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2

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• Idea
• Goals
• Process
• Outcome
• Learnings
• Next Steps

OVERVIEW

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THE ORIGINAL IDEA

A
B

C

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"Despite mounting evidence of its role in
student achievement, arts education is
disappearing in the schools that need it most.”
- National Education Association

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BUILD A TEAM

ANKIE TITULAER

CHIEF EXECUTIVE OFFICER

CHIEF EDUCATIONAL OFFICER

GABRIELLE BANKS

CHRIS WADE

ARTIST RELATIONS & LICENSING

MAXWELL WRIGHT

CHIEF CREATIVE OFFICER

MANUEL DELGADO
GENERAL MANAGER

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GOALS

• Create a BIG Idea
• Make Something Innovative That
Has IMPACT
• Make the Model Work

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RESPONSIBILITIES

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RESPONSIBILITIES

?

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MODELING

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MODELING

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MODELING

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MODELING
1,600,000.00

1,400,000.00

1,200,000.00

1,000,000.00

Expenses

800,000.00

Revenue
600,000.00

400,000.00

200,000.00

0.00
1

2

3

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RESEARCH

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RESEARCH

• Gain Insight from
Brand Execs &
Managers
JAMAL HENDERSON

• Understand the
Landscape

PEPSICO

• Determine Needs &
Value Proposition
JEANNAH HO
SB PROJECTS / ATOM FACTORY

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RESEARCH

REFINE THE MODEL
ARTISTS

BRANDS

CHILDREN

REFINE THE MODEL

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•
•
•
•
•
•
•

CURRICULUM
Interactive
Gamefied
Creative
Rewarding
Customized / Time Course
Social
Host

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CURRICULUM
PROTOTYPE

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CURRICULUM
PROTOTYPE

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CONTENT
INTEGRATION
PROTOTYP
E

POWERED BY

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CONTENT INTEGRATION

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REVENUE MODEL

BRAND PARTNERSHIPS
OPENER

EMERGING

HEADLINER

Basic
Content
Exposure

Intermediate
Content
Exposure

Premium
Content
Exposure

$100K

$250K

$500K

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TEAM LEARNINGS

• Entrepreneurship Is A Big Challenge
• Your Team Is Your Strongest Asset
• Vision is Key but You MUST Plan
• Focus on Balance of Academics

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PERSONAL LEARNINGS

Presenting & Communicating

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PERSONAL LEARNINGS

Working In A Group

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PERSONAL LEARNINGS

Application of Knowledge

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PERSONAL LEARNINGS

One Size DOES NOT Fit All

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PERSONAL LEARNINGS

Artists & Brands Want to Give Back

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PERSONAL LEARNINGS

Team Mgmt /
People Skills are Imperative

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NEXT STEPS

• Finalize Business Plan
• Set Up Formal Business
• Develop an MVP Prototype/Beta
• Seek Funding

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