
to
the
remaining
fraction
of
music
revenue
currently
available,
the
music
industry
must
rethink
their
profit
oriented
goals
of
the
past
and
return
to
the
root
of
what
makes
music
so
special
and
appealing,
it’s
creativity.
By
analyzing
the
careers,
recordings,
and
record
label
disputes
of
5
artists
spanning
multiple
genres
and
6
decades,
we
can
begin
to
shed
light
on
this
trend
that
the
music
industry
so
desperately
needs
to
rectify.
Captain
Beefheart
Captain
Beefheart
is
arguably
one
of
the
most
creative
recording
artists
of
all
time.
Over
a
career
as
an
artist
that
spanned
two
decades,
Captain
Beefheart
recorded
twelve
studio
albums
along
with
his
Magic
Band
and
was
faced
with
industry
pressures
every
step
of
the
way.
The
very
first
deal
Captain
Beefheart
signed
was
with
A&M
records
in
1966.
At
the
time,
British
blues
acts
like
The
Rolling
Stones
and
The
Animals
had
begun
to
achieve
vast
popularity
in
the
United
States,
leading
record
labels
to
seek
out
American
artists
3
that
fit
the
mold
of
the
emerging
British
blues
sound.
A&M
Records
viewed
Captain
Beefheart
as
such,
signing
the
artist
and
his
band
to
a
deal
for
two
singles,
“Diddy
Wah
Diddy”
and
“Moonchild.”
Upon
fulfilling
the
deal
and
presenting
further
demos
as
a
proposition
for
the
band’s
first
full-‐length
album,
the
label
rejected
the
proposition,
stating
that
the
demos
were
too
unconventional
and
negative.
A&M’s
co-‐founder
Jerry
Moss
further
stated
that
the
content
was
too
risqué
for
his
daughter’s
ears
and
subsequently
dropped
Beefheart
&
his
Magic
Band
from
A&M
while
still
under
contract.1
Captain
Beefheart
–
Safe
As
Milk
The
Rolling
Stones
–
High
Tide
And
Green
Grass
*Captain
Beefheart’s
numerous
record
labels
blatantly
attempted
to
mold
Beefheart
and
his
Magic
Band
into
an
American
version
of
extremely
successful
British
blues
bands
like
The
Rolling
Stones.
1
From
Swanson,
Dave,
“45
Years
Ago:
Captain
Beefheart
Releases
Trout
Mask
Replica”
4
Bob
Krasnow,
a
music
industry
entrepreneur
was,
at
that
time,
working
for
Karma
Sutra
records
and
signed
Beefheart
&
his
Magic
Band
under
their
subsidiary
label,
Buddah.
Despite
the
fact
that
Beefheart
&
his
Magic
Band
had
been
able
to
secure
a
second
record
deal
with
a
different
label,
the
label’s
intentions
were
not
to
support
Beefheart
as
an
original
artist
with
unique
creative
ideas
and
contributions,
but
to
mold
him
into
the
next
emerging
white
blues
star.
At
this
time,
the
British
invasion
had
already
become
a
significant
factor
in
the
American
music
industry,
with
the
sound,
look,
and
idea
of
white
blues
musicians
now
fully
established
as
the
industry
standard.
The
success
of
British
blues
bands
had
influenced
two
consecutive
record
labels
to
attempt
to
mold
Captain
Beefheart’s
creative
output
in
an
attempt
to
fit
this
sound,
with
Captain
Beefheart
refusing
to
comply.2
When
looking
at
the
career
of
Captain
Beefheart,
he
and
his
Magic
Band
had
a
very
negative
history
with
record
labels.
Virtually
every
album
was
released
under
a
different
label,
demonstrating
an
unfortunate
trend
for
the
artist,
based
solely
off
his
unique
musical
style
and
controlling
industry
pressures.
With
this
negative
history
in
mind,
fellow
experimental
musician
Frank
Zappa
looked
to
change
this
pattern
by
signing
Beefheart
upon
the
establishment
of
his
label,
Straight
Records,
in
1969.
This
deal
was
unique
for
Beefheart,
as
Zappa,
who
worked
as
the
album’s
producer,
gave
the
artist
complete
2
From
Bangs,
Lester,
“Captain
Beefheart’s
Far
Cry”
5
creative
control
for
the
first
time
in
his
career.3
This
album,
Trout
Mask
Replica,
became
one
of
the
most
influential
albums
of
all
time.4
The
album
has
been
heralded
for
decades
due
to
its
creative
contributions
to
music,
most
notably
being
named
the
#58
album
of
all
time
by
Rolling
Stones
Magazine.5
At
the
time
of
the
composition
of
the
album,
contractual
uncertainties
with
previous
record
labels
resulted
in
Beefheart’s
previous
recordings
being
tied
up
in
old
record
deals.
Fully
taking
advantage
of
his
newly
granted
creative
control,
Beefheart
took
this
opportunity
to
compose
and
rehearse
all
brand
new
material
for
Trout
Mask
Replica.
The
end
result
was
28
original
and
extremely
difficult
compositions.
These
compositions,
inspired
by
blues,
free
jazz
and
avant-‐garde
western
art
music,
resulted
in
an
album
that
has
a
legacy
like
no
other
Beefheart
record
and
like
few
other
albums
in
the
history
of
recorded
music.
When
analyzing
Trout
Mask
Replica
alongside
the
rest
of
Beefheart’s
creative
body
of
work,
it
becomes
very
evident
that
such
outstanding
creative
output
was
a
direct
result
of
Beefheart’s
creative
power
at
Straight
Records,
speaking
volumes
to
the
potential
that
such
an
ability
has
in
the
hands
of
a
creative
genius
like
Captain
Beefheart.
Trout
Mask
Replica
was
and
remains
Beefheart’s
masterpiece,
truly
demonstrating
the
potential
creative
power
of
Captain
Beefheart,
when
ultimately
removed
of
creative
pressures
and
limitations
at
the
hands
of
record
labels.
Captain
Beefheart’s
second
album
under
Frank
Zappa’s
Straight
Records,
Lick
My
Decals
Off,
Baby,
further
speaks
to
the
power
that
Beefheart’s
creative
control
had
on
his
3
From
Loder,
Kurt,
“Captain
Beefheart:
The
Man
Who
Reconstructed
Rock
&
Roll”
4
From
Swanson,
Dave,
“45
Years
Ago:
Captain
Beefheart
Releases
Trout
Mask
Replica”
5
From
Rolling
Stone
Magazine,
The
500
Greatest
Albums
of
All
Time
6
musical
output,
as
Beefheart
continued
to
push
the
bar
creatively,
with
the
album
widely
considered
around
the
same
caliber
as
Trout
Mask
Replica.
In
his
1970
Rolling
Stone
review
of
the
album,
critic
Ed
Ward
said
of
the
album,
“From
a
formal
standpoint,
musically
and
rhythmically
it
is
all
wrong,
but
once
you've
heard
it,
you
cannot
deny
its
logic.”6
Upon
leaving
Straight
Records,
Captain
Beefheart
was
never
able
to
recapture
the
same
creative
authority
or
artistic
output
again
in
his
career.
The
latter
portion
of
Beefheart’s
career
spoke
to
the
intense
pressures
imposed
upon
him
by
the
commercial
music
industry.
Growing
ever
frustrated
by
the
lack
of
commercial
success
of
his
material,
paired
with
constant
record
label
pressures
to
create
commercially
acceptable
music,
Beefheart
spent
the
rest
of
his
musical
career
attempting
to
fit
in
with
commercial
music
industry
standards.7
The
result
was
a
collection
of
7
albums
that
pale
in
comparison
to
his
early
work.
Writer
Lester
Bangs
describes
later
albums,
such
as
1974’s
Unconditionally
Guaranteed
and
Bluejeans
&
Moonbeams,
on
Mercury
Records,
as
“baldface
attempts
at
sellout.”8
This
latter
period
of
Beefheart’s
career
ultimately
ended
in
retirement
in
the
early
1980’s,
as
Captain
Beefheart
gave
up
recording
to
focus
his
creative
exploits
into
painting,
perhaps
due
to
the
greater
creative
freedom
that
the
art
form
presented.
Captain
Beefheart
passed
away
in
2010
at
the
age
of
69,
after
having
virtually
disappeared
altogether
for
many
years,
even
from
friends
and
collaborators.
6
From
Ward,
Ed,
“Lick
My
Decals
Off,
Baby
–
Album
Review”
7
From
Bangs,
Lester,
“Captain
Beefheart’s
Far
Cry”
8
From
Bangs,
Lester,
“Captain
Beefheart’s
Far
Cry”
7
The
career
of
Captain
Beefheart
speaks
to
the
power
that
music
industry
pressures
can
have
on
an
artist.
For
nearly
20
years,
Captain
Beefheart
navigated
himself
through
a
career
filled
with
creative
compromise,
record
label
demands,
termination
of
recording
contracts,
and
failed
attempts
at
giving
in
to
such
pressures
and
demands.
Although
Captain
Beefheart’s
influence
and
creativity
is
still
felt
today,
more
than
30
years
after
the
release
of
his
last
album,
thanks
to
a
passionate
cult
fan
base,
the
fact
remains
that
the
artist
was
only
able
to
live
up
to
his
creative
potential
on
only
2
of
his
12
albums.
The
commercial
music
industry
effectively
barred
Captain
Beefheart
from
truly
revealing
his
creative
potential
to
fans,
ultimately
leaving
the
artist
no
choice
but
to
retreat
into
retirement.
Frank
Zappa
"I
prove
to
you
that
I
am
bad
enough
to
get
into
hell,
because
I
have
been
through
it!
I
have
seen
it!
It
has
happened
to
me!
Remember:
I
was
signed
for
Warner
Brothers
for
eight
fucking
years!!"
–
Frank
Zappa9
9
From
Zappa,
Frank,
Titties
&
Beer
8
Frank
Zappa
was
a
musician,
composer,
producer,
film
director,
and
entrepreneur
who
was
extremely
active
in
the
music
industry
from
1955
up
until
his
death
in
1993.
Zappa
composed
some
of
the
most
interesting
and
influential
music
the
industry
has
ever
seen,
drawing
from
his
early
influences
of
20th
century
western
art
music
and
early
R&B.
Frank
Zappa’s
body
of
work
represents
true
creativity
and
innovation
in
music,
as
he
continuously
pushed
the
boundaries
of
musical
expression,
lyrical
content,
and
performance
styles.
Throughout
his
career,
Zappa
was
very
vocal
about
many
social
issues
including
creativity
in
the
industry,
the
most
famous
of
which
being
when
he
testified
before
the
United
States
Senate
in
defense
of
freedom
of
speech.
For
all
of
his
advancements
in
creativity
and
musicality
over
his
career,
Frank
Zappa
was
famously
met
with
much
controversy
and
backlash
from
many
of
the
figures
involved
in
his
career,
especially
his
record
labels.
At
every
step
of
his
career,
Frank
Zappa
was
forced
to
battle
attempts
by
his
labels
to
limit
his
creative
expression
and
force
him
into
the
artistic
box
so
representative
of
the
commercial
music
industry.
In
a
true
testament
to
his
artistic
and
personal
strength,
Zappa
never
backed
down,
unlike
his
creative
peer
Captain
Beefheart,
and
engaged
in
numerous
lawsuits
against
his
labels,
ultimately
earning
the
right
to
control
his
own
masters,
starting
his
own
record
labels,
and
developing
a
musical
estate
that
is
extremely
valuable
to
this
day.
Perhaps
the
worst
and
one
of
the
most
well
known
of
Zappa’s
disputes
with
record
labels
was
his
highly
publicized
dispute
with
Warner
Bros.
Records
in
the
1970’s
over
the
release
of
his
album
Läther.
Zappa
initially
landed
with
Warner
9
Bros.
in
the
mid-‐1970’s
after
settling
a
legal
dispute
with
his
previous
record
label,
MGM
Records,
over
the
issue
of
copyright
ownership.10
Despite
leaving
previous
legal
issues
behind
at
the
beginning
of
his
deal
with
Warner
Bros.,
Frank
Zappa
was
quickly
entrenched
in
further
legal
battles
with
his
new
record
label.
Upon
signing
with
Warner
Bros.,
Frank
Zappa
planned
to
quickly
fulfill
the
requirements
of
his
deal
with
the
creative
project
Läther.
Not
long
into
the
contract
with
Warner
Bros.,
Zappa
famously
went
to
executives
with
completed
copies
of
the
4
separate
albums
that
made
up
Läther,
technically
fulfilling
the
requirement
of
his
contract
in
one
fair
swoop.11
According
to
author
and
lawyer
Donald
Passman,
this
incident
was
legally
within
the
rights
of
Zappa
and
has
since
prompted
record
labels
to
mandate
both
minimum
and
maximum
release
periods
for
all
of
their
artists,
a
consideration
previously
neglected
at
the
time.12
Despite
the
fact
that
this
move
by
Frank
Zappa
was
technically
within
his
contractual
rights,
Warner
Bros.
refused
to
release
the
quadruple-‐album
as
Frank
Zappa
had
creatively
intended.
After
attempts
by
Zappa
to
press
the
album
for
release
were
blocked
by
Warner
Bros.,
claiming
copyright
ownership,
Zappa
famously
broadcasted
the
entire
quadruple-‐album
on
Los
Angeles
based
radio
station
KROQ,
encouraging
listeners
to
record
their
own
bootleg
copies.13
A
transcript
from
the
1977
broadcast
spoke
to
Zappa’s
growing
artistic
frustration
and
willingness
to
stand
up
for
his
belief
in
what
is
right,
even
at
the
expense
of
his
own
personal
revenue.
10
From
Rolling
Stone,
“Frank
Zappa
Biography”
11
From
Passman,
Donald,
All
You
Need
To
Know
About
The
Music
Business
12
From
Passman,
Donald,
All
You
Need
To
Know
About
The
Music
Business
13
From
nndb.com,
“Frank
Zappa”
10
“And
the
way
it
stands
now,
my
future
as
a
recording
artist
is
dangling
in
mid-‐air
pending
court
procedures,
which
in
California
for
civil
cases
can
take
anywhere
from
three
to
five
years
just
to
get
a
day
in
court
and
have
your
case
heard.
Since
I
don't
think
that
anybody
wants
to
wait
three
to
five
years
to
hear
my
wonderful
music,
I
have
taken
it
upon
myself
to
come
down
here
and
advise
anybody
interested
in
the
stuff
that
I
do
to
get
a
cassette
machine,
and
tape
this
album.
You
can
have
it
for
free,
just
take
it
right
off
the
radio.
You
know-‐-‐don't
buy
it,
tape
it!”14
Eventually,
the
lawsuit
concluded
in
1982
with
the
awarding
of
intellectual
property
rights
of
the
recordings
in
question
to
Zappa.
The
pending
lawsuit,
however,
did
not
stop
Warner
Bros.
from
releasing
all
4
pieces
that
made
up
the
album
Läther
in
their
preferred
method
of
individual,
spaced-‐out
records.
The
release
of
these
albums
was
further
marred
by
controversy,
as
Zappa
went
on
the
record
numerous
times
in
the
late
1970’s
bringing
to
light
all
of
the
individual
issues
surrounding
the
album.
Stories
of
dropped
recordings,
changing
of
album
and
song
titles,
and
allegations
of
unpaid
earnings
surrounded
the
release
of
each
component
of
Läther,
which
were
released
over
1978
and
1979.
Due
to
the
extreme
circumstances
surrounding
the
controversial
quadruple-‐album,
it
was
never
released
as
originally
intended
until
1996,
3
years
after
the
death
of
Zappa.
Nevertheless,
the
dispute
between
the
multimillion-‐dollar
company
Warner
Bros.
and
the
headstrong
Zappa
became
a
music
industry
legal
dispute
that
made
14
From
Frank
Zappa
KROQ
Interview
–
December
1977
11
headlines
and
is
still
being
talked
and
written
about
today
by
music
writers.
This
extremely
public
nature
of
the
issue
was
initially
perpetuated
by
Zappa’s
attitude
when
discussing
the
issue
at
the
height
of
its
volatility.
“[The
lawsuit
entails]
A
nice
person,
who
is
me,
versus
a
bunch
of
assholes,
which
include
all
the
people
involved
in
the
suit.
Very
simply,
I
lived
up
to
the
terms
of
my
contract
with
Warner
Bros.
I
delivered
four
albums
to
them.
My
contract
says
that
when
I
give
them
the
albums,
they
give
me
the
money.
They
didn’t
give
me
the
money.”15
The
various
disputes
over
Zappa’s
Läther
are
very
strong
examples
of
record
companies
overstepping
their
creative
boundaries
for
the
sake
of
monetary
gain.
There
was
nothing
artistically
wrong
with
Zappa’s
presentation
of
the
quadruple-‐
album
Läther,
except
for
the
fact
that
it
would
not
have
made
as
much
money
for
the
label
like
4
separate
releases
would.
In
this
instance,
Warner
Bros.
exerted
their
power
as
a
company
to
dramatically
stifle
Frank
Zappa’s
creative
vision,
resulting
in
an
ugly
and
drawn
out
battle
between
creativity
and
business,
an
action
which
ultimately
hurts
Frank
Zappa’s
loyal
cult
fan
base
by
denying
them
the
true
creative
output
of
an
idolized
and
revered
figure.
After
his
dispute
with
Warner
Bros.,
Frank
Zappa
eventually
managed
to
secure
the
rights
to
his
masters
made
under
Warner
and
other
previous
record
labels.
By
finally
gaining
creative
and
business
control
of
his
music,
Frank
Zappa
15
From
Frank
Zappa
Interview
with
OUI
Magazine,
April
1979
12
was
able
to
release
numerous
innovative
and
influential
albums,
up
until
his
death
in
1993.
Today,
the
Frank
Zappa
catalogue
and
estate
remain
very
lucrative
pieces
of
intellectual
property,
only
rightfully
secured
after
a
significant
investment
in
legal
action
against
record
labels.
This
particular
case
has
a
positive
ending
for
music
fans
and
music
industry
as
a
whole,
as
we
now
still
have
access
to
the
profound
creative
work
of
Frank
Zappa
over
2
decades
after
his
death.
Had
Frank
Zappa
and
his
family
not
fought
for
the
right
to
own
and
retain
their
rightful
creative
property,
many
of
such
recordings
would
have
been
exploited,
tampered
with,
and
lost
in
history
as
initially
creatively
intended.
Kool
Keith
Keith
Thornton,
better
known
as
Kool
Keith,
is
one
of
the
most
creative
and
innovative
figures
in
the
history
of
hip
hop
music.
Since
his
debut
in
the
late
1980’s,
as
a
member
of
the
group
Ultramagnetic
MC’s,
Kool
Keith
has
pushed
the
boundaries
of
rap,
with
the
release
of
over
20
albums
and
the
use
of
over
50
various
stage
names
and
pseudonyms.
While
Kool
Keith’s
contributions
to
hip
hop
are
vast
and
have
spanned
almost
30
years,
it
is
1996’s
Dr.
Octagonecologyst
that
represents
his
creative
prowess
and
potential
that
has
since
been
marred
and
stifled
by
major
record
labels
and
the
music
industry
as
a
whole.
Although
originally
released
in
1996,
Dr.
Octagonecologyst
remains
an
innovative
hip
hop
album
to
this
day.
This
fact
is
further
demonstrated
by
the
legacy
13
that
the
album
holds
today.
The
album
has
been
named
the
#12
best
rap
album
of
1980-‐1998
by
Ego
Trip
Magazine16
and
earned
a
place
in
Robert
Dimery’s
1001
Albums
You
Must
Hear
Before
You
Die17,
amongst
other
accolades
by
music
industry
publications.
Performing
under
the
alias
Dr.
Octagon,
Kool
Keith
tells
a
story
from
track
1
to
20
of
a
time
traveling,
alien
gynecologist
from
Jupiter.18
The
album
explores
a
unique
style
of
experimental
hip
hop,
developed
by
Kool
Keith,
that
hasn’t
come
close
to
being
touched
by
any
other
rapper
since.
Back
in
1997,
Rolling
Stone
reviewer
Chairman
Mao
described
this
style
as
one
within
“an
area
where
hip-‐
hop
meets
hallucinatory
sci-‐fi
and
porn.”19
This
innovative
and
revolutionary
album
was
only
made
possible
due
to
the
creative
freedom
that
Kool
Keith
possessed
during
the
album’s
creation.
The
album
was
the
independent
creative
brainchild
of
Kool
Keith,
along
with
collaborations
with
legendary
producer
Dan
“The
Automator”
Nakamura
and
turntable
pioneer
DJ
Qbert.
Between
1995
and
1996,
Kool
Keith
and
his
collaborators
produced
Dr.
Octagonecologyst
independently,
only
shopping
it
to
record
labels
after
the
album’s
creation.
After
an
initial
limited
release
on
independent
label
Bulk
Recordings
in
1996,
the
album
received
much
critical
acclaim
and
was
eventually
picked
up
and
re-‐released
by
major
label
DreamWorks
16
From
Ego
Trip
Magazine,
“Hip
Hop’s
25
Greatest
Albums
By
Year:
1980-‐98”
17
From
Dimery,
Robert,
1001
Albums
You
Must
Hear
Before
You
Die
18
From
Thornton,
Keith,
Dr.
Octagonecologyst
19
From
‘Chairman
Mao’,
“Dr.
Octagonecologyst:
Dr.
Octagon:
Review”
14
Recordings
in
1997.20
While
this
major
record
deal
for
Kool
Keith
initially
proved
successful,
drastically
increasing
the
consumer
reach
of
the
album,
the
move
by
DreamWorks
speaks
to
the
unfair
way
that
record
labels
approach
the
signing
of
new
artists
and
musical
products.
DreamWorks
simply
jumped
on
a
new
release
that
it
had
nothing
to
do
with
creatively,
only
to
exploit
it
later.
The
eventual
success
of
Dr.
Octagonecologyst
and
subsequent
record
deal
with
DreamWorks
launched
a
tumultuous
solo
career
for
Kool
Keith
that
has
seen
its
fair
share
of
unfavorable
recording
contracts,
legal
battles,
and
stifled
creativity
that
persists
today.
Because
of
his
unique
style
and
creative
desire
to
push
boundaries,
Kool
Keith
is
yet
another
creative
casualty
of
the
commercial
music
industry.
The
surprise
success
of
Dr.
Octagonecologyst
ultimately
led
to
attempts
by
numerous
major
labels
to
mold
Kool
Keith’s
alternative
style
and
masterful
lyricism
into
a
form
that
is
more
suitable
for
the
commercial
hip
hop
industry.
The
creative
control
that
many
of
Kool
Keith’s
previous
record
labels
imposed
did
not
sit
well
with
the
artist,
leading
to
many
failed
record
deals,
legal
disputes,
and
a
plethora
of
independently
released
recordings
regarding
the
subject
of
the
music
industry.
The
issue
of
record
company
mismanagement
and
creative
interference
has
become
one
of
Kool
Keith’s
most
prominent
creative
topics,
allowing
fans
to
get
a
unique
perspective
on
this
aspect
of
the
music
industry.
By
analyzing
the
content
of
these
recordings,
like
2000’s
independently
released
“Test
Press,”
we
can
get
a
true
sense
of
many
of
Kool
Keith’s
individual
issues
with
his
record
labels
from
his
perspective
as
an
artist.
20
From
‘Chairman
Mao’,
“Dr.
Octagonecologyst:
Dr.
Octagon:
Review”
15
Excerpt
from
“Test
Press”
(2000)
“So
Ruffhouse
politically
had
to
freeze
my
album
Regular
Colombia
don’t
know
what
the
hell
is
goin’
on
With
a
sheisty
distribution
switch
behind
my
back
I
worked
on
my
album
February
last
year
13
months
passed
by,
all
I
heard
was
a
bunch
of
lies”21
In
the
song,
Kool
Keith
discusses
a
period
in
1999
that
saw
the
release
of
arguably
his
two
most
important
albums
since
his
solo
debut
as
Dr.
Octagon,
First
Come,
First
Served,
under
the
alias
Dr.
Dooom
through
independent
label
Funky
Ass
Records
and
Black
Elvis
/
Lost
in
Space,
as
Kool
Keith
through
major
labels
Ruffhouse
and
Colombia
records.
Kool
Keith’s
original
plan
was
to
release
both
albums
on
the
same
day,
which
would
have
added
appeal
to
both
albums,
especially
amongst
faithful
Kool
Keith
fans
appreciating
the
creativity
of
this
move.
Stylistically,
both
albums
are
very
different,
with
First
Come,
First
Served
depicting
the
character
of
an
eccentric
and
profane
serial
killer22
and
Black
Elvis
/
Lost
In
Space
dealing
with
space
travel
and
other
futuristic
themes,
in
a
surprisingly
profanity
free
delivery.23
This
drastic
stylistic
difference
would
have
further
added
21
From
Thornton,
Keith,
Test
Press
22
From
Thornton,
Keith,
First
Come,
First
Served
23
From
Thornton,
Keith,
Black
Elvis
/
Lost
In
Space
16
to
the
allure
of
this
unique
release
schedule,
allowing
fans
simultaneous
access
to
two
opposite
creative
styles
of
Kool
Keith.
Ultimately,
however,
Ruffhouse
Records
neglected
to
recognize
the
commercial
value
for
the
Black
Elvis
/
Lost
In
Space
album
and
took
every
opportunity
to
undermine
Kool
Keith,
starting
with
a
4-‐month
delay
in
releasing
the
album.
The
record
label
also
took
steps
to
limit
Kool
Keith’s
creative
control
as
the
album’s
sole
producer
by
attempting
to
implement
more
industry
standard
production
styles.24
Kool
Keith
further
discusses
this
struggle
on
“Test
Press.”
Excerpt
from
“Test
Press”
(2000)
“Dubbin’
my
cassette
for
the
industry,
it
got
silly
Opinions
from
people
who
don’t
know
jack
about
music
In
the
industry,
know
what?
Had
to
do
the
album
practically
over”
Upon
the
release
of
Black
Elvis
/
Lost
in
Space,
Ruffhouse
Records
had
given
up
on
the
project,
switching
the
album’s
distributor
from
major
label
Sony
Music
Distribution
to
the
independent
and
much
smaller
Relativity
Entertainment
Distribution.
Ruffhouse
Records
also
decreased
its
promotional
investment
in
the
24
From
Thornton,
Keith,
Test
Press
17
album
to
next
to
nothing,
leading
Kool
Keith
to
publically
publish
the
email
addresses
of
multiple
Ruffhouse
Records
executives
and
encouraging
fans
to
write
requesting
more
promotion
for
the
album.25
As
a
result
of
this
dispute,
Black
Elvis
/
Lost
In
Space
drastically
underperformed
commercially,
coincidentally
during
what
turned
out
to
be
the
music
industry’s
strongest
sales
year
ever.26
Today,
the
album,
arguably
one
of
Kool
Keith’s
best
albums,
is
virtually
unavailable
to
consumers.
The
album
is
not
available
on
iTunes
or
Spotify,
rendering
this
great
album
virtually
gone
from
hip
hop
history.
Fortunately
for
consumers,
Kool
Keith
is
an
artist
with
a
strong
enough
voice
and
will
to
detail
these
normally
behind
the
scenes
music
industry
disputes
in
songs
like
“Test
Press.”
The
issues
surrounding
Kool
Keith’s
1999
releases
have
proven
to
not
be
the
only
problems
between
him
and
his
record
labels.
Beginning
in
2002,
Kool
Keith
attempted
to
revisit
his
Dr.
Octagon
character
and
ultimately
signed
with
the
small
Los
Angeles
based
independent
label
CMH
Records
to
help
facilitate
the
release
of
what
became
known
as
The
Return
of
Dr.
Octagon.
At
the
time
of
this
deal,
Kool
Keith
stated
in
an
interview
with
Rolling
Stone,
"I
chose
to
go
with
somebody
that
will
take
this
as
a
creative
project,
not
a
marketing
project."27
Unfortunately
for
Kool
Keith,
his
initial
perception
of
CMH
Records
was
incorrect,
as
the
label
immediately
began
to
demand
creative
control,
leading
Kool
Keith
to
battle
the
label
legally
in
order
to
halt
the
distribution
of
the
album.
In
an
attempt
to
quietly
fulfill
the
requirements
of
his
record
deal,
Kool
Keith
provided
the
25
From
HipHopIsntDead,
“Kool
Keith
–
Black
Elvis
/
Lost
In
Space”
26
From
RIAA.com,
“Scope
of
the
Problem”
27
From
Moayeri,
Lilly,
“Kool
Keith
Revives
Dr.
Octagon”
18
label
with
old,
unused
vocals
that
CMH
Records
subsequently
distributed
to
OCD
International,
a
virtually
unknown
record
label
in
Barcelona.
Citing
their
contractual
right
to
independently
remix
any
material
created
by
Kool
Keith,
CMH
Records
and
OCD
International
released
The
Return
of
Dr.
Octagon
in
2006
unbeknownst
to
Kool
Keith
himself.28
The
final
product
is
a
sorry
excuse
for
an
actual
Kool
Keith
release,
featuring
unpolished
scratch
vocals
and
production
that
had
nothing
to
do
with
Kool
Keith
at
all,
an
artist
who
normally
prefers
to
produce
all
of
his
tracks
himself.
The
issues
surrounding
The
Return
of
Dr.
Octagon
eventually
became
a
story
about
a
tiny
record
label
exploiting
the
prolific
name
of
an
artist
to
achieve
success,
all
while
delivering
to
consumers
a
product
that
does
not
fully
represent
the
normal
creative
output
of
an
artist
like
Kool
Keith.
Because
of
Kool
Keith’s
progressive
and
outspoken
nature
as
a
person
and
artist,
he
is
one
of
the
best
examples
of
unethical
label
tactics
and
stifled
creativity
that
we
have
from
the
modern
music
industry.
Although
Kool
Keith
is
still
one
of
the
most
influential
and
innovative
figures
in
hip
hop,
the
fact
remains
that
his
output
to
consumers
and
imprint
on
music
history
could
have
been
much
greater.
Today,
Kool
Keith
is
a
shell
of
his
former
self
creatively,
with
over
20
years
of
music
industry
wear
and
tear
obviously
affecting
his
morale
and
artist
identity.
His
2012
song
“Goodbye
Rap”
is
a
testament
to
this,
as
Kool
Keith
seemingly
retires
from
the
music
industry,
citing
issues
such
as
the
merging
of
hip
hop
and
pop
by
record
companies,
the
chronic
sampling
of
“old
man
records,”
and
the
industry
promoting
false
images
of
what
a
rapper
should
look
28
From
Downs,
David,
“Kool
Keith
CD
Scam
Exposed”
19
like.29
The
industry
has
sadly
killed
a
large
chunk
of
the
creative
genius
of
Kool
Keith,
which
has
ultimately
hurt
the
artist,
the
fans,
and
the
labels
alike,
leaving
both
cultural
contributions
and
money
on
the
table.
Outkast
For
roughly
20
years,
Outkast
has
been
one
of
the
most
successful
and
respected
names
in
commercial
hip
hop.
Comprised
of
rappers
Big
Boi
and
Andre
3000,
Outkast’s
7
albums
have
gone
on
to
sell
over
20
million
copies
in
the
United
States,
establishing
the
group
as
one
of
the
only
hip
hop
acts
to
successfully
merge
creativity,
artistry,
and
musicality
within
the
commercial
hip
hop
industry.
After
their
first
three
albums
all
hovered
between
1
and
2
million
total
U.S.
sales,
their
2000
album
Stankonia,
led
by
crossover
hits
“Ms.
Jackson”
and
“So
Fresh,
So
Clean,”
more
than
doubled
their
previous
sales
averages
with
over
4
million
sales
in
the
U.S.
alone.30
Following
the
success
of
Stanktonia,
Outkast’s
label,
Arista
Records,
operating
under
Sony
Music,
attempted
to
push
Outkast
into
that
same
style
and
sound
on
their
next
album.31
Rather
than
release
what
their
label
wanted,
Outkast
decided
to
take
an
entirely
different
approach.
In
2003,
they
released
Speakerboxxx
/
The
Love
Below,
which
not
only
was
presented
as
one
solo
album
each
by
both
29
From
Thornton,
Keith,
Goodbye
Rap
30
From
Hunting,
Benjamin,
“Outkast’s
Stankonia
–
10
Years
Later”
31
From
LaBarrie
Ariana,
“Outkast’s
Speakerboxxx
/
The
Love
Below
Turns
10”
20
members
of
Outkast,
but
also
featured
the
complete
abandonment
of
rapping
by
Andre
3000
(long
considered
Outkast’s
biggest
talent
and
main
source
of
commercial
appeal),
instead
opting
to
sing
for
the
majority
of
his
half
of
the
double
album.
Because
Speakerboxxx
/
The
Love
Below
became
an
album
that
Arista
Records
was
not
pleased
to
release,
the
label
did
not
promote
it
or
ship
it
to
the
level
that
a
major
album
of
its
kind
should
have.
Ultimately,
the
album
wildly
outperformed
its
expectations,
selling
all
500,000
copies
that
were
shipped
out
for
the
first
week,
winning
the
2004
Grammy
for
Album
of
the
Year
(the
only
hip
hop
album
to
ever
win
the
honor),
and
eventually
selling
over
10
million
copies.32
Despite
the
album’s
success,
however,
it
is
extremely
disheartening
to
view
Arista’s
initial
lack
of
promotion
and
support
of
the
album,
based
solely
off
of
fears
that
it
would
not
meet
the
expectations
of
consumers.
Although
Speakerboxxx
/
The
Love
Below
was
ultimately
a
successful
album,
it
became
apparent
that
Outkast
was
creatively
and
artistically
out
pacing
the
desires
of
Arista
Records.
After
one
more
album
together,
the
soundtrack
for
the
2006
Outkast
movie
Idlewild,
the
group
announced
a
hiatus
in
2007,
undoubtedly
influenced
by
the
differing
artistic
expectations
of
Outkast
and
its
record
label.
Andre
3000
moved
on
to
pursue
acting
and
fashion
design,
while
Big
Boi
signed
a
deal
as
a
solo
artist
with
Def
Jam.
The
creative
genius
of
Outkast
was
stifled
again,
and
in
a
big
way,
with
the
release
of
Big
Boi’s
2010
solo
debut
Sir
Lucious
Left
Foot:
The
Son
of
Chico
Dusty.
Leading
up
to
the
album’s
release,
interest
for
the
album
was
generated
when
it
was
32
From
LaBarrie
Ariana,
“Outkast’s
Speakerboxxx
/
The
Love
Below
Turns
10”
21
revealed
that
Outkast
would
record
together
again,
as
3
of
Big
Boi’s
solo
tracks
were
to
feature
Andre
3000.
Jive
Records,
which
owned
the
recording
rights
for
Outkast
as
a
duo
at
the
time,
immediately
fought
Andre
3000’s
presence
on
the
album,
ultimately
leading
to
all
of
Andre’s
verses
being
pulled
from
the
final
album,
significantly
disappointing
fans.33
Despite
receiving
significant
critical
acclaim
for
Sir
Lucious
Left
Foot,
Big
Boi’s
solo
debut
received
very
little
commercial
success,
selling
62,000
copies
in
its
first
week
and
less
than
300,000
copies
to
date,
34
a
total
that
would
have
undoubtedly
been
higher
had
the
songs
featuring
Andre
3000
actually
been
released
on
the
album.
When
analyzing
the
catalogue
of
Outkast
over
the
past
20
years,
it
is
clear
that
record
label
involvement
played
a
significant
role
in
the
abrupt
hiatus
of
the
group.
Since
Outkast
developed
into
one
of
the
most
commercially
successful
hip
hop
acts
of
the
2000’s,
Arista
Records
and
Jive
Records
have
had
their
hands
on
the
artistic
output
of
the
group.
Arista
Records
improperly
released
one
of
the
most
important
hip
hop
albums
of
all
time
because
it
wasn’t
commercial
enough
for
them,
with
Jive
eventually
blocking
future
Outkast
recordings,
simply
because
they
weren’t
being
made
on
the
record
label’s
terms.
Thanks
to
these
acts
by
the
record
labels,
both
Big
Boi
and
Andre
3000
have
been
pushed
away
from
their
exploits
as
a
group
and
into
other
solo
ventures
devoid
of
such
outside
control.
By
overly
controlling
the
work
of
Outkast,
the
business
side
of
music
industry
has
blocked
fans
from
receiving
the
best
possible
creative
output
from
the
legendary
duo,
potentially
for
the
rest
of
time.
Even
if
the
duo
eventually
reunites
to
record
a
new
project,
the
33
From
Michaels,
Sean,
“Outkast’s
Record
Label
Blocks
Big
Boi
&
Andre
3000
Collaboration”
34
From
Wikipedia.org,
“Sir
Lucious
Left
Foot:
The
Son
of
Chico
Dusty”
22
creative
output
will
not
be
as
strong
as
it
would
have
been
if
the
group
had
not
been
significantly
stifled
creatively
at
the
peak
of
their
artistry
and
success.
Lupe
Fiasco
“I
am
a
hostage.
I
gave
them
what
they
wanted.
If
I
didn’t,
at
the
end
of
the
day
the
album
wasn’t
coming
out.”
–
Lupe
Fiasco
The
story
of
rapper
Lupe
Fiasco’s
disagreements
with
his
label,
Atlantic
Records,
is
another
well-‐documented
case
of
creative
control
in
the
urban
music
industry.
At
the
time
of
his
debut,
in
2006,
Chicago
born
Lupe
Fiasco
was
considered
a
‘breath
of
fresh
air’
in
the
hip-‐hop
genre
for
his
socially
and
politically
conscious
lyrics
that
ultimately
led
him
to
sign
a
deal
with
Atlantic
Records.
He
followed
up
his
universally
acclaimed
debut
album
Food
&
Liquor
with
a
gold
certified
sophomore
effort
The
Cool,
featuring
the
top-‐ten
single
“Superstar.”35
Despite
his
success,
however,
Atlantic
Records
delayed
his
third
album,
Lasers,
for
two
and
a
half
years
because
they
feared
it
lacked
the
commercial
singles
that
they
had
envisioned
for
the
project.
In
late
2010,
Lupe
Fiasco
addressed
the
issues
he
faced
surrounding
the
composition
of
Lasers
in
a
keynote
speech
at
the
Second
Regional
Academic
and
Cultural
Collaborative
in
Dayton,
Ohio:
35
From
Canton,
Rafael,
“The
Artist
vs.
The
Record
Label”
23
“The
record
company
[Atlantic
Records]
sent
me
a
song
and
said
‘Lupe,
you
need
a
number
one
smash
[single].
And
this
is
a
number
one
smash.’
They
sent
me
a
track
and
a
hook.
And
then
they
sent
me
seven
of
those.
On
the
last
one,
I
was
like
‘I’m
done
fighting.
I’ll
just
Martin
Luther
King
this
one.
Just
go
ahead
and
I’ll
turn
the
other
cheek.’”36
Lupe
Fiasco
goes
on
to
claim
that
this
exchange
continued
to
occur,
even
resulting
in
Atlantic
Records
changing
a
hook
sixty
times
to
try
to
eventually
create
a
“smash”
record
that
could
dominate
the
Billboard
Music
charts.
It
is
no
secret
that
a
decline
in
record
sales
has
affected
the
way
that
record
companies
have
made
decisions
over
the
last
two
decades.
This
has
prompted
music
executives
in
various
departments
to
take
an
active
role
in
the
creative
process
of
album
production.
Fiasco
asserted
in
an
interview
with
the
Chicago
Sun-‐Times
that
he
was
explicitly
told,
“don’t
rap
too
deep
on
this
record,”
confirming
that
the
major
record
label
had
interfered
with
his
ability
to
write
freely
and
express
himself
as
an
individual
through
music.
“That
was
a
specific
order
from
the
top.
‘You’re
rapping
too
fast
or
too
slow,
or
it’s
too
complex.’”37
Lupe
Fiasco
consistently
resisted
many
attempts
from
Atlantic
Records
to
adopt
a
more
mainstream
style
as
a
rapper.
Still,
his
artistic
career
was
negatively
36
From
“The
Urban
Daily,”
Lupe
Fiasco
Exposes
Label
Practices
37
From
Jaco,
Wasalu
(Lupe
Fiasco),
2010
interview
with
the
Chicago
Sun-‐Times
24
impacted
as
a
result
of
failing
to
comply
with
Atlantic’s
demands.
In
2009,
he
refused
to
sign
a
360
contract
with
the
label
so
that
they
could
gain
rights
to
revenue
in
his
other
business
endeavors,
including
tours
and
his
endorsement
deals
with
Reebok
and
Hewlett-‐Packard.
Because
he
wouldn’t
reach
an
agreement
to
this
type
of
deal,
Fiasco
alleges
that
Atlantic
Records
didn’t
bother
to
promote
his
single:
“I
was
told
because
you
didn’t
sign
this
360
deal,
we
may
or
may
not
push
your
record.
When
[my
2011
single]
‘Beaming’
came
out
and
you
never
heard
it
on
the
radio,
it’s
because
they
never
took
it
to
the
radio
in
the
first
place.
The
reason
that
there
is
a
video
for
‘Beaming’
is
because
I
shot
it,
with
my
own
money.
The
only
reason
that
it’s
on
MTV
is
because
I
have
friends
at
MTV
that
said
‘Lupe
we’re
going
to
play
your
video…’”38
Luckily,
Lupe
Fiasco
has
been
a
successful
artist
over
the
past
8
years
and
maintains
a
strong
and
loyal
fan
base.
His
followers
started
a
petition
and
planned
to
protest
outside
of
the
Atlantic
Records
headquarters
while
there
was
still
a
hold
on
the
release
of
Lasers.
The
company
quickly
gave
in
and
announced
an
official
release
date
of
March
8th,
2011.39
For
many
artists
like
Lupe
Fiasco,
having
a
deal
with
a
major
company
involves
great
struggles
that
will
ultimately
end
in
creative
compromise.
Unfortunately,
numerous
musicians
have
been
caught
in
the
midst
of
transitional
periods
within
the
recording
industry
that
affect
business
decisions.
The
ambitions
38
From
Blanco,
Alvin,
“Lupe
Fiasco
Explains
‘Lasers’
Delay,
Blames
Atlantic
Records”
39
From
Canton,
Rafael,
“The
Artist
vs.
The
Record
Label”
25
of
some
music
executives
and
companies
do
not
necessarily
foster
a
creative
environment,
but
rather,
an
opportunity
for
artists
to
sacrifice
quality
music
conception
in
exchange
for
a
small
earning
of
the
overall
profits
made
yearly
in
the
business
of
entertainment.
The
story
of
Lupe
Fiasco’s
album
Lasers
shows
that
today,
more
so
than
ever,
record
label
executives
are
demanding
creative
control
from
their
artists.
Lupe
Fiasco’s
statements
on
the
dispute
are
proof
that
today’s
music
industry
does
not
care
about
maintaining
the
artistic
beauty
of
the
product
they
sell,
instead
submitting
to
the
overwhelming
desire
to
top
the
Billboard
charts
and
rake
in
millions
of
dollars,
at
the
expense
of
the
creative
will
and
ability
of
profound
lyricists
like
Lupe
Fiasco.
As
with
all
business
entities,
the
major,
multi-‐million
dollar
companies
that
make
up
the
music
industry
can
be
analyzed
both
internally
and
externally.
Today’s
troubled
music
industry
is
characterized
by
the
overwhelming
trend
of
analyzing
their
affairs
with
an
exclusively
external
eye.
All
too
frequently,
the
problems
currently
facing
the
music
industry
are
blamed
on
piracy
and
other
uncontrollable
external
factors.
For
the
past
decade,
the
industry
has
exhausted
countless
hours
and
resources
to
fight
these
external
issues
to
no
avail,
while
continuing
to
engage
in
harmful
internal
practices
day
in
and
day
out.
The
careers
of
Captain
Beefheart,
Frank
Zappa,
Kool
Keith,
Outkast,
and
Lupe
Fiasco
speak
to
the
negative
and
harmful
internal
practices
that
have
remained
essential
components
of
the
DNA
of
major
record
labels
for
over
6
decades.
26
Although
only
a
small
collection
of
the
countless
examples
of
creative
exploitation
and
manipulation
within
the
music
industry,
these
powerful
stories
speak
to
how
firmly
these
acts
are
engrained
within
the
majors.
From
as
early
as
the
1960’s,
major
labels
have
been
documented
as
operating
solely
according
to
profit
maximization
and
the
bottom
line.
As
record
labels
followed
and
chased
trends,
much
like
during
the
early
career
of
Captain
Beefheart,
and
forced
creative
artists
into
one
presumed
formula
for
commercial
success,
the
perceived
goal
was
to
perform
these
actions
in
the
name
of
the
consumer.
These
decisions,
however,
have
ultimately
proven
to
be
completely
counterproductive,
as
the
almighty
music
consumer
has
been
neglected
and
hurt
at
every
turn
for
over
60
years.
Time
and
time
again,
cherished
artists
are
pushed
further
and
further
from
their
true
fan
bases,
with
the
creative
genius
they
possess
limited,
fought,
and
in
extreme
cases,
pushed
to
the
brink
of
extinction.
Simply
imagining
the
possible
further
artistic
contributions
of
artists
like
Frank
Zappa
and
Kool
Keith
if
not
for
these
long-‐standing
realities
is
extremely
disheartening.
It
is
no
wonder,
then,
that
at
the
turn
of
the
millennium,
consumers
leapt
at
the
opportunity
to
hit
the
commercial
music
industry
where
it
really
hurts.
The
music
industry
had
become
so
complacent;
so
entrenched
in
decades
old
habits
that
it
is
still
struggling
to
adapt
today.
The
digitalization
of
music
and
the
subsequent
rise
of
peer-‐to-‐peer
file
sharing
finally
gave
music
consumers
a
voice
and
allowed
them
to
take
retribution
for
decades
of
disrespect
and
mistreatment
of
both
the
fans
themselves
and
the
artists
that
they
idolize.
Given
such
a
negative
and
controversial
history,
it
is
no
wonder
that
fans
were
finally
tired
of
having
new
release
after
new
27
release
of
generic,
unoriginal
material
masquerading
as
quality
creative
content
shoved
in
their
faces.
The
lives,
careers,
and
creative
output
of
Captain
Beefheart,
Frank
Zappa,
Kool
Keith,
Andre
3000,
Big
Boi,
and
Lupe
Fiasco
speak
to
the
overwhelming
benefit
that
music
can
have
on
society.
Unfortunately,
each
artist
represents
the
battle
between
creative
integrity
and
profit
margin.
As
the
music
industry
looks
toward
the
future,
we
as
figures
within
the
music
industry
must
learn
from
industry
mistakes
that
are
now
littered
throughout
the
songs,
radio
interviews,
and
magazine
write-‐ups
of
the
past
60
years.
Creativity,
originality,
and
the
advancement
of
culture
and
society
have,
over
the
years,
been
killed
within
commercial
music.
Now,
for
the
first
time
in
many
decades,
all
parties
involved
within
the
music
industry
value
chain
have
the
power
to
combat
these
issues
and
finally
revive
creative
progress.
Herein
lies
the
answer
to
renewing
the
music
industry’s
powerful
form
of
the
late
1990’s.
A
rebirth
in
the
creativity
of
music
and
re-‐acceptance
by
the
major
labels
is
our
path
back
to
a
successfully
functioning
music
industry
in
the
United
States
and
around
the
world.
28
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Arf.ru.
“Frank
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v.
Warner
Bros.
Story.”
Accessed
May
3,
2014.
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Lester.
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Far
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Accessed
May
18,
2014.
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Canton,
Rafael.
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12,
2010.
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Chairman
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Last
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May
28,
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Dimery,
Robert.
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Hear
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2005)
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CD
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exposed/Content?oid=1081916
29
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Elvis
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Lost
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Last
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September
26,
2010.
http://hiphopisntdead.blogspot.com.es/2010/09/kool-‐keith-‐
black-‐elvis-‐lost-‐in-‐space.html
Hunting,
Benjamin.
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Stankonia
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10
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April
16,
2010.
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Interview
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Jaco,
Wasalu
(Lupe
Fiasco).
Chicago
Sun-‐Times.
2010.
Loder,
Kurt.
“Captain
Beefheart:
The
Man
Who
Reconstructed
Rock
&
Roll.
Last
modified
June
24,
1999.
http://www.mtv.com/news/1426880/captain-‐beefheart-‐
the-‐man-‐who-‐reconstructed-‐rock-‐roll/
Moayeri,
Lily.
“Kool
Keith
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Dr.
Octagon.”
Last
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July
23,
2002.
http://www.rollingstone.com/music/news/kool-‐keith-‐revives-‐dr-‐octagon-‐
20020723
MTV
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“Lupe
Fiasco
Explains
‘Lasers’
Delay,
Blames
Atlantic
Records.”
Last
modified
October
7,
2010.
http://rapfix.mtv.com/2010/10/07/lupe-‐fiasco-‐lasers-‐
delay-‐atlantic-‐records/
NNDB.com.
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Accessed
May
1,
2014.
http://www.nndb.com/people/737/000024665/
30
Passman,
Donald.
All
You
Need
To
Know
About
The
Music
Business.
(New
York:
Free
Press,
2009),
108.
Rolling
Stone
Magazine.
“Frank
Zappa
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Accessed
April
22,
2014.
http://www.rollingstone.com/music/artists/frank-‐zappa/biography
Rothman,
Dave.
“A
Conversation
With
Frank
Zappa.”
Last
modified
April
1979.
http://www.afka.net/articles/1979-‐04_Oui.htm
Swanson,
Dave.
“45
Years
Ago:
Captain
Beefheart
Releases
‘Trout
Mask
Replica.’”
Last
modified
June
16,
2014.
http://ultimateclassicrock.com/captain-‐beefheart-‐
trout-‐mask-‐replica/
Thornton,
Keith.
Test
Press.
©
2000
by
Kool
Keith.
The
Urban
Daily.
“Lupe
Fiasco
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Label
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Last
modified
October
6,
2010.
http://theurbandaily.com/2010/10/06/lupe-‐fiasco-‐exposes-‐record-‐label-‐
practices/
Ward,
Ed.
“Lick
My
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Off,
Baby
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Last
modified
December
10,
1970.
http://www.rollingstone.com/music/albumreviews/lick-‐my-‐decals-‐off-‐baby-‐
19701210
31
XXL
Magazine.
“Today
In
Hip
Hop:
Outkast’s
‘Speakerboxxx
/
The
Love
Below’
Turns
10.”
Last
modified
September
23,
2013.
http://www.xxlmag.com/news/hip-‐hop-‐
today/2013/09/today-‐hip-‐hop-‐outkasts-‐speakerboxxxthe-‐love-‐turns-‐10/
Interview
with
Zappa,
Frank.
KROQ
Los
Angeles.
December
1977.
Interview
with
Zappa,
Frank.
OUI
Magazine.
April
1979.
Zappa,
Frank.
Titties
&
Beer.
©
1983
by
Barking
Pumpkin
Records.
32
The
Music
Industry
Killing
Creativity?
By
Vanessa
Martinez
The
American
music
industry,
like
all
creative
industries,
is
one
that
is
constantly
forced
to
straddle
the
fine
line
of
creativity
and
business.
While
a
business
expertise
is
paramount
in
the
successful
management
of
music
related
business
transactions,
the
actual
product
of
music
has,
throughout
history,
never
been
a
clearly
defined
product.
Recorded
music
is
not
computers,
fast
food,
or
automobiles,
mass-‐produced
and
distributed
in
one
set
manner
that
is
generally
accepted
across
the
world.
Music
is
a
unique
product
that
is
created
differently
from
country
to
country,
state
to
state,
and
individual
to
individual.
On
the
other
side,
music
is
consumed
and
enjoyed
differently
by
every
single
individual
inhabitant
of
our
planet.
This
fact
is
what
makes
music
such
an
integral
part
of
the
human
identity.
Today,
music
is
more
popular,
accessible,
and
influential
than
ever.
This
growth
in
the
importance
and
demand
of
music
has
not
only
increased
the
social
reach
and
influence
of
many
of
today’s
greatest
performers
and
writers,
but
has
also
drastically
increased
the
commercial
value
of
music.
Much
like
a
musical
California
Gold
Rush,
this
increase
in
monetary
value
has,
in
turn,
attracted
large
quantities
of
people
to
the
industry
looking
to
capitalize
on
the
billions
of
consumer
dollars
funneling
its
way
through
the
music
industry,
which
has
directly
pushed
the
music
industry
into
today’s
currently
volatile
state.
Although
it
is
easy
to
point
to
piracy
as
1
the
source
of
the
industry’s
problems,
peer-‐to-‐peer
networks
like
Napster
and
The
Pirate
Bay
are
not
solely
responsible.
The
commercialization
of
music,
from
the
early
1900’s
until
today,
has
slowly
pushed
music
into
a
place
that
the
art
form
should
have
never
been
allowed
go.
This
commercialization
has
molded
one
of
humanity’s
most
free
and
pure
forms
of
creativity
into
a
product
that
is
mass-‐produced
and
distributed
to
millions,
no
different
than
a
Big
Mac
or
a
Vente
Starbucks
coffee.
This
change
is
not
the
fault
of
the
writers
and
artists
themselves,
but
rather,
of
the
“professionals”
that
control
the
business
operations
of
the
music
industry.
These
individuals,
mainly
record
label
executives,
have
never
understood
or
care
to
advance
the
creative
energy
and
passion
that
is
put
into
the
creation
of
music.
These
figures
have
established
and
perpetuated
the
notion
that
creativity
and
business
cannot
be
joined
together
in
order
to
produce
and
distribute
the
best
artistic
product
possible.
As
more
money
poured
in
from
record
sales,
record
labels
began
to
retain
more
creative
rights
and
control
in
an
effort
to
maximize
profits,
which
has
ultimately
led
to
today’s
commercial
music
products
being
constructed
with
only
a
fraction
of
the
creative
energy
and
ability
of
its
historical
predecessors.
The
music
industry
pressures
and
practices
of
today
and
the
past
handful
of
decades
have
singlehandedly
killed
creativity
in
music.
As
a
result
of
these
business
practices,
many
of
the
greatest
creative
minds
of
the
past
50
years
have
been
stifled
and
silenced
creatively,
subsequently
robbing
loyal
and
passionate
music
consumers
of
the
opportunity
to
experience
some
of
humanity’s
greatest
pieces
of
creative
output,
all
in
the
name
of
money
and
mass
appeal.
This
trend
has
affected
2
blues
singers,
experimental
musicians,
and
rappers
alike.
For
decades,
industry
pressures
have
stifled
the
creative
output
of
Diamond
certified
groups
and
Grammy
Award
winners,
attempting
to
consistently
replicate
such
outstanding
success,
ultimately
resulting
in
creative
and
commercial
failure
time
and
time
again.
Today,
as
the
once
abundant
stream
of
record
sale
revenue
rapidly
declines
and
artists
and
labels
alike
fight
to
cling
on
to
the
remaining
fraction
of
music
revenue
currently
available,
the
music
industry
must
rethink
their
profit
oriented
goals
of
the
past
and
return
to
the
root
of
what
makes
music
so
special
and
appealing,
it’s
creativity.
By
analyzing
the
careers,
recordings,
and
record
label
disputes
of
5
artists
spanning
multiple
genres
and
6
decades,
we
can
begin
to
shed
light
on
this
trend
that
the
music
industry
so
desperately
needs
to
rectify.
Captain
Beefheart
Captain
Beefheart
is
arguably
one
of
the
most
creative
recording
artists
of
all
time.
Over
a
career
as
an
artist
that
spanned
two
decades,
Captain
Beefheart
recorded
twelve
studio
albums
along
with
his
Magic
Band
and
was
faced
with
industry
pressures
every
step
of
the
way.
The
very
first
deal
Captain
Beefheart
signed
was
with
A&M
records
in
1966.
At
the
time,
British
blues
acts
like
The
Rolling
Stones
and
The
Animals
had
begun
to
achieve
vast
popularity
in
the
United
States,
leading
record
labels
to
seek
out
American
artists
3
that
fit
the
mold
of
the
emerging
British
blues
sound.
A&M
Records
viewed
Captain
Beefheart
as
such,
signing
the
artist
and
his
band
to
a
deal
for
two
singles,
“Diddy
Wah
Diddy”
and
“Moonchild.”
Upon
fulfilling
the
deal
and
presenting
further
demos
as
a
proposition
for
the
band’s
first
full-‐length
album,
the
label
rejected
the
proposition,
stating
that
the
demos
were
too
unconventional
and
negative.
A&M’s
co-‐founder
Jerry
Moss
further
stated
that
the
content
was
too
risqué
for
his
daughter’s
ears
and
subsequently
dropped
Beefheart
&
his
Magic
Band
from
A&M
while
still
under
contract.1
Captain
Beefheart
–
Safe
As
Milk
The
Rolling
Stones
–
High
Tide
And
Green
Grass
*Captain
Beefheart’s
numerous
record
labels
blatantly
attempted
to
mold
Beefheart
and
his
Magic
Band
into
an
American
version
of
extremely
successful
British
blues
bands
like
The
Rolling
Stones.
1
From
Swanson,
Dave,
“45
Years
Ago:
Captain
Beefheart
Releases
Trout
Mask
Replica”
4
Bob
Krasnow,
a
music
industry
entrepreneur
was,
at
that
time,
working
for
Karma
Sutra
records
and
signed
Beefheart
&
his
Magic
Band
under
their
subsidiary
label,
Buddah.
Despite
the
fact
that
Beefheart
&
his
Magic
Band
had
been
able
to
secure
a
second
record
deal
with
a
different
label,
the
label’s
intentions
were
not
to
support
Beefheart
as
an
original
artist
with
unique
creative
ideas
and
contributions,
but
to
mold
him
into
the
next
emerging
white
blues
star.
At
this
time,
the
British
invasion
had
already
become
a
significant
factor
in
the
American
music
industry,
with
the
sound,
look,
and
idea
of
white
blues
musicians
now
fully
established
as
the
industry
standard.
The
success
of
British
blues
bands
had
influenced
two
consecutive
record
labels
to
attempt
to
mold
Captain
Beefheart’s
creative
output
in
an
attempt
to
fit
this
sound,
with
Captain
Beefheart
refusing
to
comply.2
When
looking
at
the
career
of
Captain
Beefheart,
he
and
his
Magic
Band
had
a
very
negative
history
with
record
labels.
Virtually
every
album
was
released
under
a
different
label,
demonstrating
an
unfortunate
trend
for
the
artist,
based
solely
off
his
unique
musical
style
and
controlling
industry
pressures.
With
this
negative
history
in
mind,
fellow
experimental
musician
Frank
Zappa
looked
to
change
this
pattern
by
signing
Beefheart
upon
the
establishment
of
his
label,
Straight
Records,
in
1969.
This
deal
was
unique
for
Beefheart,
as
Zappa,
who
worked
as
the
album’s
producer,
gave
the
artist
complete
2
From
Bangs,
Lester,
“Captain
Beefheart’s
Far
Cry”
5
creative
control
for
the
first
time
in
his
career.3
This
album,
Trout
Mask
Replica,
became
one
of
the
most
influential
albums
of
all
time.4
The
album
has
been
heralded
for
decades
due
to
its
creative
contributions
to
music,
most
notably
being
named
the
#58
album
of
all
time
by
Rolling
Stones
Magazine.5
At
the
time
of
the
composition
of
the
album,
contractual
uncertainties
with
previous
record
labels
resulted
in
Beefheart’s
previous
recordings
being
tied
up
in
old
record
deals.
Fully
taking
advantage
of
his
newly
granted
creative
control,
Beefheart
took
this
opportunity
to
compose
and
rehearse
all
brand
new
material
for
Trout
Mask
Replica.
The
end
result
was
28
original
and
extremely
difficult
compositions.
These
compositions,
inspired
by
blues,
free
jazz
and
avant-‐garde
western
art
music,
resulted
in
an
album
that
has
a
legacy
like
no
other
Beefheart
record
and
like
few
other
albums
in
the
history
of
recorded
music.
When
analyzing
Trout
Mask
Replica
alongside
the
rest
of
Beefheart’s
creative
body
of
work,
it
becomes
very
evident
that
such
outstanding
creative
output
was
a
direct
result
of
Beefheart’s
creative
power
at
Straight
Records,
speaking
volumes
to
the
potential
that
such
an
ability
has
in
the
hands
of
a
creative
genius
like
Captain
Beefheart.
Trout
Mask
Replica
was
and
remains
Beefheart’s
masterpiece,
truly
demonstrating
the
potential
creative
power
of
Captain
Beefheart,
when
ultimately
removed
of
creative
pressures
and
limitations
at
the
hands
of
record
labels.
Captain
Beefheart’s
second
album
under
Frank
Zappa’s
Straight
Records,
Lick
My
Decals
Off,
Baby,
further
speaks
to
the
power
that
Beefheart’s
creative
control
had
on
his
3
From
Loder,
Kurt,
“Captain
Beefheart:
The
Man
Who
Reconstructed
Rock
&
Roll”
4
From
Swanson,
Dave,
“45
Years
Ago:
Captain
Beefheart
Releases
Trout
Mask
Replica”
5
From
Rolling
Stone
Magazine,
The
500
Greatest
Albums
of
All
Time
6
musical
output,
as
Beefheart
continued
to
push
the
bar
creatively,
with
the
album
widely
considered
around
the
same
caliber
as
Trout
Mask
Replica.
In
his
1970
Rolling
Stone
review
of
the
album,
critic
Ed
Ward
said
of
the
album,
“From
a
formal
standpoint,
musically
and
rhythmically
it
is
all
wrong,
but
once
you've
heard
it,
you
cannot
deny
its
logic.”6
Upon
leaving
Straight
Records,
Captain
Beefheart
was
never
able
to
recapture
the
same
creative
authority
or
artistic
output
again
in
his
career.
The
latter
portion
of
Beefheart’s
career
spoke
to
the
intense
pressures
imposed
upon
him
by
the
commercial
music
industry.
Growing
ever
frustrated
by
the
lack
of
commercial
success
of
his
material,
paired
with
constant
record
label
pressures
to
create
commercially
acceptable
music,
Beefheart
spent
the
rest
of
his
musical
career
attempting
to
fit
in
with
commercial
music
industry
standards.7
The
result
was
a
collection
of
7
albums
that
pale
in
comparison
to
his
early
work.
Writer
Lester
Bangs
describes
later
albums,
such
as
1974’s
Unconditionally
Guaranteed
and
Bluejeans
&
Moonbeams,
on
Mercury
Records,
as
“baldface
attempts
at
sellout.”8
This
latter
period
of
Beefheart’s
career
ultimately
ended
in
retirement
in
the
early
1980’s,
as
Captain
Beefheart
gave
up
recording
to
focus
his
creative
exploits
into
painting,
perhaps
due
to
the
greater
creative
freedom
that
the
art
form
presented.
Captain
Beefheart
passed
away
in
2010
at
the
age
of
69,
after
having
virtually
disappeared
altogether
for
many
years,
even
from
friends
and
collaborators.
6
From
Ward,
Ed,
“Lick
My
Decals
Off,
Baby
–
Album
Review”
7
From
Bangs,
Lester,
“Captain
Beefheart’s
Far
Cry”
8
From
Bangs,
Lester,
“Captain
Beefheart’s
Far
Cry”
7
The
career
of
Captain
Beefheart
speaks
to
the
power
that
music
industry
pressures
can
have
on
an
artist.
For
nearly
20
years,
Captain
Beefheart
navigated
himself
through
a
career
filled
with
creative
compromise,
record
label
demands,
termination
of
recording
contracts,
and
failed
attempts
at
giving
in
to
such
pressures
and
demands.
Although
Captain
Beefheart’s
influence
and
creativity
is
still
felt
today,
more
than
30
years
after
the
release
of
his
last
album,
thanks
to
a
passionate
cult
fan
base,
the
fact
remains
that
the
artist
was
only
able
to
live
up
to
his
creative
potential
on
only
2
of
his
12
albums.
The
commercial
music
industry
effectively
barred
Captain
Beefheart
from
truly
revealing
his
creative
potential
to
fans,
ultimately
leaving
the
artist
no
choice
but
to
retreat
into
retirement.
Frank
Zappa
"I
prove
to
you
that
I
am
bad
enough
to
get
into
hell,
because
I
have
been
through
it!
I
have
seen
it!
It
has
happened
to
me!
Remember:
I
was
signed
for
Warner
Brothers
for
eight
fucking
years!!"
–
Frank
Zappa9
9
From
Zappa,
Frank,
Titties
&
Beer
8
Frank
Zappa
was
a
musician,
composer,
producer,
film
director,
and
entrepreneur
who
was
extremely
active
in
the
music
industry
from
1955
up
until
his
death
in
1993.
Zappa
composed
some
of
the
most
interesting
and
influential
music
the
industry
has
ever
seen,
drawing
from
his
early
influences
of
20th
century
western
art
music
and
early
R&B.
Frank
Zappa’s
body
of
work
represents
true
creativity
and
innovation
in
music,
as
he
continuously
pushed
the
boundaries
of
musical
expression,
lyrical
content,
and
performance
styles.
Throughout
his
career,
Zappa
was
very
vocal
about
many
social
issues
including
creativity
in
the
industry,
the
most
famous
of
which
being
when
he
testified
before
the
United
States
Senate
in
defense
of
freedom
of
speech.
For
all
of
his
advancements
in
creativity
and
musicality
over
his
career,
Frank
Zappa
was
famously
met
with
much
controversy
and
backlash
from
many
of
the
figures
involved
in
his
career,
especially
his
record
labels.
At
every
step
of
his
career,
Frank
Zappa
was
forced
to
battle
attempts
by
his
labels
to
limit
his
creative
expression
and
force
him
into
the
artistic
box
so
representative
of
the
commercial
music
industry.
In
a
true
testament
to
his
artistic
and
personal
strength,
Zappa
never
backed
down,
unlike
his
creative
peer
Captain
Beefheart,
and
engaged
in
numerous
lawsuits
against
his
labels,
ultimately
earning
the
right
to
control
his
own
masters,
starting
his
own
record
labels,
and
developing
a
musical
estate
that
is
extremely
valuable
to
this
day.
Perhaps
the
worst
and
one
of
the
most
well
known
of
Zappa’s
disputes
with
record
labels
was
his
highly
publicized
dispute
with
Warner
Bros.
Records
in
the
1970’s
over
the
release
of
his
album
Läther.
Zappa
initially
landed
with
Warner
9
Bros.
in
the
mid-‐1970’s
after
settling
a
legal
dispute
with
his
previous
record
label,
MGM
Records,
over
the
issue
of
copyright
ownership.10
Despite
leaving
previous
legal
issues
behind
at
the
beginning
of
his
deal
with
Warner
Bros.,
Frank
Zappa
was
quickly
entrenched
in
further
legal
battles
with
his
new
record
label.
Upon
signing
with
Warner
Bros.,
Frank
Zappa
planned
to
quickly
fulfill
the
requirements
of
his
deal
with
the
creative
project
Läther.
Not
long
into
the
contract
with
Warner
Bros.,
Zappa
famously
went
to
executives
with
completed
copies
of
the
4
separate
albums
that
made
up
Läther,
technically
fulfilling
the
requirement
of
his
contract
in
one
fair
swoop.11
According
to
author
and
lawyer
Donald
Passman,
this
incident
was
legally
within
the
rights
of
Zappa
and
has
since
prompted
record
labels
to
mandate
both
minimum
and
maximum
release
periods
for
all
of
their
artists,
a
consideration
previously
neglected
at
the
time.12
Despite
the
fact
that
this
move
by
Frank
Zappa
was
technically
within
his
contractual
rights,
Warner
Bros.
refused
to
release
the
quadruple-‐album
as
Frank
Zappa
had
creatively
intended.
After
attempts
by
Zappa
to
press
the
album
for
release
were
blocked
by
Warner
Bros.,
claiming
copyright
ownership,
Zappa
famously
broadcasted
the
entire
quadruple-‐album
on
Los
Angeles
based
radio
station
KROQ,
encouraging
listeners
to
record
their
own
bootleg
copies.13
A
transcript
from
the
1977
broadcast
spoke
to
Zappa’s
growing
artistic
frustration
and
willingness
to
stand
up
for
his
belief
in
what
is
right,
even
at
the
expense
of
his
own
personal
revenue.
10
From
Rolling
Stone,
“Frank
Zappa
Biography”
11
From
Passman,
Donald,
All
You
Need
To
Know
About
The
Music
Business
12
From
Passman,
Donald,
All
You
Need
To
Know
About
The
Music
Business
13
From
nndb.com,
“Frank
Zappa”
10
“And
the
way
it
stands
now,
my
future
as
a
recording
artist
is
dangling
in
mid-‐air
pending
court
procedures,
which
in
California
for
civil
cases
can
take
anywhere
from
three
to
five
years
just
to
get
a
day
in
court
and
have
your
case
heard.
Since
I
don't
think
that
anybody
wants
to
wait
three
to
five
years
to
hear
my
wonderful
music,
I
have
taken
it
upon
myself
to
come
down
here
and
advise
anybody
interested
in
the
stuff
that
I
do
to
get
a
cassette
machine,
and
tape
this
album.
You
can
have
it
for
free,
just
take
it
right
off
the
radio.
You
know-‐-‐don't
buy
it,
tape
it!”14
Eventually,
the
lawsuit
concluded
in
1982
with
the
awarding
of
intellectual
property
rights
of
the
recordings
in
question
to
Zappa.
The
pending
lawsuit,
however,
did
not
stop
Warner
Bros.
from
releasing
all
4
pieces
that
made
up
the
album
Läther
in
their
preferred
method
of
individual,
spaced-‐out
records.
The
release
of
these
albums
was
further
marred
by
controversy,
as
Zappa
went
on
the
record
numerous
times
in
the
late
1970’s
bringing
to
light
all
of
the
individual
issues
surrounding
the
album.
Stories
of
dropped
recordings,
changing
of
album
and
song
titles,
and
allegations
of
unpaid
earnings
surrounded
the
release
of
each
component
of
Läther,
which
were
released
over
1978
and
1979.
Due
to
the
extreme
circumstances
surrounding
the
controversial
quadruple-‐album,
it
was
never
released
as
originally
intended
until
1996,
3
years
after
the
death
of
Zappa.
Nevertheless,
the
dispute
between
the
multimillion-‐dollar
company
Warner
Bros.
and
the
headstrong
Zappa
became
a
music
industry
legal
dispute
that
made
14
From
Frank
Zappa
KROQ
Interview
–
December
1977
11
headlines
and
is
still
being
talked
and
written
about
today
by
music
writers.
This
extremely
public
nature
of
the
issue
was
initially
perpetuated
by
Zappa’s
attitude
when
discussing
the
issue
at
the
height
of
its
volatility.
“[The
lawsuit
entails]
A
nice
person,
who
is
me,
versus
a
bunch
of
assholes,
which
include
all
the
people
involved
in
the
suit.
Very
simply,
I
lived
up
to
the
terms
of
my
contract
with
Warner
Bros.
I
delivered
four
albums
to
them.
My
contract
says
that
when
I
give
them
the
albums,
they
give
me
the
money.
They
didn’t
give
me
the
money.”15
The
various
disputes
over
Zappa’s
Läther
are
very
strong
examples
of
record
companies
overstepping
their
creative
boundaries
for
the
sake
of
monetary
gain.
There
was
nothing
artistically
wrong
with
Zappa’s
presentation
of
the
quadruple-‐
album
Läther,
except
for
the
fact
that
it
would
not
have
made
as
much
money
for
the
label
like
4
separate
releases
would.
In
this
instance,
Warner
Bros.
exerted
their
power
as
a
company
to
dramatically
stifle
Frank
Zappa’s
creative
vision,
resulting
in
an
ugly
and
drawn
out
battle
between
creativity
and
business,
an
action
which
ultimately
hurts
Frank
Zappa’s
loyal
cult
fan
base
by
denying
them
the
true
creative
output
of
an
idolized
and
revered
figure.
After
his
dispute
with
Warner
Bros.,
Frank
Zappa
eventually
managed
to
secure
the
rights
to
his
masters
made
under
Warner
and
other
previous
record
labels.
By
finally
gaining
creative
and
business
control
of
his
music,
Frank
Zappa
15
From
Frank
Zappa
Interview
with
OUI
Magazine,
April
1979
12
was
able
to
release
numerous
innovative
and
influential
albums,
up
until
his
death
in
1993.
Today,
the
Frank
Zappa
catalogue
and
estate
remain
very
lucrative
pieces
of
intellectual
property,
only
rightfully
secured
after
a
significant
investment
in
legal
action
against
record
labels.
This
particular
case
has
a
positive
ending
for
music
fans
and
music
industry
as
a
whole,
as
we
now
still
have
access
to
the
profound
creative
work
of
Frank
Zappa
over
2
decades
after
his
death.
Had
Frank
Zappa
and
his
family
not
fought
for
the
right
to
own
and
retain
their
rightful
creative
property,
many
of
such
recordings
would
have
been
exploited,
tampered
with,
and
lost
in
history
as
initially
creatively
intended.
Kool
Keith
Keith
Thornton,
better
known
as
Kool
Keith,
is
one
of
the
most
creative
and
innovative
figures
in
the
history
of
hip
hop
music.
Since
his
debut
in
the
late
1980’s,
as
a
member
of
the
group
Ultramagnetic
MC’s,
Kool
Keith
has
pushed
the
boundaries
of
rap,
with
the
release
of
over
20
albums
and
the
use
of
over
50
various
stage
names
and
pseudonyms.
While
Kool
Keith’s
contributions
to
hip
hop
are
vast
and
have
spanned
almost
30
years,
it
is
1996’s
Dr.
Octagonecologyst
that
represents
his
creative
prowess
and
potential
that
has
since
been
marred
and
stifled
by
major
record
labels
and
the
music
industry
as
a
whole.
Although
originally
released
in
1996,
Dr.
Octagonecologyst
remains
an
innovative
hip
hop
album
to
this
day.
This
fact
is
further
demonstrated
by
the
legacy
13
that
the
album
holds
today.
The
album
has
been
named
the
#12
best
rap
album
of
1980-‐1998
by
Ego
Trip
Magazine16
and
earned
a
place
in
Robert
Dimery’s
1001
Albums
You
Must
Hear
Before
You
Die17,
amongst
other
accolades
by
music
industry
publications.
Performing
under
the
alias
Dr.
Octagon,
Kool
Keith
tells
a
story
from
track
1
to
20
of
a
time
traveling,
alien
gynecologist
from
Jupiter.18
The
album
explores
a
unique
style
of
experimental
hip
hop,
developed
by
Kool
Keith,
that
hasn’t
come
close
to
being
touched
by
any
other
rapper
since.
Back
in
1997,
Rolling
Stone
reviewer
Chairman
Mao
described
this
style
as
one
within
“an
area
where
hip-‐
hop
meets
hallucinatory
sci-‐fi
and
porn.”19
This
innovative
and
revolutionary
album
was
only
made
possible
due
to
the
creative
freedom
that
Kool
Keith
possessed
during
the
album’s
creation.
The
album
was
the
independent
creative
brainchild
of
Kool
Keith,
along
with
collaborations
with
legendary
producer
Dan
“The
Automator”
Nakamura
and
turntable
pioneer
DJ
Qbert.
Between
1995
and
1996,
Kool
Keith
and
his
collaborators
produced
Dr.
Octagonecologyst
independently,
only
shopping
it
to
record
labels
after
the
album’s
creation.
After
an
initial
limited
release
on
independent
label
Bulk
Recordings
in
1996,
the
album
received
much
critical
acclaim
and
was
eventually
picked
up
and
re-‐released
by
major
label
DreamWorks
16
From
Ego
Trip
Magazine,
“Hip
Hop’s
25
Greatest
Albums
By
Year:
1980-‐98”
17
From
Dimery,
Robert,
1001
Albums
You
Must
Hear
Before
You
Die
18
From
Thornton,
Keith,
Dr.
Octagonecologyst
19
From
‘Chairman
Mao’,
“Dr.
Octagonecologyst:
Dr.
Octagon:
Review”
14
Recordings
in
1997.20
While
this
major
record
deal
for
Kool
Keith
initially
proved
successful,
drastically
increasing
the
consumer
reach
of
the
album,
the
move
by
DreamWorks
speaks
to
the
unfair
way
that
record
labels
approach
the
signing
of
new
artists
and
musical
products.
DreamWorks
simply
jumped
on
a
new
release
that
it
had
nothing
to
do
with
creatively,
only
to
exploit
it
later.
The
eventual
success
of
Dr.
Octagonecologyst
and
subsequent
record
deal
with
DreamWorks
launched
a
tumultuous
solo
career
for
Kool
Keith
that
has
seen
its
fair
share
of
unfavorable
recording
contracts,
legal
battles,
and
stifled
creativity
that
persists
today.
Because
of
his
unique
style
and
creative
desire
to
push
boundaries,
Kool
Keith
is
yet
another
creative
casualty
of
the
commercial
music
industry.
The
surprise
success
of
Dr.
Octagonecologyst
ultimately
led
to
attempts
by
numerous
major
labels
to
mold
Kool
Keith’s
alternative
style
and
masterful
lyricism
into
a
form
that
is
more
suitable
for
the
commercial
hip
hop
industry.
The
creative
control
that
many
of
Kool
Keith’s
previous
record
labels
imposed
did
not
sit
well
with
the
artist,
leading
to
many
failed
record
deals,
legal
disputes,
and
a
plethora
of
independently
released
recordings
regarding
the
subject
of
the
music
industry.
The
issue
of
record
company
mismanagement
and
creative
interference
has
become
one
of
Kool
Keith’s
most
prominent
creative
topics,
allowing
fans
to
get
a
unique
perspective
on
this
aspect
of
the
music
industry.
By
analyzing
the
content
of
these
recordings,
like
2000’s
independently
released
“Test
Press,”
we
can
get
a
true
sense
of
many
of
Kool
Keith’s
individual
issues
with
his
record
labels
from
his
perspective
as
an
artist.
20
From
‘Chairman
Mao’,
“Dr.
Octagonecologyst:
Dr.
Octagon:
Review”
15
Excerpt
from
“Test
Press”
(2000)
“So
Ruffhouse
politically
had
to
freeze
my
album
Regular
Colombia
don’t
know
what
the
hell
is
goin’
on
With
a
sheisty
distribution
switch
behind
my
back
I
worked
on
my
album
February
last
year
13
months
passed
by,
all
I
heard
was
a
bunch
of
lies”21
In
the
song,
Kool
Keith
discusses
a
period
in
1999
that
saw
the
release
of
arguably
his
two
most
important
albums
since
his
solo
debut
as
Dr.
Octagon,
First
Come,
First
Served,
under
the
alias
Dr.
Dooom
through
independent
label
Funky
Ass
Records
and
Black
Elvis
/
Lost
in
Space,
as
Kool
Keith
through
major
labels
Ruffhouse
and
Colombia
records.
Kool
Keith’s
original
plan
was
to
release
both
albums
on
the
same
day,
which
would
have
added
appeal
to
both
albums,
especially
amongst
faithful
Kool
Keith
fans
appreciating
the
creativity
of
this
move.
Stylistically,
both
albums
are
very
different,
with
First
Come,
First
Served
depicting
the
character
of
an
eccentric
and
profane
serial
killer22
and
Black
Elvis
/
Lost
In
Space
dealing
with
space
travel
and
other
futuristic
themes,
in
a
surprisingly
profanity
free
delivery.23
This
drastic
stylistic
difference
would
have
further
added
21
From
Thornton,
Keith,
Test
Press
22
From
Thornton,
Keith,
First
Come,
First
Served
23
From
Thornton,
Keith,
Black
Elvis
/
Lost
In
Space
16
to
the
allure
of
this
unique
release
schedule,
allowing
fans
simultaneous
access
to
two
opposite
creative
styles
of
Kool
Keith.
Ultimately,
however,
Ruffhouse
Records
neglected
to
recognize
the
commercial
value
for
the
Black
Elvis
/
Lost
In
Space
album
and
took
every
opportunity
to
undermine
Kool
Keith,
starting
with
a
4-‐month
delay
in
releasing
the
album.
The
record
label
also
took
steps
to
limit
Kool
Keith’s
creative
control
as
the
album’s
sole
producer
by
attempting
to
implement
more
industry
standard
production
styles.24
Kool
Keith
further
discusses
this
struggle
on
“Test
Press.”
Excerpt
from
“Test
Press”
(2000)
“Dubbin’
my
cassette
for
the
industry,
it
got
silly
Opinions
from
people
who
don’t
know
jack
about
music
In
the
industry,
know
what?
Had
to
do
the
album
practically
over”
Upon
the
release
of
Black
Elvis
/
Lost
in
Space,
Ruffhouse
Records
had
given
up
on
the
project,
switching
the
album’s
distributor
from
major
label
Sony
Music
Distribution
to
the
independent
and
much
smaller
Relativity
Entertainment
Distribution.
Ruffhouse
Records
also
decreased
its
promotional
investment
in
the
24
From
Thornton,
Keith,
Test
Press
17
album
to
next
to
nothing,
leading
Kool
Keith
to
publically
publish
the
addresses
of
multiple
Ruffhouse
Records
executives
and
encouraging
fans
to
write
requesting
more
promotion
for
the
album.25
As
a
result
of
this
dispute,
Black
Elvis
/
Lost
In
Space
drastically
underperformed
commercially,
coincidentally
during
what
turned
out
to
be
the
music
industry’s
strongest
sales
year
ever.26
Today,
the
album,
arguably
one
of
Kool
Keith’s
best
albums,
is
virtually
unavailable
to
consumers.
The
album
is
not
available
on
iTunes
or
Spotify,
rendering
this
great
album
virtually
gone
from
hip
hop
history.
Fortunately
for
consumers,
Kool
Keith
is
an
artist
with
a
strong
enough
voice
and
will
to
detail
these
normally
behind
the
scenes
music
industry
disputes
in
songs
like
“Test
Press.”
The
issues
surrounding
Kool
Keith’s
1999
releases
have
proven
to
not
be
the
only
problems
between
him
and
his
record
labels.
Beginning
in
2002,
Kool
Keith
attempted
to
revisit
his
Dr.
Octagon
character
and
ultimately
signed
with
the
small
Los
Angeles
based
independent
label
CMH
Records
to
help
facilitate
the
release
of
what
became
known
as
The
Return
of
Dr.
Octagon.
At
the
time
of
this
deal,
Kool
Keith
stated
in
an
interview
with
Rolling
Stone,
"I
chose
to
go
with
somebody
that
will
take
this
as
a
creative
project,
not
a
marketing
project."27
Unfortunately
for
Kool
Keith,
his
initial
perception
of
CMH
Records
was
incorrect,
as
the
label
immediately
began
to
demand
creative
control,
leading
Kool
Keith
to
battle
the
label
legally
in
order
to
halt
the
distribution
of
the
album.
In
an
attempt
to
quietly
fulfill
the
requirements
of
his
record
deal,
Kool
Keith
provided
the
25
From
HipHopIsntDead,
“Kool
Keith
–
Black
Elvis
/
Lost
In
Space”
26
From
RIAA.com,
“Scope
of
the
Problem”
27
From
Moayeri,
Lilly,
“Kool
Keith
Revives
Dr.
Octagon”
18
label
with
old,
unused
vocals
that
CMH
Records
subsequently
distributed
to
OCD
International,
a
virtually
unknown
record
label
in
Barcelona.
Citing
their
contractual
right
to
independently
remix
any
material
created
by
Kool
Keith,
CMH
Records
and
OCD
International
released
The
Return
of
Dr.
Octagon
in
2006
unbeknownst
to
Kool
Keith
himself.28
The
final
product
is
a
sorry
excuse
for
an
actual
Kool
Keith
release,
featuring
unpolished
scratch
vocals
and
production
that
had
nothing
to
do
with
Kool
Keith
at
all,
an
artist
who
normally
prefers
to
produce
all
of
his
tracks
himself.
The
issues
surrounding
The
Return
of
Dr.
Octagon
eventually
became
a
story
about
a
tiny
record
label
exploiting
the
prolific
name
of
an
artist
to
achieve
success,
all
while
delivering
to
consumers
a
product
that
does
not
fully
represent
the
normal
creative
output
of
an
artist
like
Kool
Keith.
Because
of
Kool
Keith’s
progressive
and
outspoken
nature
as
a
person
and
artist,
he
is
one
of
the
best
examples
of
unethical
label
tactics
and
stifled
creativity
that
we
have
from
the
modern
music
industry.
Although
Kool
Keith
is
still
one
of
the
most
influential
and
innovative
figures
in
hip
hop,
the
fact
remains
that
his
output
to
consumers
and
imprint
on
music
history
could
have
been
much
greater.
Today,
Kool
Keith
is
a
shell
of
his
former
self
creatively,
with
over
20
years
of
music
industry
wear
and
tear
obviously
affecting
his
morale
and
artist
identity.
His
2012
song
“Goodbye
Rap”
is
a
testament
to
this,
as
Kool
Keith
seemingly
retires
from
the
music
industry,
citing
issues
such
as
the
merging
of
hip
hop
and
pop
by
record
companies,
the
chronic
sampling
of
“old
man
records,”
and
the
industry
promoting
false
images
of
what
a
rapper
should
look
28
From
Downs,
David,
“Kool
Keith
CD
Scam
Exposed”
19
like.29
The
industry
has
sadly
killed
a
large
chunk
of
the
creative
genius
of
Kool
Keith,
which
has
ultimately
hurt
the
artist,
the
fans,
and
the
labels
alike,
leaving
both
cultural
contributions
and
money
on
the
table.
Outkast
For
roughly
20
years,
Outkast
has
been
one
of
the
most
successful
and
respected
names
in
commercial
hip
hop.
Comprised
of
rappers
Big
Boi
and
Andre
3000,
Outkast’s
7
albums
have
gone
on
to
sell
over
20
million
copies
in
the
United
States,
establishing
the
group
as
one
of
the
only
hip
hop
acts
to
successfully
merge
creativity,
artistry,
and
musicality
within
the
commercial
hip
hop
industry.
After
their
first
three
albums
all
hovered
between
1
and
2
million
total
U.S.
sales,
their
2000
album
Stankonia,
led
by
crossover
hits
“Ms.
Jackson”
and
“So
Fresh,
So
Clean,”
more
than
doubled
their
previous
sales
averages
with
over
4
million
sales
in
the
U.S.
alone.30
Following
the
success
of
Stanktonia,
Outkast’s
label,
Arista
Records,
operating
under
Sony
Music,
attempted
to
push
Outkast
into
that
same
style
and
sound
on
their
next
album.31
Rather
than
release
what
their
label
wanted,
Outkast
decided
to
take
an
entirely
different
approach.
In
2003,
they
released
Speakerboxxx
/
The
Love
Below,
which
not
only
was
presented
as
one
solo
album
each
by
both
29
From
Thornton,
Keith,
Goodbye
Rap
30
From
Hunting,
Benjamin,
“Outkast’s
Stankonia
–
10
Years
Later”
31
From
LaBarrie
Ariana,
“Outkast’s
Speakerboxxx
/
The
Love
Below
Turns
10”
20
members
of
Outkast,
but
also
featured
the
complete
abandonment
of
rapping
by
Andre
3000
(long
considered
Outkast’s
biggest
talent
and
main
source
of
commercial
appeal),
instead
opting
to
sing
for
the
majority
of
his
half
of
the
double
album.
Because
Speakerboxxx
/
The
Love
Below
became
an
album
that
Arista
Records
was
not
pleased
to
release,
the
label
did
not
promote
it
or
ship
it
to
the
level
that
a
major
album
of
its
kind
should
have.
Ultimately,
the
album
wildly
outperformed
its
expectations,
selling
all
500,000
copies
that
were
shipped
out
for
the
first
week,
winning
the
2004
Grammy
for
Album
of
the
Year
(the
only
hip
hop
album
to
ever
win
the
honor),
and
eventually
selling
over
10
million
copies.32
Despite
the
album’s
success,
however,
it
is
extremely
disheartening
to
view
Arista’s
initial
lack
of
promotion
and
support
of
the
album,
based
solely
off
of
fears
that
it
would
not
meet
the
expectations
of
consumers.
Although
Speakerboxxx
/
The
Love
Below
was
ultimately
a
successful
album,
it
became
apparent
that
Outkast
was
creatively
and
artistically
out
pacing
the
desires
of
Arista
Records.
After
one
more
album
together,
the
soundtrack
for
the
2006
Outkast
movie
Idlewild,
the
group
announced
a
hiatus
in
2007,
undoubtedly
influenced
by
the
differing
artistic
expectations
of
Outkast
and
its
record
label.
Andre
3000
moved
on
to
pursue
acting
and
fashion
design,
while
Big
Boi
signed
a
deal
as
a
solo
artist
with
Def
Jam.
The
creative
genius
of
Outkast
was
stifled
again,
and
in
a
big
way,
with
the
release
of
Big
Boi’s
2010
solo
debut
Sir
Lucious
Left
Foot:
The
Son
of
Chico
Dusty.
Leading
up
to
the
album’s
release,
interest
for
the
album
was
generated
when
it
was
32
From
LaBarrie
Ariana,
“Outkast’s
Speakerboxxx
/
The
Love
Below
Turns
10”
21
revealed
that
Outkast
would
record
together
again,
as
3
of
Big
Boi’s
solo
tracks
were
to
feature
Andre
3000.
Jive
Records,
which
owned
the
recording
rights
for
Outkast
as
a
duo
at
the
time,
immediately
fought
Andre
3000’s
presence
on
the
album,
ultimately
leading
to
all
of
Andre’s
verses
being
pulled
from
the
final
album,
significantly
disappointing
fans.33
Despite
receiving
significant
critical
acclaim
for
Sir
Lucious
Left
Foot,
Big
Boi’s
solo
debut
received
very
little
commercial
success,
selling
62,000
copies
in
its
first
week
and
less
than
300,000
copies
to
date,
34
a
total
that
would
have
undoubtedly
been
higher
had
the
songs
featuring
Andre
3000
actually
been
released
on
the
album.
When
analyzing
the
catalogue
of
Outkast
over
the
past
20
years,
it
is
clear
that
record
label
involvement
played
a
significant
role
in
the
abrupt
hiatus
of
the
group.
Since
Outkast
developed
into
one
of
the
most
commercially
successful
hip
hop
acts
of
the
2000’s,
Arista
Records
and
Jive
Records
have
had
their
hands
on
the
artistic
output
of
the
group.
Arista
Records
improperly
released
one
of
the
most
important
hip
hop
albums
of
all
time
because
it
wasn’t
commercial
enough
for
them,
with
Jive
eventually
blocking
future
Outkast
recordings,
simply
because
they
weren’t
being
made
on
the
record
label’s
terms.
Thanks
to
these
acts
by
the
record
labels,
both
Big
Boi
and
Andre
3000
have
been
pushed
away
from
their
exploits
as
a
group
and
into
other
solo
ventures
devoid
of
such
outside
control.
By
overly
controlling
the
work
of
Outkast,
the
business
side
of
music
industry
has
blocked
fans
from
receiving
the
best
possible
creative
output
from
the
legendary
duo,
potentially
for
the
rest
of
time.
Even
if
the
duo
eventually
reunites
to
record
a
new
project,
the
33
From
Michaels,
Sean,
“Outkast’s
Record
Label
Blocks
Big
Boi
&
Andre
3000
Collaboration”
34
From
Wikipedia.org,
“Sir
Lucious
Left
Foot:
The
Son
of
Chico
Dusty”
22
creative
output
will
not
be
as
strong
as
it
would
have
been
if
the
group
had
not
been
significantly
stifled
creatively
at
the
peak
of
their
artistry
and
success.
Lupe
Fiasco
“I
am
a
hostage.
I
gave
them
what
they
wanted.
If
I
didn’t,
at
the
end
of
the
day
the
album
wasn’t
coming
out.”
–
Lupe
Fiasco
The
story
of
rapper
Lupe
Fiasco’s
disagreements
with
his
label,
Atlantic
Records,
is
another
well-‐documented
case
of
creative
control
in
the
urban
music
industry.
At
the
time
of
his
debut,
in
2006,
Chicago
born
Lupe
Fiasco
was
considered
a
‘breath
of
fresh
air’
in
the
hip-‐hop
genre
for
his
socially
and
politically
conscious
lyrics
that
ultimately
led
him
to
sign
a
deal
with
Atlantic
Records.
He
followed
up
his
universally
acclaimed
debut
album
Food
&
Liquor
with
a
gold
certified
sophomore
effort
The
Cool,
featuring
the
top-‐ten
single
“Superstar.”35
Despite
his
success,
however,
Atlantic
Records
delayed
his
third
album,
Lasers,
for
two
and
a
half
years
because
they
feared
it
lacked
the
commercial
singles
that
they
had
envisioned
for
the
project.
In
late
2010,
Lupe
Fiasco
addressed
the
issues
he
faced
surrounding
the
composition
of
Lasers
in
a
keynote
speech
at
the
Second
Regional
Academic
and
Cultural
Collaborative
in
Dayton,
Ohio:
35
From
Canton,
Rafael,
“The
Artist
vs.
The
Record
Label”
23
“The
record
company
[Atlantic
Records]
sent
me
a
song
and
said
‘Lupe,
you
need
a
number
one
smash
[single].
And
this
is
a
number
one
smash.’
They
sent
me
a
track
and
a
hook.
And
then
they
sent
me
seven
of
those.
On
the
last
one,
I
was
like
‘I’m
done
fighting.
I’ll
just
Martin
Luther
King
this
one.
Just
go
ahead
and
I’ll
turn
the
other
cheek.’”36
Lupe
Fiasco
goes
on
to
claim
that
this
exchange
continued
to
occur,
even
resulting
in
Atlantic
Records
changing
a
hook
sixty
times
to
try
to
eventually
create
a
“smash”
record
that
could
dominate
the
Billboard
Music
charts.
It
is
no
secret
that
a
decline
in
record
sales
has
affected
the
way
that
record
companies
have
made
decisions
over
the
last
two
decades.
This
has
prompted
music
executives
in
various
departments
to
take
an
active
role
in
the
creative
process
of
album
production.
Fiasco
asserted
in
an
interview
with
the
Chicago
Sun-‐Times
that
he
was
explicitly
told,
“don’t
rap
too
deep
on
this
record,”
confirming
that
the
major
record
label
had
interfered
with
his
ability
to
write
freely
and
express
himself
as
an
individual
through
music.
“That
was
a
specific
order
from
the
top.
‘You’re
rapping
too
fast
or
too
slow,
or
it’s
too
complex.’”37
Lupe
Fiasco
consistently
resisted
many
attempts
from
Atlantic
Records
to
adopt
a
more
mainstream
style
as
a
rapper.
Still,
his
artistic
career
was
negatively
36
From
“The
Urban
Daily,”
Lupe
Fiasco
Exposes
Label
Practices
37
From
Jaco,
Wasalu
(Lupe
Fiasco),
2010
interview
with
the
Chicago
Sun-‐Times
24
impacted
as
a
result
of
failing
to
comply
with
Atlantic’s
demands.
In
2009,
he
refused
to
sign
a
360
contract
with
the
label
so
that
they
could
gain
rights
to
revenue
in
his
other
business
endeavors,
including
tours
and
his
endorsement
deals
with
Reebok
and
Hewlett-‐Packard.
Because
he
wouldn’t
reach
an
agreement
to
this
type
of
deal,
Fiasco
alleges
that
Atlantic
Records
didn’t
bother
to
promote
his
single:
“I
was
told
because
you
didn’t
sign
this
360
deal,
we
may
or
may
not
push
your
record.
When
[my
2011
single]
‘Beaming’
came
out
and
you
never
heard
it
on
the
radio,
it’s
because
they
never
took
it
to
the
radio
in
the
first
place.
The
reason
that
there
is
a
video
for
‘Beaming’
is
because
I
shot
it,
with
my
own
money.
The
only
reason
that
it’s
on
MTV
is
because
I
have
friends
at
MTV
that
said
‘Lupe
we’re
going
to
play
your
video…’”38
Luckily,
Lupe
Fiasco
has
been
a
successful
artist
over
the
past
8
years
and
maintains
a
strong
and
loyal
fan
base.
His
followers
started
a
petition
and
planned
to
protest
outside
of
the
Atlantic
Records
headquarters
while
there
was
still
a
hold
on
the
release
of
Lasers.
The
company
quickly
gave
in
and
announced
an
official
release
date
of
March
8th,
2011.39
For
many
artists
like
Lupe
Fiasco,
having
a
deal
with
a
major
company
involves
great
struggles
that
will
ultimately
end
in
creative
compromise.
Unfortunately,
numerous
musicians
have
been
caught
in
the
midst
of
transitional
periods
within
the
recording
industry
that
affect
business
decisions.
The
ambitions
38
From
Blanco,
Alvin,
“Lupe
Fiasco
Explains
‘Lasers’
Delay,
Blames
Atlantic
Records”
39
From
Canton,
Rafael,
“The
Artist
vs.
The
Record
Label”
25
of
some
music
executives
and
companies
do
not
necessarily
foster
a
creative
environment,
but
rather,
an
opportunity
for
artists
to
sacrifice
quality
music
conception
in
exchange
for
a
small
earning
of
the
overall
profits
made
yearly
in
the
business
of
entertainment.
The
story
of
Lupe
Fiasco’s
album
Lasers
shows
that
today,
more
so
than
ever,
record
label
executives
are
demanding
creative
control
from
their
artists.
Lupe
Fiasco’s
statements
on
the
dispute
are
proof
that
today’s
music
industry
does
not
care
about
maintaining
the
artistic
beauty
of
the
product
they
sell,
instead
submitting
to
the
overwhelming
desire
to
top
the
Billboard
charts
and
rake
in
millions
of
dollars,
at
the
expense
of
the
creative
will
and
ability
of
profound
lyricists
like
Lupe
Fiasco.
As
with
all
business
entities,
the
major,
multi-‐million
dollar
companies
that
make
up
the
music
industry
can
be
analyzed
both
internally
and
externally.
Today’s
troubled
music
industry
is
characterized
by
the
overwhelming
trend
of
analyzing
their
affairs
with
an
exclusively
external
eye.
All
too
frequently,
the
problems
currently
facing
the
music
industry
are
blamed
on
piracy
and
other
uncontrollable
external
factors.
For
the
past
decade,
the
industry
has
exhausted
countless
hours
and
resources
to
fight
these
external
issues
to
no
avail,
while
continuing
to
engage
in
harmful
internal
practices
day
in
and
day
out.
The
careers
of
Captain
Beefheart,
Frank
Zappa,
Kool
Keith,
Outkast,
and
Lupe
Fiasco
speak
to
the
negative
and
harmful
internal
practices
that
have
remained
essential
components
of
the
DNA
of
major
record
labels
for
over
6
decades.
26
Although
only
a
small
collection
of
the
countless
examples
of
creative
exploitation
and
manipulation
within
the
music
industry,
these
powerful
stories
speak
to
how
firmly
these
acts
are
engrained
within
the
majors.
From
as
early
as
the
1960’s,
major
labels
have
been
documented
as
operating
solely
according
to
profit
maximization
and
the
bottom
line.
As
record
labels
followed
and
chased
trends,
much
like
during
the
early
career
of
Captain
Beefheart,
and
forced
creative
artists
into
one
presumed
formula
for
commercial
success,
the
perceived
goal
was
to
perform
these
actions
in
the
name
of
the
consumer.
These
decisions,
however,
have
ultimately
proven
to
be
completely
counterproductive,
as
the
almighty
music
consumer
has
been
neglected
and
hurt
at
every
turn
for
over
60
years.
Time
and
time
again,
cherished
artists
are
pushed
further
and
further
from
their
true
fan
bases,
with
the
creative
genius
they
possess
limited,
fought,
and
in
extreme
cases,
pushed
to
the
brink
of
extinction.
Simply
imagining
the
possible
further
artistic
contributions
of
artists
like
Frank
Zappa
and
Kool
Keith
if
not
for
these
long-‐standing
realities
is
extremely
disheartening.
It
is
no
wonder,
then,
that
at
the
turn
of
the
millennium,
consumers
leapt
at
the
opportunity
to
hit
the
commercial
music
industry
where
it
really
hurts.
The
music
industry
had
become
so
complacent;
so
entrenched
in
decades
old
habits
that
it
is
still
struggling
to
adapt
today.
The
digitalization
of
music
and
the
subsequent
rise
of
peer-‐to-‐peer
file
sharing
finally
gave
music
consumers
a
voice
and
allowed
them
to
take
retribution
for
decades
of
disrespect
and
mistreatment
of
both
the
fans
themselves
and
the
artists
that
they
idolize.
Given
such
a
negative
and
controversial
history,
it
is
no
wonder
that
fans
were
finally
tired
of
having
new
release
after
new
27
release
of
generic,
unoriginal
material
masquerading
as
quality
creative
content
shoved
in
their
faces.
The
lives,
careers,
and
creative
output
of
Captain
Beefheart,
Frank
Zappa,
Kool
Keith,
Andre
3000,
Big
Boi,
and
Lupe
Fiasco
speak
to
the
overwhelming
benefit
that
music
can
have
on
society.
Unfortunately,
each
artist
represents
the
battle
between
creative
integrity
and
profit
margin.
As
the
music
industry
looks
toward
the
future,
we
as
figures
within
the
music
industry
must
learn
from
industry
mistakes
that
are
now
littered
throughout
the
songs,
radio
interviews,
and
magazine
write-‐ups
of
the
past
60
years.
Creativity,
originality,
and
the
advancement
of
culture
and
society
have,
over
the
years,
been
killed
within
commercial
music.
Now,
for
the
first
time
in
many
decades,
all
parties
involved
within
the
music
industry
value
chain
have
the
power
to
combat
these
issues
and
finally
revive
creative
progress.
Herein
lies
the
answer
to
renewing
the
music
industry’s
powerful
form
of
the
late
1990’s.
A
rebirth
in
the
creativity
of
music
and
re-‐acceptance
by
the
major
labels
is
our
path
back
to
a
successfully
functioning
music
industry
in
the
United
States
and
around
the
world.
28
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