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In Search of…
Marcus Martínez
Culminating Thesis

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Agenda
1.

Introduction & Expectations

2.

Summary of Work

3.

The Process

4.

Outcome and Insight

5.

Application of findings

6.

Future Steps

7.

Conclusion and Declaration

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1) Introduction & Expectation
Arrived September 1st 2013
• Mission to develop business acumen
within the music industry
• Discovery a “fit” that best highlighted
strengths
• Augment creative thinking and
content creation skills

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Summary of Work
Released January 17th 2014
1.
2.
3.
4.
5.

Dawn By The Seaside
I, The Legend
Don Juan’s Lament
Until Forever
The Night, She is Young

Released April 15th, 2014
1.
2.
3.
4.

Still So Young
3M
Be Out
Summer’s Past

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The Process
Collaborated with:
• Samuel Pisano
• Vanessa Barabad
• Aditya Srinivasan Maruthuvakudi Thiagarajan
• Jirando from Chile
• Precious Molokwu
• Zachary Troost
• Leqwan Eaton
• Ganavya Doraiswamy
Produced using following Software and Hardware:
• Logic Pro
• Ableton
• AT 4040 & AKG C 214
• Neve 1076
• Izotope & Native Instruments

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The Process
Social Media Marketing, Brand
Development and Sponsorship
Acquisition
• Acquired sponsorship with California
based clothing company, Money
Motivated Clothing
• Developed video content to promote
music on social media platforms such
as Twitter (@Avrelivs_)
• Built a following and distributed music
via Soundcloud (free)

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The Process
Live Event Organization
• Contacted Alumni Loic Vazquez, owner of
Chocolate Management, to aide in organizing
the live event
• Acts included local Valencian rappers as well
as Pappagiorgio, Wallace, and DJ Ktunes
• Promoted the event using social media, posted
flyer around the city
• Event cancelled due to local law enforcement
response to noise complaints from prior shows

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The Process
Rescheduled Performance
• Performance at Radio City
• Rescheduled performance with
Pappagiorgio in a local club in Valencia
• Prior to performance remixed lead
single “Until Forever” to include his
verse

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Outcome and Insight
AVRELIV$, The Artist
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Singer-Songwriter
Music Producer & Engineer
Performer
Graphic Designer
Video Producer

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Outcome & Insight

Marcus, The Entrepreneur
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Social Media Marketer
Artist Management & Development
Accounting & Finance
Marketing Research
Publishing Administration
Business development
Event Organizer
Graphic Designer
Website Developer

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Application of Findings

• Developed a business plan for an
innovative record label
• Distribution model is exclusively
digital with a focus on community,
collaboration and artist- fan
engagement
• Now seeking funding for startup

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Future Steps

Financial Analysis
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Start Up Costs: $41,076.57 USD
Seeking ~$80,000.00 USD 6 year loan at 5.5%APR
First Year Operating Costs: $63,540.00 USD
1st Year Net Income After Taxes: $35,930.00 USD

Financial Analysis
12 Month Profit & Loss
Projection
10000

P&L (12 Month)

8000
USD

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6000

Profit

4000

Loss

2000
0
1 2 3 4 5 6 7 8 9 10 11 12

Net Income (Monthly)

• Spikes in losses are due to
quarterly federal taxation
• If trend continues, monthly profit
will be equal to or greater than
$6000 USD

6000
4000
2000
0
1
-2000

• Graph demonstrates an upward
trend

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9 10 11 12

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Future Steps
Indie Aid 2014
• Hired as a Social Media and Marketing
Strategist for Whirlybird Studios in
Franklin, NJ.
• As part of the marketing campaign,
organizing live event “Indie Aid” to
promote independent acts and give to a
charitable cause.
• August, 29th 2014.

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Future Opportunities

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Conclusion & Declaration

Marcus Martínez
Creative Entrepreneur

THANK YOU.