Content
• Inspiration
• Market Analysis
• CLU Products and Services
• Business Plan
• Next Steps

II. Market Analysis

Surveys
• 3 Surveys (10 questions each) on:
• Management
• Promotion and Marketing
• Music projects
• Directed at:
• Independent musicians
• Producers
• Promoters
• Managers

What are the most important services that a
management agency must provide to help Indie projects?

“Free lance”

III.CLU’s Products and Services

Management/Booking Agency
Specialized in the Internationalization of
Independent Music Artists
Based in Mexico City

International
Network
Initial Staff- 3 full time
positions

Product and services description
1.International artist management, A&R,
advising and consulting
2.International PR, marketing and promotion
3.International booking
4.International tour management

International Promotion Plan:
• Press kit delivered to local contacts: publishers,
critics, journalists, venue owners, promoters, etc.
• This scenario is for mid-level bands who seek to
gain presence within a new market.
• The period of this promotion will be 4 weeks.

Marketing Mix Plan:
• For well known or more experienced independent projects
• Mix of traditional and new media channels such as: indie
magazines, newspaper columns, Indie web portals, college and
internet radio stations, television shows of indie music, music
blogs, publicity flyers, etc.
• The goal is to be attractive for promoters, venue’s owners, music
festivals etc.
• The period for the marketing mix plan will be 3 months.

• Capitalized interest raised by the promotion strategies
• Intermediary between the artist/manager, and
promoters and venues owners
• Production and technical specification, costs and
requirements
• Sign/confirm dates, concerts, festivals and tours.

• Capitalized interest raised by the promotion strategies
• Intermediary between the artist/manager, and
promoters and venues owners
• Production and technical specification, costs and
requirements
• Sign/confirm dates, concerts, festivals and tours.

• A set of 6 dates booked in a maximum of 30 days
• Master mind the production plan and touring
logistics
• Coordinate receptions and press conferences,
show case’s, guest and V.I.P list and run the dayto-day press office activities, insurance terms, etc.

u PROMOTION: US$350.00 per one month
MARKETING MIX: US$197.00 monthly under a 3 months contract.
u BOOKING: 7% of gross income from the artist less taxes

u TOUR MANAGEMENT: CLU will only charge for Management and
Tour management, a commission rate of 17.5% of the gross
income from the artist less taxes

Year%1
Activities%based%in%Value%chain Expenses
Income%Per%
Music%
Project
Promotion/Marketing%Mix

Promotion%plan%1
Marketing%Mix%Plan
TOTAL%PROMOTION/MARKETING%MIX%PLAN%PER%PROJECT
Touring%(6%concerts)
Income%per%show
Less%Taxes%(15%)%
Income

Tour%Management
Booking
TOTAL%INCOME%PER%MUSIC%PROJECT

Tour%Management%17.5%%from%Gross%Income
Booking%7%%from%the%Gross%Income

Income%one%
payment Monthly

$%%%%%%350.00

Total

$%%%%%%%%350.00
$%%%%%%197.00 $%%%%%%%%591.00
$%%%%%%%%941.00
$%%%5,000.00
$%%30,000.00
$%%%(4,500.00)
$%%25,500.00
$%%%%%4,462.50
$%%%%%1,785.00
$%%%%%7,188.50

Year%1

Cost%per%
Activities%based%in%Value%chain Expenses
Unit
Details
Monthly
Capital%Cost Start%up%cost.%One%payment Registration
Mexican%Tax%authority $%%%3,000.00
Permits%&Licenses
$%%%%%%730.00
Fixed%cost Prepaid%Insurance
Insurance
$%%%%%%500.00
Monthly%wages
wages
3%wages
$%%%%%%500.00 $%%%1,500.00
Equipment
Computers
3%21.5Sinch%imacs
$%%%1,499.00
Fax
Brother%FAX2840
$%%%%%%178.99
Printer
Canon%Pixma
$%%%%%%143.49
Mobile%phones
3%Galaxi%S4
$%%%%%%529.99
Office%Telephone%System Xblu%X16
$%%%%%%699.99
Audio/audiovisual%eq.
Oklahoma%Sound
$%%%%%%509.99
Operating%
cost
Rent
Office%space
$%%%4,800.00
Internet,%phone,%cable%
Services
services
Verizon
$%%%%%%%%79.99
Website
Designer
$%%%3,000.00
Website%expenses
$%%%%%%120.00
Domain%Maintenance
Yearly
Marketing%and%sales
CLU's%Marketng
$%%%3,000.00
Miscellaneous%
Discretionary
$%%%1,000.00
TOTAL%FIXED%COST

Yearly%
$%%%%%3,000.00
$%%%%%%%%730.00
$%%%%%%%%500.00
$%%18,000.00
$%%%%%4,497.00
$%%%%%%%%178.99
$%%%%%%%%143.49
$%%%%%1,589.97
$%%%%%%%%699.99
$%%%%%%%%509.99

Total
$%%%%%3,730.00
$%%%%%%%%500.00
$%%18,000.00
$%%%%%7,619.43

$%%%%%4,800.00 $%%%%%4,800.00
$%%%%%%%%239.88 $%%%%%%%%239.88
$%%%%%3,000.00
$%%%%%%%%120.00
$%%%%%1,200.00 $%%%%%4,320.00
$%%%%%3,000.00 $%%%%%4,000.00
$%%%%%1,000.00
$%%43,209.31 $%%43,209.31

CLU$Management

Income$Statement$Y.$1

Revenue

$........................ 21,565.50

Expenses
Rent.expense
Marketing.expense
Variable.expense
Website.expense
TOTAL.Expenses

$.......................... 4,000.00
$.......................... 4,800.00
$.......................... 2,610.00
$.......................... 4,320.00
$........................ 15,730.00

NET.INCOME

$.......................... 5,835.50

Less.Dividends

$.......................... 5,000.00

Retain.earnings.

$............................. 835.50