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“JAZZ
PARA
EL
AUTISMO”
Reflective
Paper
by
Felipe
Saalfeld
Project
Supervisor:
Graham
Ball
Global
Entertainment
&
Music
Business
Berklee
College
of
Music
July
26th
2015
1.Summary
of
the
Project
“Jazz
Para
El
Autismo”
was
a
collaborative
Project
between
the
Contemporary
Performance
(CP)
and
the
Global
Entertainment
and
Music
Business
(GEMB)
Master
Programs
at
Berklee
Valencia.
Jacopo
Mezzanotti
(Artistic
Director,
CP
Program)
and
Felipe
Saalfeld
(myself,
as
head
manager,
producer
and
promoter,
GEMB
Program)
joined
forces
together
to
create
a
unique
an
innovative
show,
in
the
form
of
a
Symphonic
Jazz
concert,
to
be
presented
to
the
local
Valencian
community
and
raising
funds
for
a
local
NGO.
Artistic
perspective:
Symphonic
Jazz
Concert
From
an
artistic
perspective,
the
concert
featured
mostly
Jacopo’s
original
Jazz
compositions,
all
arranged
by
himself
in
a
very
innovative
way
for
performing
live
for
his
Netherlands
based
Jazz
band
“Joe
Midnights
Space
Trio”1
together
with
a
Classic
Symphony
orchestra
and
a
Jazz
Big
Band
on
stage.
Today,
the
“Metropole
Orkest”2
founded
in
1945
in
Netherlands,
is
one
of
the
unique
examples
of
a
project
that
arranges
contemporary
music
in
this
way
for
all
kinds
of
artists,
such
as:
Pat
Metheny,
Snarky
Puppy,
Ella
Fitzgerald,
Dizzy
Gillespie,
Al
Jarreau,
Bono,
Elvis
Costello,
Within
Temptation,
John
Scofield,
Steve
Vai,
etc.
1
Jacopo
Mezzanotti,
http://www.jacopomezzanotti.com/
2
Metropole
Orkest,
http://www.mo.nl/en/
2
Social
perspective:
MUA
Organization
The
concert
was
with
non-‐profit
purposes.
All
profit
generated
from
the
concert
was
donated
for
an
emerging
NGO
from
Valencia
called
MUA
organization3,“Música
para
el
Autismo”
(Music
for
the
Autism),
which
works
doing
alternative
music
therapies
for
kids
with
autism.
As
described
on
their
webpage
by
Jordi
Ardit,
director
of
the
NGO:
“We
are
a
non-‐profit
organization
with
our
head
office
in
Valencia
(Spain)
that
aims
to
help
people
with
autism
to
improve
their
personal
development
through
music”.
The
money
raised
will
help
the
NGO
to
keep
on
with
their
fund
programs
for
families
in
social
risk
in
need
for
therapy
for
their
children.
General
Outcomes
-‐
Date/time:
May
26th
2015
at
8:30
PM
-‐
Venue:
Espai
La
Rambleta4,
Valencia,
Spain
-‐
The
Stage:
47
artists
on
stage,
including
the
Jazz
trio,
the
symphony
orchestra,
the
big
band,
the
director,
and
the
special
guests
-‐
Attendance:
Almost
full
house,
589
(out
of
650
available)
successfully
delivered
tickets,
being
495
sold
tickets
and
94
courtesy
tickets.
-‐
Total
NGO
net
profit
raised:
4777.12
€
3
MUA
“Música
Para
el
Autismo”,
http://musicaparaelautismo.org/en/
4
Espai
La
Rambleta,
http://larambleta.com/
3
2.Process
The
“Lunch
Accident”
September
2014,
at
Berklee
Valencia’s
cantina.
At
that
time
I
was
still
confused
with
lots
of
different
ideas
for
the
concept
I
wanted
for
my
CE.
Nevertheless,
I
already
knew
I
wanted
to
make
a
live
intervention,
something
big,
and
also
challenging.
Therefore,
I
was
trying
to
find
if
someone
in
Berklee
was
also
in
my
“frequency”,
so
I
wanted
to
meet
as
much
people
I
could
and
talk
about
projects.
I
had
already
met
Jacopo
at
that
point,
but
just
having
quick
hall
conversations,
random
chatting.
That
specific
day,
I
joined
Jacopo
for
lunch,
but
we
didn’t
discuss
anything
about
CE.
We
were
sharing
music
tastes,
until
he
told
me
that
he
would
love
to
make
a
project
here
in
Berklee
where
he
could
present
his
music
arranged
for
an
orchestra,
but
regarding
the
fact
of
just
writing
the
arrangements
would
take
him
so
much
time,
he
was
searching
for
someone
interested
in
helping
to
make
this
a
real
professional
spectacle.
I
felt
that
I
was
in
the
exact
place
where
I
was
meant
to
be
at
that
moment.
I
showed
my
interest
to
Jacopo,
and
we
organized
so
we
could
meet
together
again
and
discuss
this
more
in
depth.
It
turns
that
his
inspiration
was
the
music
arrangements-‐type
of
thing
that
the
Metropole
Orkest
does.
He
was
particularly
inspired
by
the
concert
of
Pat
Metheny
featuring
the
Metropole
Orkest.
For
his
undergrad,
he
did
a
small
orchestral
set
and
recorded
it
as
a
live-‐promo
documentary
for
his
band
“Joe
Midnights
Space
Trio”.
I
could
imagine
the
artistic
concept
perfectly.
As
for
me,
I
was
also
familiar
with
the
Metropole
Orkest,
inspired
by
progressive
rock
guitar
player
Steve
Vai’s
live
DVD
“Visual
Sound
Theories”.
I
could
understand
and
feel
the
passion
behind
this,
and
4
the
importance
of
achieving
this
challenge,
artistically.
I
felt
I
was
at
the
right
place,
and
I
told
him
I
wanted
to
be
100%
full
time
committed
to
this
project,
and
make
it
my
culminating
experience
as
well
at
Berklee.
We
made
a
first
draft
proposal,
and
went
to
discuss
this
project
with
my
program
director
Emilien
Moyon.
The
rest
of
this
challenge
is
history
now.
Going
no-‐profit
We
had
a
difficult
challenge
already,
in
terms
of
production.
In
addition,
we
knew
that
as
foreigner
Master
Students
we
could
give
away
something
more
to
our
hosting
city
of
Valencia.
We
came
out
with
the
idea
of
making
this
concert
as
a
fundraiser
for
charity.
I
got
together
with
Clara
Barberá
(Student’s
affairs)
and
she
gave
me
a
list
of
local
charities
that
we
could
cooperate
for.
“Música
Para
El
Autismo”
(MUA)
gained
our
attention
immediately
as
it
was
the
only
one
related
with
music
and
also
Jacopo
and
me
have
already
had
experience
with
kids
with
autism.
I
decided
I
would
write
to
them
first,
receiving
an
almost
immediate
response
from
their
director
Jordi
Ardit.
He
told
me
he
already
had
a
great
experience
with
Berklee
when
they
did
2014’s
Version
of
the
Berklee
Ball
as
a
fundraiser
for
the
NGO.
Personally,
I
think
that
as
musicians,
or
content
producers,
we
have
a
fundamental
social
role.
From
my
point
of
view,
we
make
music
and
generate
experiences
as
pure
ways
of
culture,
art
and
entertainment.
MUA
is
using
music
for
healing
people.
Not
only
children
with
Autism,
but
also
families
that
have
loss
their
faith
in
ways
society
could
incorporate
their
children
and
bring
happiness
to
them.
It’s
the
music.
Music
is
the
connection
between
us,
and
is
what
made
us
commit
to
get
as
much
funds
possible
for
helping
MUA
continue
their
important
and
noble
labor.
5
3.Results:
how
the
project
did
and
did
not
align
with
expectations
My
overall
goals
for
this
project
were
2:
1. Produce
a
unique
an
innovative
concert
on
a
professional
level
and
present
it
to
a
large
number
of
patrons
in
the
city
of
Valencia.
2. Get
at
least
80%
of
the
ticketing
income
to
the
NGO,
understanding
that
the
remaining
20%
would
cover
inevitable
costs
for
the
production
of
the
concert.
The
first
important
achievement
was
selecting
and
booking
our
venue.
Making
this
decision
was
a
key
element
for
our
show,
at
the
same
time
as
facing
our
first
challenge:
get
a
650
seats
capacity
theater
sold.
Realistically,
we
knew
that
this
goal
was
quite
ambitious,
as
we
are
presenting
Jacopo’s
band
as
headliner,
which
is
not
known
here
in
Valencia.
Part
of
my
ticketing
strategy
was
to
consider
giving
away
a
maximum
of
100
tickets
as
guest-‐special
invitations,
so
we
could
assure
a
minimum
attendance.
The
reality
was,
we
were
able
to
deliver
589
tickets,
meaning
we
got
about
90%
of
the
capacity
of
the
theater.
Because
all
the
general
seats
were
used,
the
theater
looked
almost
full
house.
Being
that
said,
the
only
empty
seats
were
the
very
limited
upper
balcony
ones.
Great
achievement!
The
experience
of
making
a
crowdfunding
campaign
was
new
and
challenging
for
me
as
well.
I
wanted
to
raise
2000
€
in
a
one
month
campaign,
expecting
that
my
social
media
campaign
would
help
me
to
have
mostly
Spanish
Valencian
donors.
Before
launching
the
campaign,
we
crafted
a
2
minutes
call
of
action
video
with
the
help
of
my
GEMB
peers
Oscar
6
Tecuanhuey
and
Oliver
Chiu.
The
launch
and
the
first
week
of
campaign
started
well.
But
as
days
passed
over,
I
could
see
how
the
buzz
and
the
energy
was
decreasing.
After
commissions,
we
raised
1086
€
from
this
campaign,
with
most
of
the
donators
being
my
family
and
close
friends,
instead
of
people
from
Valencia.
Not
my
expectations
at
all.
As
the
project
was
starting
to
take
form,
we
were
still
raising
funds.
So
it
was
very
important
to
keep
control
of
the
budget.
Every
euro
my
team
wanted
to
spend
was
a
trade
off
as
far
as
extra
non-‐ticketing
potential
income
for
the
NGO.
Therefore,
our
decisions
where
based
on
how
the
investments
(as
we
did
for
example
with
the
high-‐resolution
physical
programs,
or
the
special
awards
for
the
musicians)
would
extremely
benefit
and
enhance
the
experience
for
our
audience
or
our
artists,
making
the
event
more
professional.
The
date
of
the
concert
was
getting
near
and
we
started
facing
last
minute
problems,
mostly
a
bunch
of
musicians
from
the
orchestra
who
left
the
project
3
days
before
the
concert,
unbelievably.
In
addition
to
the
artistic
chaos
we
struggle
trying
to
find
replacements,
this
was
delaying
the
delivery
of
the
program
of
the
event.
Somehow
I
finally
finished
working
it
with
the
help
of
my
GEMB
fellow
Fernanda
Gomez
one
day
at
5
in
the
morning
doing
the
last
minute
changes
before
our
deadline
for
sending
them
to
print.
Choosing
and
then
coaching
the
volunteers
for
the
day
of
the
event
was
very
challenging
as
well.
First
of
all,
we
created
a
very
detailed
timeline
and
show-‐flow
for
the
event
with
Jacopo,
which
I
would
be
presenting
the
day
before
the
concert
in
a
general
meeting
with
my
different
teams
(stage,
recorded-‐audio
and
hosting).
As
an
overall,
the
teams
did
a
great
job,
following
almost
every
detail
I
wanted,
and
also
being
fast
and
creative
when
facing
7
specially
stage
production
logistic
problems.
They
knew
they
had
to
follow
the
precise
instructions
that
the
production
manager
I
chose,
my
fellow
GEMB
Alejandro
Morales,
would
tell
them
from
the
upper
cabin,
where
I
was
also
supervising
everything.
Lastly,
from
the
589
tickets
delivered,
we
sold
495
and
we
delivered
94
to
our
guests
(from
the
100
maximum
that
I
calculated
previously).
With
this
being
said,
and
considering
our
available
budget
and
our
expenses,
we
raised
4777.12
€
for
Música
Para
el
Autismo.
This
amount
corresponds
to
the
98%
of
the
direct
ticket
revenue
stream,
raising
my
initial
goal
from
80%
to
98%.
It’s
an
overall
success,
and
despite
the
fact
I
couldn’t
make
the
100%
ticket
revenue,
or
the
650
seats,
we
all
did
a
fantastic
job
accomplishing
all
our
goals.
4.Next
step
The
Concert
and
the
project
itself
received
a
great
acceptance
throughout
the
Valencian
community.
Lots
of
members
from
our
audience
and
also
some
of
our
musicians
reached
out
to
us
immediately
after
the
show
to
ask
when
the
concert
would
take
place
again.
We
felt
really
happy
to
have
delivered
a
great
experience,
both
to
our
audience
and
to
our
musicians
and
staff,
playing
music
for
a
good
and
noble
cause
as
Música
Para
el
Autismo.
Since
the
overall
success,
we
are
in
conversations
now
in
between
Jacopo
and
Jordi
Ardit
(NGO
Director)
to
establish
the
name
(brand)
“Jazz
Para
El
Autismo”
and
make
this
an
annual
concert
in
a
bigger
scale,
or
perhaps
a
tour
through
Spain
and
Europe
in
the
future.
For
doing
this,
we
understand
we
have
to
have
a
managing
team
as
well
as
a
local
promoter
8
and
producer
involved
and
interested.
Since
I’m
going
to
be
working
in
Madrid,
I’m
going
to
be
involved
more
like
a
consultant
for
the
project.
Going
further,
I
think
I
can
use
my
professional
experience
so
I
can
do
general
consulting
services
for
this
kind
of
projects
in
the
near
future.
I
hereby
encourage
the
Berklee
faculty
to
motivate
future
students
for
making
more
big
productions
at
the
same
time
as
helping
NGO’s
like
MUA.
Collaboration
spirit
is
one
of
my
core
competences,
and
I
also
encourage
Berklee
to
make
more
multi-‐
programs
cross
collaborations.
5.Contribution
to
the
discipline
and
profession
Organizing
this
project
implied
high
level
of
logistics,
team
working
and
fast
decision-‐
making.
Since
I
want
to
make
a
career
in
Live
Entertainment,
as
a
producer
or
promoter,
I
understand
the
importance
of
all
these
elements
regarding
a
live
show.
As
from
the
production-‐wise,
we
had
to
figure
out
how
to
make
this
concert
from
zero.
We
didn’t
have
money,
we
didn’t
have
any
equipment
available
nor
any
place
to
fit
more
than
40
musicians.
Also,
we
were
making
a
very
unique
artistic
configuration,
which
needs
special
knowledge
from
people
that
are
going
to
work
on
the
audio
reinforcement.
I’m
talking
specifically
to
put
a
Jazz
trio
with
a
symphony
orchestra
and
a
jazz
big
band
all
together.
As
far
as
what
will
be
the
challenges
I
will
face
in
the
future,
I
feel
more
prepared
for
“orchestral-‐wise”
details
from
a
production
point
of
view,
which
I
personally
feel
fascinated
for.
9
Being
patient
and
flexible
is
another
lifetime
in-‐development
skill
that
will
help
me
in
my
profession
(perhaps
in
all
professions!
as
a
very
transversal
soft
skill).
As
a
leader,
it’s
very
important
to
show
yourself
calm
in
critical
moments,
so
your
team
will
not
loose
their
focus.
Delegating
is
another
story.
As
the
passionate
leader
of
a
project,
I
want
everything
as
perfect
as
possible,
and
I
know
I’m
capable
for
doing
it
because
I
trust
myself.
But
team
working
is
not
only
about
trusting
yourself,
but
also
trusting
your
team.
It
is
physically
impossible
to
be
responsible
for
everything
in
a
complex
operational
project,
so
delegating
becomes
a
crucial
element.
For
that,
personally,
I
like
to
feel
comfortable
and
select
by
myself
who
is
going
to
be
involved
in
my
projects.
Jazz
Para
El
Autismo
has
been
a
great
experience
for
developing
my
leadership.
One
last
contribution,
very
important
for
the
Live
Entertainment
world,
was
networking
with
a
lot
of
people
throughout
the
process.
We
talked
to
a
lot
of
artists,
promoters,
and
different
audio-‐visual
experts
that
gave
us
their
input
for
the
project,
as
well
as
some
collaboration
for
the
concert
itself.
When
giving
flyers
and
promoting
the
concert,
people
really
react
different
when
the
producer
of
the
concert
is
the
one
doing
the
“guerilla
marketing”.
I
felt
a
lot
of
support
and
I
established
important
professional
and
also
random
casual
connections
with
entertainment
professionals
as
well
as
music
lovers.
10
6.Impact
on
the
student
completing
the
work
As
a
more
personal
point
of
view,
working
with
Jacopo
has
been
my
highest
approach
to
the
Jazz
world
ever.
Most
of
my
personal
projects
are
related
to
rock,
pop,
electronic
or
progressive
instrumental
oriented.
I’ve
opened
my
mind
to
understanding
more
the
ideas
and
the
creative
process
of
a
Jazz
virtuoso.
I
faced
a
lot
of
emotions
during
the
process
of
making
this
project.
Mostly,
I
received
a
lot
of
good
responses
and
positivism
from
my
peers,
my
supervisors
and
the
city
of
Valencia.
Nevertheless,
I
faced
hard
criticism
and
“pushing-‐down”
adversity.
Some
people
didn’t
believe
that
I
was
really
going
to
be
able
to
make
this
project
happen.
They
thought
this
idea
was
out
of
boundaries
for
a
school
project
and
kept
pointing
the
impossibility
of
handling
so
much
complexity,
on
a
logistics
and
production
point
of
view.
This
happened
to
our
team
in
different
levels.
The
key
was
our
unity
and
our
self-‐team
support.
In
a
way,
we
inverted
roles
being
“psychologists”
to
each
other,
in
the
way
that
when
I
was
injected
with
bad
feelings
Jacopo
was
pushing
me
up,
and
vice-‐versa.
Lastly,
and
personally,
my
most
important
personal
impact
was
to
involve
myself
with
an
NGO
related
with
autism.
Part
of
my
personal
story
is
growing
up
with
a
close
family’s
son
who
was
born
with
a
high
level
of
Autism.
Today,
Diego
is
18
years
old,
and
he
is
available
to
speak
and
to
read,
even
finishing
traditional
basic
education
(before
high
school)
as
his
highest
achievement.
I
know
him
since
little
and
I’ve
witnessed
all
his
progress.
Nevertheless,
this
progress
would
not
be
possible
without
the
constant
push
of
a
family
full
of
love
surrounding
him.
When
I
met
Jordi
Ardit,
the
NGO’s
director,
I
felt
this
same
love
11
and
push
from
himself
and
his
family
for
his
son
(which
coincidently
is
also
called
Diego).
Discovering
that
his
little
boy
reacted
different
and
positive
with
musical
stimulus
was
his
inspiration
for
creating
MUA.
I
deeply
felt
that
connection
and
I
definitely
wanted
to
help
as
much
as
I
could
with
this
project.
For
our
crowdfunding
video,
we
went
to
visit
one
of
MUA’s
therapy
centers.
It’s
really
difficult
to
explain
how
I
felt
in
that
moment,
but
for
sure,
I
was
totally
convinced
that
I
was
doing
exactly
what
I
had
to
do,
helping
this
noble
cause
acknowledging
the
daily
efforts
that
all
these
families
do
for
their
children.
7.References
Jacopo
Mezzanotti
official,
http://www.jacopomezzanotti.com/
Metropole
Orkest
official,
http://www.mo.nl/en/
MUA
“Música
Para
el
Autismo”,
http://musicaparaelautismo.org/en/
Espai
La
Rambleta,
http://larambleta.com/
12