TEDxBerkleeValencia!
Berklee College of Music!
Music Business Program!
Course 2013-2014!

Maxwell Moya Wright!

Page 1

OUTLINE!

!
!
!
!
!
•

Rules + Licenses!

•

Coaching Process!

•

Organization + Team!

•

General Production!

•

Venue + Location!

•

Rehearsal + Day of Event!

•

Speakers + Performers!

•

Outcomes!

Page 2

!
RULES + LICENSES!
!
!
!

Page 3

GOALS + OBJECTIVES!
!
!
!
!
• Idea + Theme!
• Projection + Validation!
!
• Deadline!

Page 4

RULES + LICENSES!
!
!
!
!
• TEDx Guidelines!
• Licenses!
!
!
• Application!

Page 5

!
ORGANIZATION + TEAM!
!
!
!

Page 6

PROJECT DIRECTOR!

Emilien Moyon!

Page 7

PROJECT DIRECTOR!

• Curator!
• Licenses!
!
• General Management!
• Leadership!
!

Page 8

ARTISTIC DIRECTION!
!

Maxwell Wright!

Ludovico Vignaga

Louis Vallbona!

Page 9

ARTISTIC DIRECTION!
!
!
!
!
• Speakers and Performers!
• General Design + Sponsors (Brand/Web/Partners)!
• General Curators / Program Designers!

Page 10

MARKETING

Cristina Dominguez!

Alejandra Menendez!
!

Alexandra Morancy!

Page 11

MARKETING!

!
!
!
• Content!
!
• Brand Awareness!
• Publicity!

Page 12

PRODUCTION!
!

Aishwary Narolia!

Gael Hedding

Rozelle McBernette

Page 13

PRODUCTION!
!
!
!
• Planning!
!
• Costs!
!
• Execution!

Page 14

!
VENUE + LOCATION!
!
!
!

Page 15

OPTION A. Palau de les Arts!

Page 16

OPTION B. La Rambleta!
!

Page 17

OPTION C. Palau de la Música!

Page 18

OPTION D. Teatro Principal!

Page 19

OPTION E. Teatro Olimpia!

Page 20

OPTION F. Teatro Talia!

Page 21

!
SPEAKERS + PERFORMERS!
!
!
!

Page 22

Page 23

STATISTICS (TEDx 2014)!
Gender!
!
Male: 10!
!
Female: 6!
!
Disciplines !
!
Musicians, Film Composers, Videogame Composers, Designers,!
Sound Designers, Illustrators, Contemporary Dancers, Flamenco Dancers, !
Entrepreneurs, Djʼs, Psychologists, Singers, Educators..!
!
Countries!
!
Spain, USA, Jamaica, India, Ireland, Portugal, Brazil, Cyprus, Austria!
!
!
Page 24

STATISTICS (TEDx 2014)!

Berklee Students!
!
5 Students!
!
1 Fellowship!
!
Berklee Alumni!
!
2 Alumni!
!
!
!

Berklee Faculty !
!
3 Members!
!
!
!
External Guests!
!
4 Guests!

Page 25

GLOBAL EVENT!

Page 26

!
COACHING PROCESS!
!
!
!

Page 27

COACHING PROCESS!
!

!

Page 28

COACHING PROCESS!
!
!
!
- Follow up!
- Editing!
- Directing!
- Feedback Sessions!
- Confidence Building!

!

Page 29

!
GENERAL PRODUCTION!
!
!
!

Page 30

PRODUCTION!

• Emails!
• Check Lists!
• Follow Up!
• Quick Decisions !
• Physical Displacement!

Page 31

Page 32

!
REHEARSAL + DAY OF EVENT!
!
!
!

Page 33

Page 34

REHEARSAL DAY!

• Get in!
• Run Through!
• Light + Sound Requirements!
• Coaching Feedback!

Page 35

DAY OF EVENT!

• Volunteer Coordination!
• Presentation Rehearsal!
• Doubts!
• Concentration on Event!
• Get Out of Venue!

Page 36

!
OUTCOMES!
!
!
!

Page 37

WHAT I LEARNT!
!
!
!
- Team Management!
- Time Management !
- Leadership Skills!
!
- Organizational Skills!
- Production Management!
- General Coordination!
!

Page 38

WHAT I NEED TO LEARN!
!
!
- Follow up!
- Tracking of outsourced tasks!
- How to Delegate!
- Management of Agenda!
- Management of Time!
- Designate Roles + Responsibilities!
- Leadership + Authority (Respect)!

Page 39

WHAT WENT WELL!
!
!
!
• Rehearsals!
• Schedules!
• Timing!
• General Coordination!
!
• External Attendance!

Page 40

WHAT WENT WRONG!
!
!
!
• Communication!
• Direction!
• Feedback to coaches!
• Post-Production!
• Internal Attendance!

Page 41

WHAT SHOULD HAVE BEEN DONE DIFFERENTLY !

!
- Organizational Chart!
- Sp. Confirmation!
- Coaching!
- Technical Rehearsal!

Page 42

WHAT SHOULD I HAVE DONE DIFFERENTLY !
!

!
- Take more Responsibility!
- Organize my time (Prioritize)!
- Learn to Delegate!
- Motivate Group!
!
- Confront Issues !

!

Page 43

GENERAL CONCLUSION!
!

Page 44

THANK YOU!!

Page 45